Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü

Emine Şahin; Ferihan Ayaz

Araştırma Makalesi

Use of Social Media as a Health Seeking Behaviour: Looking Into Covid-19 Related Social Media Posts on Facebook During The Measures of Isolation, Lockdown and Social Distance

Yıl 2021, Sayı: 60, 185 - 215, 16.07.2021

Emine Şahin , Ferihan Ayaz

Öz

The study aims to demonstrate how health seeking is reflected in users’ posts and comments in Covid-19-themed groups on Facebook as a social media platform, under the conditions of isolation, lockdown and social distance in the Covid-19 process. In this scope, the study examined Facebook groups: The Coronavirus (Covid-19) Information Exchange and Cooperation-Turkey, The Covid-19 Information Sharing Platform, and The Information and Solidarity Platform for Those Diagnosed with Covid-19 Turkey. 600 posts and comments were selected using the random sampling technique and analysed using descriptive method content analysis technique. This was conducted through a coding layout developed by the researchers based on field research (92.95% reliability) and showed that the participants mainly shared emotional support posts and comments that included good wishes/consolation/prayer/thanks (35.3%) and asked questions about the Covid-19 experience/treatment (41.3%) process for information. The posts differed by gender and 86.3% of them received comments. Finally, a word cloud was created using Python, and the overall distribution of the posts and comments was determined. The study demonstrates that digital channels and social networks are used for emotional support and as a source in seeking health information despite having problems such as causing the paradox of fear, issues of confidentiality, and a low confidence level.

Anahtar Kelimeler

Health seeking behaviour, social media, Covid-19, Facebook, content

Kaynakça

Ağaçdiken-Alkan, S., Özdelikara, A., & Boğa, N. M. (2017). Hemşirelik öğrencilerinin sağlık algılarıın belirlenmesi. Gümüşhane Üniversitesi Sağlık Bilimleri Dergisi, 6(2), 11-21.
Ahani, A., & Nilahsi, M. (2020). Coronavirus outbreak and its impacts on global economy: The role of social network sites. Journal of Soft Computing and Decision Support Systems, 7(2), 19-22.
Ahorsu, D. K., Lin, C.-Y., Imani, V., Saffari, M., Griffiths, M. D., & Pakpour, A. H. (2020). The fear of Covid-19 scale: Development and initial validation. International Journal of Mental Health and Addiction, 27, 1-9. https://doi.org/10.1007/s11469-020-00270-8
AlQarni, Z. A., Yunus, F., & Househ, M. S. (2016). Health information sharing on Facebook: An exploratory study on diabetes mellitus. Journal of Infection and Public Health, 9(6), 708-712. https://doi.org/10.1016/j.jiph.2016.08.015
Alsisi, E. A., Al-Ashaab, A., & Abualfaraa, W. A. (2020). The development of a smart health awareness message framework based on the use of social media: Quantitative study. Journal of Medical Internet Research, 22(7), e16212. https://doi.org/10.2196/16212
Altındiş, S., İnci, M. B., Aslan, F. G., & Altındiş, M. (2018). Üniversite çalışanlarında siberkondria düzeyleri ve ilişkili faktörlerin incelenmesi. Sakarya Medical Journal, 8(2), 359-370. https://doi.org/10.31832/smj.423652
Atabek, G. Ş., & Atabek, Ü. (2007). Medya metinlerini çözümlemek: İçerik, göstergebilim ve söylem çözümleme yöntemleri(1st ed). Ankara, Turkey: Siyasal Kitabevi.
Balhara, Y. S., Kattula, D., Singh, S., Chukkali, S., & Bhargava, R. (2020). Impact of lockdown following Covid-19 on the gaming behavior of college students. Indian Journal of Public Health, 64(6), 172-176. https://doi.org/10.4103/ijph.IJPH_465_20
Bauman, Z. (2016). Cemaatler: Güvenli olmayan bir dünyada güvenlik anlayışı (N. Soysal, Trans.). İstanbul, Turkey: Say Yayınevi.
Baumgartner, S. E., & Hartmann, T. (2011). The role of health anxiety in online health information search.Cyberpsychology, Behavior, and Social Networking, 14(10), 613-618. https://doi.org/10.1089/cyber.2010.0425
Bozkanat, E. (2018). Kitle-kişisel iletişim ile sağlık bilgisi arama: Bir Facebook grubu örneği. İletişim Kuram ve Araştırma Dergisi, 46, 291-305.
Brashers, D. E., Goldsmith, D. J., & Hsieh, E. (2002). Information seeking and avoiding in health contexts. Human Communication Research, 28(2), 258-271. https://doi.org/10.1111/j.1468-2958.2002.tb00807.x
Cangelosi, J., Kim, D., Ranelli, E., & Griffin, K. (2018). A needs assessment study of what health care consumers seek from social media and social networking. Health Marketing Quarterly, 35(4), 266-279. https://doi.org/10.1080/07359683.2018.1524595
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Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü

