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The Impact of Social Media Websites on Customers’ Purchase Intention in New Zealand

Yıl 2022, Cilt: 20 Sayı: 44, 299 - 328, 28.03.2022

Samar Alrayyes Nazım Taşkın

https://doi.org/10.35408/comuybd.888699
Cited By: 1

Öz

Social media platforms are becoming a daily aspect of our lives. Organisations and businesses of all sizes have realised the impact and the influence these platforms have on consumers and trying to harvest the most out of it. This research seeks to answer the question: What is the impact of social media websites on customer’s purchase intention in New Zealand? In response, an online questionnaire was distributed to a population of New Zealand social media platforms’ users. The data was analysed using Partial Least Squares equation through WarpPLS to understand the relationship between different social media activities and both perceived product value and product involvement that lead to purchase intention. The findings show that New Zealand social media platforms’ consumers’ purchase intention is primarily influenced by electronic word of mouth, and websites browsing. Surprisingly, peer communication does not have a statistically significant positive relationship with purchase intention. Implications of the study are discussed at the end.

Anahtar Kelimeler

Social Media Electronic Word of Mouth Hierarchy of Effects Purchase Decision Structural Equation Modelling Word of Mouth

Kaynakça

  • Ab Hamid, M., Sami, W., & Sidek, M. M. (2017) Discriminant Validity Assessment: Use of Fornell & Larcker criterion versus HTMT Criterion. Paper presented at the Journal of Physics: Conference Series.
  • Baker, J., Parasuraman, A., Grewal, D., & Voss, G. B. (2002) "The influence of multiple store environment cues on perceived merchandise value and patronage intentions". Journal of Marketing, 66(2), 120-141.
  • Barclay, D., Higgins, C., & Thompson, R. (1995) The Partial Least Squares (pls) Approach to Casual Modeling: Personal Computer Adoption Ans Use as an Illustration.
  • Barry, T. E., & Howard, D. J. (1990) "A review and critique of the hierarchy of effects in advertising". International Journal of Advertising, 9(2), 121-135.
  • Basri, N. A. m. H., Ahmad, R., Anuar, F. I., & Ismail, K. A. (2016) "Effect of Word of Mouth Communication on Consumer Purchase Decision: Malay Upscale Restaurant". Procedia - Social and Behavioral Sciences, 222, 324-331. doi:https://doi.org/10.1016/j.sbspro.2016.05.175
  • Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012) "Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy". Business Horizons, 55(3), 261-271.
  • Bhattacherjee, A., & Sanford, C. (2006) "Influence processes for information technology acceptance: An elaboration likelihood model". MIS Quarterly, 805-825.
  • Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2001). Consumer Behavior: Harcourt College Publishers.
  • Bloch, P. H., Sherrell, D. L., & Ridgway, N. M. (1986) "Consumer search: An extended framework". Journal of Consumer Research, 13(1), 119-126.
  • Casteleyn, J., Mottart, A., & Rutten, K. (2009) "How to use data from Facebook in your market research". International Journal of Market Research, 51(4), 439-447.
  • Chen, C.-F., & Tsai, M.-H. (2008) "Perceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator". Tourism Management, 29(6), 1166-1171. doi:https://doi.org/10.1016/j.tourman.2008.02.019
  • Cheung, C. M., Lee, M. K., & Rabjohn, N. (2008) "The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities". Internet research, 18(3), 229-247.
  • Chin, W. W. (1998) "The partial least squares approach to structural equation modeling". Modern methods for business research, 295(2), 295-336.
  • Chu, S.-C. (2009) Determinants of consumer engagement in electronic word-of-mouth in social networking sites. The University of Texas at Austin.
  • Chu, S.-C., & Kim, Y. (2011) "Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites". International Journal of Advertising, 30(1), 47-75.
  • Cobanoglu, C., Warde, B., & Moreo, P. J. (2001) "A comparison of mail, fax and web-based survey methods". International journal of market research, 43(4), 441.
