ChatGPT’nin kullanımının teknoloji kabul modelleri perspektifinden değerlendirilmesi: Youtube videoları üzerine bir araştırma

Öz

ChatGPT, yenilikçi ve geniş erişime sahip bir yapay zeka sohbet botu olarak, yapay zeka alanında dönüştürücü bir gelişmeyi temsil etmekte ve genel halkın sofistike yapay zeka teknolojisiyle doğrudan etkileşim kurmasına benzersiz bir fırsat sunmaktadır. Bu çalışma, ChatGPT’nin kabulü ve yayılımını etkileyen faktörleri teknoloji kabul modelleri çerçevesinde incelemektedir. Erken benimseyenler ve yenilikçi kullanıcılar tarafından oluşturulan popüler Youtube videoları analiz edilerek, ‘Örtülü Dirichlet Ayrımı’ yöntemi ile ana temalar belirlenmiştir. Bu temalar, performans beklentisi, çaba beklentisi, kolaylaştırıcı koşullar, hazcı motivasyon ve fiyat değeri gibi ‘Birleşik Teknoloji Kabul ve Kullanım Modeli’ çerçevesindeki faktörler açısından değerlendirilmiştir. Algılanan etkileşim, empati ve kişisel yenilik gibi ek unsurlar ise diğer teknoloji kabul modelleri perspektifinden incelenmiştir. Çalışma ayrıca, yapay zeka uygulamalarına giderek daha fazla önem kazanan iş motivasyonu, algılanan özerklik, algılanan yeterlilik ve statü motivasyonu gibi yeni değişkenleri içerecek şekilde mevcut modellerin genişletilmesini önermektedir. Bu bulgular, ChatGPT gibi yapay zeka teknolojilerinin kendine özgü özelliklerini hesaba katacak şekilde teorik modellerin iyileştirilmesine yönelik yollar önermektedir. Bu araştırma, yapay zekanın benimsenmesi ve bunun daha geniş toplumsal etkileri üzerine yapılacak yeni çalışmalara kapı açmaktadır.

Anahtar Kelimeler

• ChatGPT
• konu analizi
• teknoloji kabul modelleri
• Örtülü Dirichlet Ayrımı
• yapay zeka benimsenmesi

Evaluation of the use of ChatGPT from the perspective of technology acceptance models: A research on Youtube videos

Öz

ChatGPT, an innovative and widely accessible Artifical Intelligence chatbot, represents a transformative advancement in Artificial Intelligence, offering a unique opportunity for the general public to engage directly with sophisticated Artificial Intelligence technology. This study investigates the factors influencing the acceptance and dissemination of ChatGPT by applying established technology acceptance models. By analyzing relevant Youtube videos created by early adopters and innovative users, the study identifies key themes using Latent Dirichlet Allocation. These themes are evaluated within the framework of ‘Unified Theory of Acceptance and Use of Technology,’ focusing on factors such as performance expectancy, effort expectancy, facilitating conditions, hedonic motivation and price value. Additional elements, including perceived interactivity, empathy, and personal novelty, were examined through the lens of other technology acceptance models. The study also proposes extending current models to include new variables that are increasingly relevant to Artificial Intelligence applications, such as work motivation, perceived autonomy, perceived competence, and status motivation. These findings suggest ways to refine theoretical models to account for the unique characteristics of Artificial Intelligence technologies like ChatGPT. This research opens the door for further studies on Artificial Intelligence adoption and its broader societal impact.

Anahtar Kelimeler

• ChatGPT
• topic analysis
• technology acceptance models
• Latent Dirichlet Allocation
• Artificial Intelligence adoption

Kaynakça

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