Yıl 2021, Sayı: 60, 185 - 215, 16.07.2021

Emine Şahin , Ferihan Ayaz

Öz

Çalışmanın temel amacı Koronavirüs (Covid-19) sürecinde izolasyon, karantina ve sosyal mesafe şartlarında sağlık arama davranışı gösteren kişilerin, Facebook’un Covid-19 konulu gruplarında yaptıkları paylaşım ve yorumlarına sağlık arayışının nasıl yansıdığını ortaya koymaktır. Bu kapsamda Facebook’ta Corona virüsü (Covid-19) Bilgi Paylaşımı ve Yardımlaşma-Türkiye, Covid-19 Bilgi Paylaşım Platformu ve Covid-19 Yakalananlar Bilgi ve Birlik Platformu Türkiye sosyal medya grupları araştırmaya dâhil edilmiştir. Gruplardan 07 Ekim 2020 ve 07 Ocak 2021 tarihleri arasından basit rastlantısal örneklem tekniğiyle seçilen 600 paylaşım ve yorum betimsel yöntem ile içerik analizi tekniği kullanılarak incelenmiştir. Alanyazın taramasına dayanarak araştırmacılarca oluşturulan kodlama cetveli ile (güvenilirlik %92,95 olarak) paylaşım ve yorumlar analiz edilmiş analiz sonucunda katılımcıların ağırlıklı olarak iyi dilekler/teselli/dua/teşekkür (%35,3) içeren paylaşım ve yorumlarda bulunduğu, Covid-19’un deneyim/tedavi süreci hakkında soru sorarak (%41,3) diğer katılımcılardan bilgi talep ettiği belirlenmiştir. Elde edilen bulgulara göre paylaşım ve yorumlar cinsiyete göre farklılık göstermektedir, bulguların %86,3’ünü yorumlar oluşturmaktadır. Çalışmanın sonunda Python programlama dili kullanılarak kelime bulutu oluşturulmuş paylaşım ve yorumların genel dağılımı belirlenmiştir. Çalışmada bu anlamda sosyal ağların, sağlık bilgisi arama ve korku paradoksu, gizlilik, düşük güven düzeyi gibi sorunsallarına rağmen duygusal destek ve bilgiye ulaşmada bir kaynak olarak kullanıldığı ortaya konmaktadır.