  • Cohen, J. (1988) Statistical power analysis for the behavioral sciences 2nd edn: Erlbaum Associates, Hillsdale.
  • Cong, Y., & Zheng, Y. (2017) "A Literature Review of the Influence of Electronic Word-of-Mouth on Consumer Purchase Intention". Open Journal of Business and Management, 5(03), 543.
  • Cronin Jr, J. J., Brady, M. K., & Hult, G. T. M. (2000) "Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments". Journal of Retailing, 76(2), 193-218.
  • Deans, P. C. (2008) Social Software and Web 2.0 Technology Trends. New York, USA: Information Science Reference - Imprint of: IGI Publishing.
  • Dichter, E. (1966) "How word-of-mouth advertising works". Harvard Business Review, 44(6), 147-160.
  • Dupuis, R. (2009) The sorted kiwi: The effect of identity on the achievement of financial well-being in New Zealand: Fulbright New Zealand.
  • Facebook. (2017) Facebook Q1 2017 Results. Retrieved from https://investor.fb.com/investor-events/
  • Feick, L. F., Price, L. L., & Higie, R. A. (1986) "People who use people: The other side of opinion leadership". ACR North American Advances.
  • Fishbein, M., & Ajzen, I. (1975) Belief, attitude, intention and behavior: An introduction to theory and research.
  • Flynn, L. R., Goldsmith, R. E., & Eastman, J. K. (1996) "Opinion leaders and opinion seekers: Two new measurement scales". Journal of the Academy of Marketing Science, 24(2), 137-147.
  • Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996) "The American customer satisfaction index: nature, purpose, and findings". The Journal of Marketing, 7-18.
  • Fornell, C., & Larcker, D. F. (1981) "Evaluating structural equation models with unobservable variables and measurement error". Journal of marketing research, 39-50.
  • Fournier, S., & Avery, J. (2011) "The uninvited brand". Business horizons, 54(3), 193-207.
  • Garson, G. D. (2016) Partial Least Squares: Regression and Structural Equation Models, Asheboro, NC: Statistical Associates Publishers. http://www. smartpls. de/documentation/the-ebook-on-pls-andsmartpls-by-dave-garson.
  • Gilly, M. C., Graham, J. L., Wolfinbarger, M. F., & Yale, L. J. (1998) "A dyadic study of interpersonal information search". Journal of the Academy of Marketing Science, 26(2), 83-100.
  • Grewal, D., Monroe, K. B., & Krishnan, R. (1998) "The effects of price-comparison advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions". The Journal of Marketing, 46-59.
  • Haenlein, M., & Kaplan, A. M. (2004) "A beginner's guide to partial least squares analysis". Understanding statistics, 3(4), 283-297.
  • Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012) "An assessment of the use of partial least squares structural equation modeling in marketing research". Journal of the Academy of Marketing Science, 40(3), 414-433.
  • Hallowell, R. (1996) "The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study". International journal of service industry management, 7(4), 27-42.
  • Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009) "The use of partial least squares path modeling in international marketing". New challenges to international marketing (pp. 277-319): Emerald Group Publishing Limited.
  • Hewson, C. (2015) Research methods on the Internet.
  • Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014) "Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation". Journal of Interactive Marketing, 28, 149–165.
  • Janiszewski, C. (1998) "The influence of display characteristics on visual exploratory search behavior". Journal of Consumer Research, 25(3), 290-301.
  • Kalwani, M. U., & Silk, A. J. (1982) "On the reliability and predictive validity of purchase intention measures". Marketing Science, 1(3), 243-286.
  • Kamis, A. A., & Stohr, E. A. (2006) "Parametric search engines: What makes them effective when shopping online for differentiated products?". Information & Management, 43(7), 904-918.
  • Kapferer, J.-N., & Laurent, G. (1985) Consumer involvement profiles: a new and practical approach to consumer involvement. Retrieved from
  • Kaplan, A. M., & Haenlein, M. (2010) "Users of the world, unite! The challenges and opportunities of Social Media". Business horizons, 53(1), 59-68.
