İletişim Biliminde Büyük Verinin Yükselişi: Literatürün Bibliyometrik Haritalaması

Öz

Günümüz dijital dünyası, iletişim ve bilgi teknolojilerindeki ilerlemelerle karakterize edilir. İnternet teknolojisi, sosyal medya platformları, sosyal ağ siteleri, arama motorları, bloglar, forumlar, web siteleri ve e-postalar gibi çeşitli iletişim kanalları sunmaktadır. Bu kanalların kullanıcıları, sosyal bilimlerdeki iletişim çalışmalarında büyük verinin ana kaynağı olan dijital izler yaratmaktadır. tanımlanmış neden sonuç ilişkilerinden ziyade mevcut durumları tam olarak anlamak için nicel göstergeler sağlamaktadır. Bu çalışma, 2014-2018 yılları arasında sosyal bilimlerde “büyük veri ve iletişim” konusundaki çalışmaları incelemeyi amaçlamaktadır. Web of Science Sosyal Bilimler Atıf Dizini dergileri araştırma alanının sistematik ve kantitatif analizini sunmak için seçilmiştir. Bibliyometrik analiz sonuçları, daha önce bu özel konuyla ilgili diğer incelemelerde ele alınmayan iletişim alanında büyük verinin kullanımı ve yayılımı hakkında bilgiler vermektedir. Bibliyometrik araçlar, sosyal bilimler kapsamında büyük veri ve iletişim çalışmalarındaki araştırma kümelerini, temel araştırma konularını, ağ ve işbirliği modellerini belirlemeye yardımcı olmuştur. Alanın bu bibliyometrik haritalaması, zaman içindeki çalışmaların evrimini görsel olarak gösterir ve takipçilere yönelik mevcut araştırma ilgi alanlarını ve gelecekteki yönelimleri tanımlar.

Anahtar Kelimeler

• Büyük veri
• iletişim
• sosyal medya
• bibliyometrik analiz
• ortak atıf ağı

The Rise of Big Data in Communication Sciences: A Bibliometric Mapping of the Literature

Öz

Today’s digital world is characterized by advances in communication and information technologies. Internet technology provides a variety of communication channels like social media platforms, social network sites, search engines, blogs, forums, websites and e-mails. The users of these channels create digital traces which are the main source of big data in communication studies in social sciences. Big social data analytics in communication studies provides quantitative indicators to fully understand current situations rather than pre-defined cause and effect relationships. This study aims to investigate the studies in “big data and communication” in social sciences between the years 2014 and 2018. Web of Science Social Science Citation Index journals are selected to present systematic and quantitative analysis of the research field. Bibliometric analysis results provide insights about big data usage and expansion in the communication field not previously grasped by other reviews on this special topic. Bibliometric tools helped to identify research clusters, key research topics, and network and collaboration patterns in big data and communication studies in a social sciences context. This bibliometric mapping of the field visually illustrates the evolution of studies over time and identifies current research interests and future directions for the followers.

Anahtar Kelimeler

• Big data
• communication
• social media
• bibliometric analysis
• co-citation network

Kaynakça

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