Anahtar Kelimeler

Sağlık arama davranışı, sosyal medya, Covid-19, Facebook, içerik

Kaynakça

Ağaçdiken-Alkan, S., Özdelikara, A., & Boğa, N. M. (2017). Hemşirelik öğrencilerinin sağlık algılarıın belirlenmesi. Gümüşhane Üniversitesi Sağlık Bilimleri Dergisi, 6(2), 11-21.
Ahani, A., & Nilahsi, M. (2020). Coronavirus outbreak and its impacts on global economy: The role of social network sites. Journal of Soft Computing and Decision Support Systems, 7(2), 19-22.
Ahorsu, D. K., Lin, C.-Y., Imani, V., Saffari, M., Griffiths, M. D., & Pakpour, A. H. (2020). The fear of Covid-19 scale: Development and initial validation. International Journal of Mental Health and Addiction, 27, 1-9. https://doi.org/10.1007/s11469-020-00270-8
AlQarni, Z. A., Yunus, F., & Househ, M. S. (2016). Health information sharing on Facebook: An exploratory study on diabetes mellitus. Journal of Infection and Public Health, 9(6), 708-712. https://doi.org/10.1016/j.jiph.2016.08.015
Alsisi, E. A., Al-Ashaab, A., & Abualfaraa, W. A. (2020). The development of a smart health awareness message framework based on the use of social media: Quantitative study. Journal of Medical Internet Research, 22(7), e16212. https://doi.org/10.2196/16212
Altındiş, S., İnci, M. B., Aslan, F. G., & Altındiş, M. (2018). Üniversite çalışanlarında siberkondria düzeyleri ve ilişkili faktörlerin incelenmesi. Sakarya Medical Journal, 8(2), 359-370. https://doi.org/10.31832/smj.423652
Atabek, G. Ş., & Atabek, Ü. (2007). Medya metinlerini çözümlemek: İçerik, göstergebilim ve söylem çözümleme yöntemleri(1st ed). Ankara, Turkey: Siyasal Kitabevi.
Balhara, Y. S., Kattula, D., Singh, S., Chukkali, S., & Bhargava, R. (2020). Impact of lockdown following Covid-19 on the gaming behavior of college students. Indian Journal of Public Health, 64(6), 172-176. https://doi.org/10.4103/ijph.IJPH_465_20
Bauman, Z. (2016). Cemaatler: Güvenli olmayan bir dünyada güvenlik anlayışı (N. Soysal, Trans.). İstanbul, Turkey: Say Yayınevi.
Baumgartner, S. E., & Hartmann, T. (2011). The role of health anxiety in online health information search.Cyberpsychology, Behavior, and Social Networking, 14(10), 613-618. https://doi.org/10.1089/cyber.2010.0425
Bozkanat, E. (2018). Kitle-kişisel iletişim ile sağlık bilgisi arama: Bir Facebook grubu örneği. İletişim Kuram ve Araştırma Dergisi, 46, 291-305.
Brashers, D. E., Goldsmith, D. J., & Hsieh, E. (2002). Information seeking and avoiding in health contexts. Human Communication Research, 28(2), 258-271. https://doi.org/10.1111/j.1468-2958.2002.tb00807.x
Cangelosi, J., Kim, D., Ranelli, E., & Griffin, K. (2018). A needs assessment study of what health care consumers seek from social media and social networking. Health Marketing Quarterly, 35(4), 266-279. https://doi.org/10.1080/07359683.2018.1524595
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Das, M., Angeli, F., Krumeich, A. J. S. M., & van Schayck, O. C. P. (2018). The gendered experience with respect to health-seeking behaviour in an urban slum of Kolkata, India. International Journal for Equity in Health, 17(1), 24. https://doi.org/10.1186/s12939-018-0738-8
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Toplam 69 adet kaynakça vardır.

Ayrıntılar

Birincil Dil	Türkçe
Konular	İletişim ve Medya Çalışmaları
Bölüm	Araştırma Makaleleri
Yazarlar	Emine Şahin 0000-0002-7269-0923 Ferihan Ayaz 0000-0003-3277-5188
Yayımlanma Tarihi	16 Temmuz 2021
Gönderilme Tarihi	15 Ocak 2021
Yayımlandığı Sayı	Yıl 2021 Sayı: 60

Kaynak Göster

APA	Şahin, E., & Ayaz, F. (2021). Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü. Connectist: Istanbul University Journal of Communication Sciences(60), 185-215.
AMA	Şahin E, Ayaz F. Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü. Connectist: Istanbul University Journal of Communication Sciences. Temmuz 2021;(60):185-215.
Chicago	Şahin, Emine, ve Ferihan Ayaz. “Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina Ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü”. Connectist: Istanbul University Journal of Communication Sciences, sy. 60 (Temmuz 2021): 185-215.
EndNote	Şahin E, Ayaz F (01 Temmuz 2021) Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü. Connectist: Istanbul University Journal of Communication Sciences 60 185–215.
IEEE	E. Şahin ve F. Ayaz, “Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü”, Connectist: Istanbul University Journal of Communication Sciences, sy. 60, ss. 185–215, Temmuz 2021.
ISNAD	Şahin, Emine - Ayaz, Ferihan. “Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina Ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü”. Connectist: Istanbul University Journal of Communication Sciences 60 (Temmuz 2021), 185-215.
JAMA	Şahin E, Ayaz F. Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü. Connectist: Istanbul University Journal of Communication Sciences. 2021;:185–215.
MLA	Şahin, Emine ve Ferihan Ayaz. “Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina Ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü”. Connectist: Istanbul University Journal of Communication Sciences, sy. 60, 2021, ss. 185-1.
Vancouver	Şahin E, Ayaz F. Bir Sağlık Arama Davranışı Olarak Sosyal Medya Kullanımı: İzolasyon, Karantina ve Sosyal Mesafe Tedbirlerinde Facebook’ta Covid-19 İçerikli Sosyal Medya Paylaşımlarının Görünümü. Connectist: Istanbul University Journal of Communication Sciences. 2021(60):185-21.

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