  • Katja, H., Julia, H., Severin, D., & Johann, F. (2013) "The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook". Journal of Product & Brand Management, 22(5/6), 342-351. doi:10.1108/JPBM-05-2013-0299
  • Kazeniac, A. (2009) "Social networks: Facebook takes over top spot, Twitter climbs". Compete. com, 2.
  • Keshvari, R. S. (2015) "Using Social Media to Influence CRM and Loyalty: Case Study of Restaurant Industry". Strategic Customer Relationship Management in the Age of Social Media (pp. 244-267). Hershey, PA, USA: IGI Global.
  • Khanlari, A. (Ed.) (2015) Strategic Customer Relationship Management in the Age of Social Media. Hershey, PA, USA: IGI Global.
  • Kim, S., Haley, E., & Koo, G.-Y. (2009) "Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising". Journal of Advertising, 38(3), 67-80.
  • Knox, S., & Walker, D. (2003) "Empirical developments in the measurement of involvement, brand loyalty and their relationship in grocery markets". Journal of Strategic marketing, 11(4), 271-286.
  • Kotler, P. (2016) Marketing Management. [N.p.]: Pearson.
  • Laymen, C. T. (2006) A mode comparison between mailed and internet surveys.
  • Lee, M. K., Shi, N., Cheung, C. M., Lim, K. H., & Sia, C. L. (2011) "Consumer's decision to shop online: The moderating role of positive informational social influence". Information & Management, 48(6), 185-191.
  • Lin, C., Wu, Y.-S., & Chen, J.-C. V. (2013) "Electronic word-of-mouth: The moderating roles of product involvement and brand image". TIIM 2013 Proceedings, 39-47.
  • Lohmöller, J.-B. (1989) "Predictive vs. structural modeling: Pls vs. ML". Latent Variable Path Modeling with Partial Least Squares (pp. 199-226): Springer.
  • Lueg, J. E., Ponder, N., Beatty, S. E., & Capella, M. L. (2006) "Teenagers’ use of alternative shopping channels: A consumer socialization perspective". Journal of Retailing, 82(2), 137-153.
  • McAfee, A. (2009) Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges. Boston, MA: Harvard Business Press.
  • Meikle, G. (2016) Social Media: Routledge.
  • Metcalf, T. (Producer). (2018, 22 April 2018) Zuckerberg's Fortune Falls $4.9 Billion on Data Exploitation. Retrieved from https://www.bloomberg.com/news/articles/2018-03-19/zuckerberg-s-fortune-falls-3-8-billion-over-data-exploitation
  • Mikalef, P., Giannakos, M., & Pateli, A. (2013) "Shopping and word-of-mouth intentions on social media". Journal of Theoretical and Applied Electronic Commerce Research, 8(1), 17-34.
  • Moksony, F. (1999) "Small is beautiful. The use and interpretation of R2 in social research". Review of Sociology, 130-138.
  • Moschis, G. P., & Churchill Jr, G. A. (1978) "Consumer socialization: A theoretical and empirical analysis". Journal of marketing research, 599-609.
  • Okazaki, S. (2009) "Social influence model and electronic word of mouth: PC versus mobile internet". International Journal of Advertising, 28(3), 439-472.
  • Park, D.-H., & Lee, J. (2008) "eWOM overload and its effect on consumer behavioral intention depending on consumer involvement". Electronic Commerce Research and Applications, 7(4), 386-398.
  • Patterson, P. G., & Spreng, R. A. (1997) "Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business-to-business, services context: an empirical examination". International journal of service industry management, 8(5), 414-434.
  • Pitta, D. A., & Fowler, D. (2005) "Online consumer communities and their value to new product developers". Journal of Product & Brand Management, 14(5), 283-291. doi:10.1108/10610420510616313
  • Riley, C. (2018, March 20, 2018) What you need to know about Facebook's data debacle. CNN Tech. Retrieved from http://money.cnn.com/2018/03/19/technology/facebook-data-scandal-explainer/index.html
  • Schlosser, A. E. (2003) "Experiencing products in the virtual world: the role of goal and imagery in influencing attitudes versus purchase intentions". Journal of Consumer Research, 30(2), 184-198.
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The Impact of Social Media Websites on Customers’ Purchase Intention in New Zealand

