Araştırma Makalesi
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Seçimlerde siyasal iletişim aracı olarak dijital medyanın kullanımı: Gana’da bir devlet üniversitesindeki siyaset bilimi öğrencileri üzerine bir araştırma

Yıl 2024, Sayı: 66, 1 - 27, 12.07.2024
https://doi.org/10.26650/CONNECTIST2024-1332250

Öz

Dijital medya genellikle, vatandaşlar tarafından nasıl ve hangi amaçlarla kullanıldıklarına dair temel konuları içermeyen teknik mercekler aracılığıyla yorumlanır. Dijital siyasal iletişimin kullanımı ve seçimler üzerindeki sonucunu belirleyen toplumsal ve kişisel faktörlere ilişkin araştırmalar sınırlıdır. Bu nedenle bu çalışmanın amacı, üniversite öğrencilerinin bireysel şüphecilik, siyasal etkinlik ve ayrıntılandırma tutumlarının, seçimlerde siyasal iletişim aracı olarak dijital medyayı kullanma motivasyonlarını nasıl etkilediğini sorgulamaktır. Çalışmada, 400 öğrenciye uygulanan anket çalışması ve 40 öğrenciyle gerçekleştirilen odak grup çalışmasını içeren karma metot kullanılmıştır. Araştırmaya göre, üniversite öğrencileri, siyasi meselelerde siyasi aktörlere güvensizlik duyması ve bu aktörlerden minimum geri bildirim alması nedeniyle hem şüphecilik hem de siyasi etkinliklerinde azalma deneyimlemektedir. Buna rağmen, elde edilen bulgular, öğrencilerin seçimlerde denkler arası siyasal iletişim için dijital medyayı kullanmaya daha çok eğlence, iletişim ve sosyal fayda tatminleriyle motive olduklarını göstermektedir. Bulgulardan elde edilen çıkarımlar, siyasi aktörlerin daha büyük bir siyasi etkinlik duygusu geliştirmek için gençlerle simetrik iletişim kurmaları gerektiği yönündedir.

Proje Numarası

Not applicable

Kaynakça

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  • Euzebios Filho, A., & Tabata, S. C. (2023). Political cynicism and political efficacy: Reflections on political representation and participation with students from a Brazilian Public University. SN Social Sciences, 3(2), 27. https://doi.org/10.1007/s43545-022-00599-y google scholar
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Role of digital media as political communication tools in elections: A study on political science students at a public university in Ghana

Yıl 2024, Sayı: 66, 1 - 27, 12.07.2024
https://doi.org/10.26650/CONNECTIST2024-1332250

Öz

Digital media is often understood through technical lenses that do not include the central issues of how and for what purposes they are used by citizens. Studies on social and personal factors that determine the use and outcome of digital political communication on elections are limited. Therefore, the purpose of this study is to investigate how individual attitudes of cynicism, political efficacy, and elaboration influence the motivations of university students to use digital media as political communication tools in elections. The study addresses this gap by employing the mixed methods approach to survey 400 students and engage 40 students through focus group discussions. Findings indicate that notwithstanding that university students experience cynicism and reduced political efficacy due to distrust of and minimal feedback from political actors on political issues, the students are motivated largely by entertainment, communication, and social utility gratifications to deploy digital media for peer-to-peer political communication on elections. The implications of the findings are that political actors must engage in symmetrical communication with young people to foster a greater sense of political efficacy.

