The Impact of Business Environment Characteristics on Business Strategy: Findings from the Service Sector

Yıl 2015, Cilt: 13 Sayı: 26, 85 - 111, 01.12.2015

Yunus Emre Taşgit Ercan Ergün

Öz

Business environment and business strategy are regarded as the most important issues affecting the success of businesses in the area of strategic management. Although these issues have received considerable attention and reached a certain maturity in the international literature, they still have remained fairly shallow in the strategic management literature in Turkey. In the research, it is intended to fill this gap in the literature by identifying with the impact of the business environment on business strategy. Quantitative research method was used in the study and data were obtained using the survey technique. According to the results, the most important business environment characteristic that has an impact on proactive strategies is dynamism. In business environment where pressure is dominant, the businesses often prefer aggressive strategies. Imitator strategy and defensive strategy are generally preferred in the business environments dominated by diversity and complexity

Anahtar Kelimeler

Business Environment, Business Strategy, Service Sector, Hotel Management, Senior Managers

İş Çevresi Özelliklerinin İşletme Stratejisi Üzerindeki Etkisi: Hizmet Sektöründen Bulgular

Öz

İş çevresi ve işletme stratejisi, stratejik yönetim alanında işletmelerin başarısını etkileyen en önemli konular arasında gösterilmektedir. Konular uluslararası literatürde gereken ilgiyi görmüş ve belirli bir olgunluğa ulaşmış olmasına rağmen Türkiye ölçeğinde oldukça sığ kalmıştır. Bu araştırma; iş çevresinin, işletme stratejisi üzerindeki etkisini keşifsel analiz yöntemleriyle tespit ederek alan yazındaki bu boşluğu kapatmayı amaçlamaktadır. Nicel araştırma yöntemi ve anket tekniği kullanılarak üst düzey yöneticilerden verileri elde edilen araştırmada oldukça ilgi çekici sonuçlara ulaşılmıştır. Araştırma sonuçlarına göre proaktif strateji üzerinde en önemli etkisi olan iş çevresi özelliği dinamizmdir. Baskı unsurunun egemen olduğu iş çevrelerinde işletmeler çoğunlukla agresif stratejileri tercih ederken taklitçi ve savunmacı strateji ise en fazla çeşitlilik ve kompleksliğin egemen olduğu iş çevrelerinde tercih edilmektedir

Anahtar Kelimeler

İş Çevresi, İşletme Stratejisi, Hizmet Sektörü, Otel İşletmeleri, Üst Düzey Yöneticiler

Kaynakça

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• Yazarlar Hakkında Bilgi Notu
• Yrd. Doç. Dr. Yunus Emre TAŞGİT
• Düzce Üniversitesi İşletme Fakültesinde görev yapmaktadır. Gebze Yüksek Teknoloji Ens- titüsü Sosyal Bilimler Enstitüsü İşletme Anabilim dalında “İş Çevresi, Kurum Kültü- rü ve İşletme Stratejileri Arasındaki İlişkiler” isimli tez çalışmasıyla doktora eğitimini tamamlayan yazarın başlıca akademik ilgi alanları: İş Çevreleri, Kurum Kültürü ve İşletme Stratejileridir.
• Yrd. Doç. Dr. Ercan ERGÜN
• Gebze Yüksek Teknoloji Enstitüsü İşletme Fakültesinde görev yapmaktadır. Gebze Yük- sek Teknoloji Enstitüsü Sosyal Bilimler Enstitüsü İşletme Anabilim dalında “Örgüt Kültürünün Firma Performansına Etkisi” isimli tez çalışmasıyla doktora eğitimini ta- mamlayan yazarın başlıca akademik ilgi alanları: Liderlik, Kurum Kültürü, Müzakere Teknikleri, Örgütsel Davranış ve Stratejik Yönetimdir.