Yıl 2022, Cilt: 20 Sayı: 44, 299 - 328, 28.03.2022

Samar Alrayyes Nazım Taşkın

https://doi.org/10.35408/comuybd.888699
Cited By: 1

Öz

Social media platforms are becoming a daily aspect of our lives. Organisations and businesses of all sizes have realised the impact and the influence these platforms have on consumers and trying to harvest the most out of it. This research seeks to answer the question: What is the impact of social media websites on customer’s purchase intention in New Zealand? In response, an online questionnaire was distributed to a population of New Zealand social media platforms’ users. The data was analysed using Partial Least Squares equation through WarpPLS to understand the relationship between different social media activities and both perceived product value and product involvement that lead to purchase intention. The findings show that New Zealand social media platforms’ consumers’ purchase intention is primarily influenced by electronic word of mouth, and websites browsing. Surprisingly, peer communication does not have a statistically significant positive relationship with purchase intention. Implications of the study are discussed at the end.

Anahtar Kelimeler

Social Media Electronic Word of Mouth Hierarchy of Effects Purchase Decision Structural Equation Modelling Word of Mouth

Kaynakça

  • Ab Hamid, M., Sami, W., & Sidek, M. M. (2017) Discriminant Validity Assessment: Use of Fornell & Larcker criterion versus HTMT Criterion. Paper presented at the Journal of Physics: Conference Series.
  • Baker, J., Parasuraman, A., Grewal, D., & Voss, G. B. (2002) "The influence of multiple store environment cues on perceived merchandise value and patronage intentions". Journal of Marketing, 66(2), 120-141.
  • Barclay, D., Higgins, C., & Thompson, R. (1995) The Partial Least Squares (pls) Approach to Casual Modeling: Personal Computer Adoption Ans Use as an Illustration.
  • Barry, T. E., & Howard, D. J. (1990) "A review and critique of the hierarchy of effects in advertising". International Journal of Advertising, 9(2), 121-135.
  • Basri, N. A. m. H., Ahmad, R., Anuar, F. I., & Ismail, K. A. (2016) "Effect of Word of Mouth Communication on Consumer Purchase Decision: Malay Upscale Restaurant". Procedia - Social and Behavioral Sciences, 222, 324-331. doi:https://doi.org/10.1016/j.sbspro.2016.05.175
  • Berthon, P. R., Pitt, L. F., Plangger, K., & Shapiro, D. (2012) "Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy". Business Horizons, 55(3), 261-271.
  • Bhattacherjee, A., & Sanford, C. (2006) "Influence processes for information technology acceptance: An elaboration likelihood model". MIS Quarterly, 805-825.
  • Blackwell, R. D., Miniard, P. W., & Engel, J. F. (2001). Consumer Behavior: Harcourt College Publishers.
  • Bloch, P. H., Sherrell, D. L., & Ridgway, N. M. (1986) "Consumer search: An extended framework". Journal of Consumer Research, 13(1), 119-126.
  • Casteleyn, J., Mottart, A., & Rutten, K. (2009) "How to use data from Facebook in your market research". International Journal of Market Research, 51(4), 439-447.
  • Chen, C.-F., & Tsai, M.-H. (2008) "Perceived value, satisfaction, and loyalty of TV travel product shopping: Involvement as a moderator". Tourism Management, 29(6), 1166-1171. doi:https://doi.org/10.1016/j.tourman.2008.02.019
  • Cheung, C. M., Lee, M. K., & Rabjohn, N. (2008) "The impact of electronic word-of-mouth: The adoption of online opinions in online customer communities". Internet research, 18(3), 229-247.
  • Chin, W. W. (1998) "The partial least squares approach to structural equation modeling". Modern methods for business research, 295(2), 295-336.
  • Chu, S.-C. (2009) Determinants of consumer engagement in electronic word-of-mouth in social networking sites. The University of Texas at Austin.