Destekleyen Kurum

Not applicble

Proje Numarası

Not applicable

Teşekkür

Thank you too

Kaynakça

  • Ackermann, K., & Stadelmann-Steffen, I. (2022). Voting in the echo chamber? Patterns of political online activities and voting behavior in switzerland. Swiss Political Science Review, 28(2), 377-400. https://doi.org/10.1111/ spsr.12498. google scholar
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  • Bernardi, L., Mattila, M., Papageorgiou, A., & Rapeli, L. (2023). Down but not yet out: Depression, political efficacy, and voting. Political Psychology, 44(2), 217-233. https://doi.org/10.1111/pops.12837 google scholar
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  • Botchway, T. P. (2018). Civil society and the consolidation of democracy in Ghana’s fourth republic. Cogent Social Sciences, 4(1), 1452840. https://doi.org/10.1080/23311886.2018.1452840 google scholar
  • Carson, D., Gilmore, A., Perry, C. & Gronhaug, K. (2001). Qualitative marketing research. London: Sage. google scholar
  • Citrin, J., & Stoker, L. (2018). Political trust in a cynical age. Annual Review of Political Science, 21 (1), 49-70. https:// doi.org/10.1146/annurev-polisci-050316-092550 google scholar
  • Ciuchita, R. Medberg, G., Penttinen, V., Lutz, C., & Heinonen, K., (2022). Affordances Advancing user-created communication (UCC) in service: Interactivity, visibility and anonymity. Journal of Service Management, Emerald Insight. ISSN:1757-5818. google scholar
  • Cohen, L., Manion, L., & Morrison, K. (2007). Research methods in education (6th ed). Routledge. google scholar
  • Coleman, Stephen & Morrison, D. & Svennevig, M.. (2008). Digital media and political efficacy. International Journal of Communication. 2. 771-791. google scholar
  • Creswell, J. W. (2009). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches (3rd ed). Sage Publications. google scholar
  • Dambo, T. H., Ersoy, M., Eluwole, K. K., & Arikewuyo, A. O. (2022). Political marginalization of youth in nigeria and the use of social media to pursue inclusivity: A study of #nottooyoungtorun. Political Science Quarterly, 137(1), 99-123. https://doi.org/10.1002/polq.13312 google scholar
  • Dobra, A. (2012). The democratic impact of ICT in Africa. Africa Spectrum,1: 73 - 88. google scholar
  • Euzebios Filho, A., & Tabata, S. C. (2023). Political cynicism and political efficacy: Reflections on political representation and participation with students from a Brazilian Public University. SN Social Sciences, 3(2), 27. https://doi.org/10.1007/s43545-022-00599-y google scholar
  • Evans, W. D., Abroms, L. C., Broniatowski, D., Napolitano, M. A., Arnold, J., Ichimiya, M., & Agha, S. (2022). Digital media for behavior change: Review of an emerging field of study. International Journal of Environmental Research and Public Health, 19 (15), 9129. https://doi.org/10.3390/ijerph19159129 google scholar
  • Ferreira, P. D., & Menezes, I. (2021). Editorial: The civic and political participation of young people: current changes and educational consequences. Frontiers in Political Science, 3, 751589. https://doi.org/10.3389/ fpos.2021.751589 google scholar
  • Frempong, G. (2012). What is happening in ICT in Ghana: A supply-and demand-side analysis of the ICT sector. Evidence for ICT Policy Action, ICT Policy Paper 4. Policy Commons google scholar
  • Geise, S., Heck, A., & Panke, D. (2021). The effects of digital media images on political participation online: Results of an eye-tracking experiment integrating individual perceptions of “photo news factors” Policy & Internet, 13(1), 54-85. https://doi.org/10.1002/poi3.235 google scholar
  • Gil de Zuniga, H., Diehl, T., & Ardevol-Abreu, A. (2017). Internal, external, and government political efficacy: Effects on news use, discussion, and political participation. Journal of Broadcasting & Electronic Media, 61(3), 574-596. https://doi.org/10.1080/08838151.2017.1344672. google scholar
  • Grossman, G., & Slough, T. (2022). Government responsiveness in developing countries. Annual Review of Political Science, 25(1), 131-153. https://doi.org/10.1146/annurev-polisci-051120-112501 google scholar
  • Grunig, J. E. & Hunt, T. (1984). Managing public relations. New York, NY: Harcourt Brace Jovanovich College Publishers. google scholar
  • Haridakis, P., & Hanson, G. (2009). Social interaction and co-viewing with youtube: Blending mass communication reception and social connection. Journal of Broadcasting & Electronic Media, 53(2), 317-335. https://doi. org/10.1080/08838150902908270 google scholar
  • He, L., Wang, K., Liu, T., Li, T., & Zhu, B. (2022). Does political participation help improve the life satisfaction of urban residents: Empirical evidence from China. PLOS ONE, 17(10), e0273525. https://doi.org/10.1371/ journal.pone.0273525 google scholar
  • Holcombe, R. G. (2021). Elite influence on general political preferences. Journal of Government and Economics, 3, 100021. https://doi.org/10.1016/j.jge.2021.100021 google scholar
  • ICT4AD (2003). The Ghana ICT for accelerated development (ICT4AD) policy, Accra. Government of Ghana. http:// www.ict.gov.gh (accessed 15 August 2015). google scholar
  • Intyaswati, D., Maryani, E., Sugiana, D., & Venus, A. (2021). Social media as an information source of political learning in online education. SAGE Open, 11(2), 215824402110231. https://doi.org/10.1177/21582440211023181 google scholar
  • Jayswal, M. M. (2017). Comparative study on negative political advertisements with specific focus on attack and rebuttal television campaigns from indian perspective. Journal of Creative Communications, 12(2), 134-149. https://doi.org/10.1177/0973258617708373 google scholar
  • Jennings, F. J., Suzuki, V. P., & Hubbard, A. (2021). Social media and democracy: Fostering political deliberation and participation. Western Journal of Communication, 85(2), 147-167. https://doi.org/10.1080/10570314.2020.1728369 google scholar
  • Jones-Jang, S. M., Kim, D. H., & Kenski, K. (2021). Perceptions of mis- or disinformation exposure predict political cynicism: Evidence from a two-wave survey during the 2018 US midterm elections. Digital media & Society, 23(10), 3105-3125. https://doi.org/10.1177/1461444820943878 google scholar
  • Kachel, T., Huber, A., Strecker, C., Höge, T., & Höfer, S. (2020). Development of cynicism in medical students: Exploring the role of signature character strengths and well-being. Frontiers in Psychology, 11, 328. https:// doi.org/10.3389/fpsyg.2020.00328 google scholar
  • Kaid, L. L., Postelnicu, M., Landreville, K. D., Yun, H. J. & LeGrange, A. G. (2007). The effects of political advertising on young voters. American Behavioural Scientist, 50: 1137 - 1151. google scholar
  • Kaushik, V., & Walsh, C. A. (2019). Pragmatism as a research paradigm and its implications for social work research. Social Sciences, 8(9), 255. https://doi.org/10.3390/socsci8090255 google scholar
  • Kaye, B. K. & Johnson, T. J. (2002). Online and in the know: Uses and gratifications of the web for political information. Journal of Broadcasting and Electronic Media, 54 - 71. google scholar
  • Knoll, J., Matthes, J., & Heiss, R. (2020). The social media political participation model: A goal systems theory perspective. Convergence: The International Journal of Research into Digital media Technologies, 26(1), 135¬156. https://doi.org/10.1177/1354856517750366 google scholar
  • Knudsen, E., Dahlberg, S., Iversen, M. H., Johannesson, M. P., & Nygaard, S. (2022). How the public understands news media trust: An open-ended approach. Journalism, 23(11), 2347-2363. https://doi.org/10.1177/14648849211005892 google scholar
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Toplam 65 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Etkileşimli Anlatım
Bölüm Araştırma Makaleleri
Yazarlar

