Sosyal medyanın Covid-19 ve insanların önleyici davranışları hakkında bilgi arama amaçlı kullanımı: Aotearoa Yeni Zelanda’da pandemiyi yönetmek

Öz

Öz Bu çalışma, sosyal medyanın COVID-19 hakkında bilgi almak için kullanımını ve insanların COVID-19 ile mücadele etmek için önleyici davranışlarını değerlendirmektedir. Cevapları bulmak için, Yeni Zelanda’daki 254 katılımcıya çevrimiçi iletişim platformları aracılığıyla anket gönderilerek çevrimiçi bir anket yapılmıştır. Bulgular, kadınların daha aktif bir şekilde sosyal medyada COVID-19 hakkında bilgi aradığını göstermektedir. Ankete katılanların çoğu, COVID-19 vakaları hakkında güncellemeleri yerel ve küresel olarak takip etmektedir. COVID-19 salgını sırasında insanlar sosyal medyada daha fazla zaman harcamaktadır. Ankete katılanların çoğunluğu günde 3-4 saatini sosyal medyada geçirmekte ve pandemi hakkında Facebook’tan bilgi almayı tercih etmektedir. Ankete katılanların çoğunluğunun COVID-19 ile ilgili tüm güncellemeleri takip ettiği ve sosyal medya aracılığıyla zamanında ve güncel bilgiler aldıklarına inandıkları tespit edilmiştir. Sadece birkaç katılımcı pandemi ile ilgili herhangi bir güncellemeyi takip etmemektedir. Ayrıca doğru, güncel ve kesin bilgi sağlama konusunda hangi sosyal medya platformuna güvendikleri sorulduğunda, yanıt verenlerin çoğu diğer geleneksel medyaya kıyasla Facebook’un COVID-19 hakkında daha alakalı ve güncel bilgiler sağladığına inanmaktadır. Son olarak bu çalışma, katılımcıların sosyal medyadan bilgi aldığını ve COVID-19 ile mücadele için önleyici davranışları benimsemesini tespit etmiştir.

Anahtar Kelimeler

• Sosyal medya
• bilgi arama
• COVID-19
• önleyici davranış
• pandemi

Use of social media for seeking information about COVID-19 and people’s preventive behaviour: managing the pandemic in Aotearoa New Zealand

Öz

Abstract This study assesses the use of social media for seeking information about COVID-19 and people’s preventive behaviour to combat COVID-19. To find the answers, an online survey was conducted by sending questionnaires to 254 respondents in New Zealand (NZ) through online communication platforms. The findings show that females are more actively seeking information from social media about COVID-19. Most of the respondents look for updates about COVID-19 cases locally and globally. During the COVID-19 pandemic, people are spending more time on social media. A majority of the respondents spend 3-4 hours per day on social media and prefer finding information about the pandemic from Facebook. It was found that the majority of respondents follow all updates about COVID-19 and believe that they receive timely and updated information through social media. Only a few do not follow any updates about the pandemic. In addition, when they were asked which social media platform they trust to provide true, up to date, and accurate information, most of the respondents believe that Facebook provides relevant and up-to-date information about COVID-19 compared to other traditional media. Lastly, this study identified the information received from social media and the adoption of preventive behaviour by the respondents to combat COVID-19.

Anahtar Kelimeler

• Social media
• information seeking
• COVID-19
• preventive behaviour
• pandemic

Kaynakça

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