  • Chu, S.-C., & Kim, Y. (2011) "Determinants of consumer engagement in electronic word-of-mouth (eWOM) in social networking sites". International Journal of Advertising, 30(1), 47-75.
  • Cobanoglu, C., Warde, B., & Moreo, P. J. (2001) "A comparison of mail, fax and web-based survey methods". International journal of market research, 43(4), 441.
  • Cohen, J. (1988) Statistical power analysis for the behavioral sciences 2nd edn: Erlbaum Associates, Hillsdale.
  • Cong, Y., & Zheng, Y. (2017) "A Literature Review of the Influence of Electronic Word-of-Mouth on Consumer Purchase Intention". Open Journal of Business and Management, 5(03), 543.
  • Cronin Jr, J. J., Brady, M. K., & Hult, G. T. M. (2000) "Assessing the effects of quality, value, and customer satisfaction on consumer behavioral intentions in service environments". Journal of Retailing, 76(2), 193-218.
  • Deans, P. C. (2008) Social Software and Web 2.0 Technology Trends. New York, USA: Information Science Reference - Imprint of: IGI Publishing.
  • Dichter, E. (1966) "How word-of-mouth advertising works". Harvard Business Review, 44(6), 147-160.
  • Dupuis, R. (2009) The sorted kiwi: The effect of identity on the achievement of financial well-being in New Zealand: Fulbright New Zealand.
  • Facebook. (2017) Facebook Q1 2017 Results. Retrieved from https://investor.fb.com/investor-events/
  • Feick, L. F., Price, L. L., & Higie, R. A. (1986) "People who use people: The other side of opinion leadership". ACR North American Advances.
  • Fishbein, M., & Ajzen, I. (1975) Belief, attitude, intention and behavior: An introduction to theory and research.
  • Flynn, L. R., Goldsmith, R. E., & Eastman, J. K. (1996) "Opinion leaders and opinion seekers: Two new measurement scales". Journal of the Academy of Marketing Science, 24(2), 137-147.
  • Fornell, C., Johnson, M. D., Anderson, E. W., Cha, J., & Bryant, B. E. (1996) "The American customer satisfaction index: nature, purpose, and findings". The Journal of Marketing, 7-18.
  • Fornell, C., & Larcker, D. F. (1981) "Evaluating structural equation models with unobservable variables and measurement error". Journal of marketing research, 39-50.
  • Fournier, S., & Avery, J. (2011) "The uninvited brand". Business horizons, 54(3), 193-207.
  • Garson, G. D. (2016) Partial Least Squares: Regression and Structural Equation Models, Asheboro, NC: Statistical Associates Publishers. http://www. smartpls. de/documentation/the-ebook-on-pls-andsmartpls-by-dave-garson.
  • Gilly, M. C., Graham, J. L., Wolfinbarger, M. F., & Yale, L. J. (1998) "A dyadic study of interpersonal information search". Journal of the Academy of Marketing Science, 26(2), 83-100.
  • Grewal, D., Monroe, K. B., & Krishnan, R. (1998) "The effects of price-comparison advertising on buyers' perceptions of acquisition value, transaction value, and behavioral intentions". The Journal of Marketing, 46-59.
  • Haenlein, M., & Kaplan, A. M. (2004) "A beginner's guide to partial least squares analysis". Understanding statistics, 3(4), 283-297.
  • Hair, J. F., Sarstedt, M., Ringle, C. M., & Mena, J. A. (2012) "An assessment of the use of partial least squares structural equation modeling in marketing research". Journal of the Academy of Marketing Science, 40(3), 414-433.
  • Hallowell, R. (1996) "The relationships of customer satisfaction, customer loyalty, and profitability: an empirical study". International journal of service industry management, 7(4), 27-42.
  • Henseler, J., Ringle, C. M., & Sinkovics, R. R. (2009) "The use of partial least squares path modeling in international marketing". New challenges to international marketing (pp. 277-319): Emerald Group Publishing Limited.
  • Hewson, C. (2015) Research methods on the Internet.
  • Hollebeek, L. D., Glynn, M. S., & Brodie, R. J. (2014) "Consumer Brand Engagement in Social Media: Conceptualization, Scale Development and Validation". Journal of Interactive Marketing, 28, 149–165.