Adwoa Amankwah 0000-0002-5106-0746

Proje Numarası Not applicable
Yayımlanma Tarihi 12 Temmuz 2024
Gönderilme Tarihi 24 Temmuz 2023
Yayımlandığı Sayı Yıl 2024 Sayı: 66

Kaynak Göster

APA Amankwah, A. (2024). Role of digital media as political communication tools in elections: A study on political science students at a public university in Ghana. Connectist: Istanbul University Journal of Communication Sciences(66), 1-27. https://doi.org/10.26650/CONNECTIST2024-1332250
AMA Amankwah A. Role of digital media as political communication tools in elections: A study on political science students at a public university in Ghana. Connectist: Istanbul University Journal of Communication Sciences. Temmuz 2024;(66):1-27. doi:10.26650/CONNECTIST2024-1332250
Chicago Amankwah, Adwoa. “Role of Digital Media As Political Communication Tools in Elections: A Study on Political Science Students at a Public University in Ghana”. Connectist: Istanbul University Journal of Communication Sciences, sy. 66 (Temmuz 2024): 1-27. https://doi.org/10.26650/CONNECTIST2024-1332250.
EndNote Amankwah A (01 Temmuz 2024) Role of digital media as political communication tools in elections: A study on political science students at a public university in Ghana. Connectist: Istanbul University Journal of Communication Sciences 66 1–27.
IEEE A. Amankwah, “Role of digital media as political communication tools in elections: A study on political science students at a public university in Ghana”, Connectist: Istanbul University Journal of Communication Sciences, sy. 66, ss. 1–27, Temmuz 2024, doi: 10.26650/CONNECTIST2024-1332250.
ISNAD Amankwah, Adwoa. “Role of Digital Media As Political Communication Tools in Elections: A Study on Political Science Students at a Public University in Ghana”. Connectist: Istanbul University Journal of Communication Sciences 66 (Temmuz 2024), 1-27. https://doi.org/10.26650/CONNECTIST2024-1332250.
JAMA Amankwah A. Role of digital media as political communication tools in elections: A study on political science students at a public university in Ghana. Connectist: Istanbul University Journal of Communication Sciences. 2024;:1–27.
MLA Amankwah, Adwoa. “Role of Digital Media As Political Communication Tools in Elections: A Study on Political Science Students at a Public University in Ghana”. Connectist: Istanbul University Journal of Communication Sciences, sy. 66, 2024, ss. 1-27, doi:10.26650/CONNECTIST2024-1332250.
Vancouver Amankwah A. Role of digital media as political communication tools in elections: A study on political science students at a public university in Ghana. Connectist: Istanbul University Journal of Communication Sciences. 2024(66):1-27.