  • Janiszewski, C. (1998) "The influence of display characteristics on visual exploratory search behavior". Journal of Consumer Research, 25(3), 290-301.
  • Kalwani, M. U., & Silk, A. J. (1982) "On the reliability and predictive validity of purchase intention measures". Marketing Science, 1(3), 243-286.
  • Kamis, A. A., & Stohr, E. A. (2006) "Parametric search engines: What makes them effective when shopping online for differentiated products?". Information & Management, 43(7), 904-918.
  • Kapferer, J.-N., & Laurent, G. (1985) Consumer involvement profiles: a new and practical approach to consumer involvement. Retrieved from
  • Kaplan, A. M., & Haenlein, M. (2010) "Users of the world, unite! The challenges and opportunities of Social Media". Business horizons, 53(1), 59-68.
  • Katja, H., Julia, H., Severin, D., & Johann, F. (2013) "The impact of user interactions in social media on brand awareness and purchase intention: the case of MINI on Facebook". Journal of Product & Brand Management, 22(5/6), 342-351. doi:10.1108/JPBM-05-2013-0299
  • Kazeniac, A. (2009) "Social networks: Facebook takes over top spot, Twitter climbs". Compete. com, 2.
  • Keshvari, R. S. (2015) "Using Social Media to Influence CRM and Loyalty: Case Study of Restaurant Industry". Strategic Customer Relationship Management in the Age of Social Media (pp. 244-267). Hershey, PA, USA: IGI Global.
  • Khanlari, A. (Ed.) (2015) Strategic Customer Relationship Management in the Age of Social Media. Hershey, PA, USA: IGI Global.
  • Kim, S., Haley, E., & Koo, G.-Y. (2009) "Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising". Journal of Advertising, 38(3), 67-80.
  • Knox, S., & Walker, D. (2003) "Empirical developments in the measurement of involvement, brand loyalty and their relationship in grocery markets". Journal of Strategic marketing, 11(4), 271-286.
  • Kotler, P. (2016) Marketing Management. [N.p.]: Pearson.
  • Laymen, C. T. (2006) A mode comparison between mailed and internet surveys.
  • Lee, M. K., Shi, N., Cheung, C. M., Lim, K. H., & Sia, C. L. (2011) "Consumer's decision to shop online: The moderating role of positive informational social influence". Information & Management, 48(6), 185-191.
  • Lin, C., Wu, Y.-S., & Chen, J.-C. V. (2013) "Electronic word-of-mouth: The moderating roles of product involvement and brand image". TIIM 2013 Proceedings, 39-47.
  • Lohmöller, J.-B. (1989) "Predictive vs. structural modeling: Pls vs. ML". Latent Variable Path Modeling with Partial Least Squares (pp. 199-226): Springer.
  • Lueg, J. E., Ponder, N., Beatty, S. E., & Capella, M. L. (2006) "Teenagers’ use of alternative shopping channels: A consumer socialization perspective". Journal of Retailing, 82(2), 137-153.
  • McAfee, A. (2009) Enterprise 2.0: New Collaborative Tools for Your Organization's Toughest Challenges. Boston, MA: Harvard Business Press.
  • Meikle, G. (2016) Social Media: Routledge.
  • Metcalf, T. (Producer). (2018, 22 April 2018) Zuckerberg's Fortune Falls $4.9 Billion on Data Exploitation. Retrieved from https://www.bloomberg.com/news/articles/2018-03-19/zuckerberg-s-fortune-falls-3-8-billion-over-data-exploitation
  • Mikalef, P., Giannakos, M., & Pateli, A. (2013) "Shopping and word-of-mouth intentions on social media". Journal of Theoretical and Applied Electronic Commerce Research, 8(1), 17-34.
  • Moksony, F. (1999) "Small is beautiful. The use and interpretation of R2 in social research". Review of Sociology, 130-138.
  • Moschis, G. P., & Churchill Jr, G. A. (1978) "Consumer socialization: A theoretical and empirical analysis". Journal of marketing research, 599-609.
  • Okazaki, S. (2009) "Social influence model and electronic word of mouth: PC versus mobile internet". International Journal of Advertising, 28(3), 439-472.
  • Park, D.-H., & Lee, J. (2008) "eWOM overload and its effect on consumer behavioral intention depending on consumer involvement". Electronic Commerce Research and Applications, 7(4), 386-398.
  • Patterson, P. G., & Spreng, R. A. (1997) "Modelling the relationship between perceived value, satisfaction and repurchase intentions in a business-to-business, services context: an empirical examination". International journal of service industry management, 8(5), 414-434.
  • Pitta, D. A., & Fowler, D. (2005) "Online consumer communities and their value to new product developers". Journal of Product & Brand Management, 14(5), 283-291. doi:10.1108/10610420510616313
  • Riley, C. (2018, March 20, 2018) What you need to know about Facebook's data debacle. CNN Tech. Retrieved from http://money.cnn.com/2018/03/19/technology/facebook-data-scandal-explainer/index.html
  • Schlosser, A. E. (2003) "Experiencing products in the virtual world: the role of goal and imagery in influencing attitudes versus purchase intentions". Journal of Consumer Research, 30(2), 184-198.
  • Shergill, G. S., & Chen, Z. (2005) "Web-Based Shopping: Consumers' Attitudes towards Online Shopping in New Zealand". Journal of Electronic Commerce Research, 6(2), 78.
  • Shim, S., Eastlick, M. A., Lotz, S. L., & Warrington, P. (2001) "An online prepurchase intentions model: The role of intention to search". Journal of Retailing, 77(3), 397-416.
  • Smith, Bell, A., Miller, M., & Crothers, C. (2016) Internet Trends in New Zealand, 2007-2015: Institute of Culture, Discourse & Communication, Auckland University of Technology.
  • Smith, D., Menon, S., & Sivakumar, K. (2005) "Online peer and editorial recommendations, trust, and choice in virtual markets". Journal of Interactive Marketing, 19(3), 15-37.
  • Urbach, N., & Ahlemann, F. (2010) "Structural equation modeling in information systems research using partial least squares". Journal of Information Technology Theory and Application, 11(2), 5-40.
  • Vakratsas, D., & Ambler, T. (1999) "How advertising works: what do we really know?". The Journal of Marketing, 26-43.
  • Vaughn, R. (1980) "How advertising works: A planning model". Journal of Advertising Research.
  • Wang, X., Yu, C., & Wei, Y. (2012) "Social Media Peer Communication and Impacts on Purchase Intentions: A Consumer Socialization Framework". Journal of Interactive Marketing, 26(4), 198-208. doi:http://dx.doi.org/10.1016/j.intmar.2011.11.004
  • Wijaya, B. S. (2015) "The development of hierarchy of effects model in advertising". International Research Journal of Business Studies, 5(1).
  • Wong, K. K.-K. (2013) "Partial least squares structural equation modeling (PLS-SEM) techniques using SmartPLS". Marketing Bulletin, 24(1), 1-32.
  • Woodruff, R. B. (1997) "Customer value: the next source for competitive advantage". Journal of the Academy of Marketing Science, 25(2), 139.
  • Zajonc, R. B., & Markus, H. (1982) "Affective and cognitive factors in preferences". Journal of Consumer Research, 9(2), 123-131.
  • Zeithaml, V. A. (1988) "Consumer perceptions of price, quality, and value: a means-end model and synthesis of evidence". The Journal of Marketing, 2-22.
  • Zhang, J., & Daugherty, T. (2009) "Third‐Person Effect and Social Networking: Implications for Online Marketing and Word‐of‐Mouth Communication". American Journal of Business, 24(2), 53-64. doi:10.1108/19355181200900011
Toplam 81 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Araştırma Makalesi
Yazarlar

Samar Alrayyes Bu kişi benim 0000-0002-9913-6025

Nazım Taşkın 0000-0002-5327-9012

Yayımlanma Tarihi 28 Mart 2022
Gönderilme Tarihi 11 Mart 2021
Yayımlandığı Sayı Yıl 2022 Cilt: 20 Sayı: 44

Kaynak Göster

APA Alrayyes, S., & Taşkın, N. (2022). The Impact of Social Media Websites on Customers’ Purchase Intention in New Zealand. Yönetim Bilimleri Dergisi, 20(44), 299-328. https://doi.org/10.35408/comuybd.888699

Cited By

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