Perakendeci Firmalarda Karlılığı Etkileyen Değişkenler Hisse Senetleri imkb’de işlem Gören Perakendeci Firmalar Üzerinde Ampirik Bir Çalışma

Öz

Studies related with the determinants of profitability in retailing firms has gained greater importance due to the fallacious prejudgment that as marketing costs increase overall profitability decreases The aim of this study is to analyze the determinants of profitability in Turkish retailing firms and to give them some advisory suggestions in order to increase profitability In accordance with this aim as the result of “pooled regression” analysis by using the data regarding Istanbul Stock Exchange ISE listed retailing firms in the period of 1997 2006 it has been concluded that profitability of the retailing firms has decreased due to firm size and borrowing; and has increased due to working capital investments and market share Keywords: Retailing firms retailer value chain profitability pooled regression analysis

Anahtar Kelimeler

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Perakendeci Firmalarda Karlılığı Etkileyen Değişkenler Hisse Senetleri imkb’de işlem Gören Perakendeci Firmalar Üzerinde Ampirik Bir Çalışma

Öz

Perakendeci firmalarda karlılığı finansal getirileri etkileyen değişkenlerin tespit edilmesine yönelik çalışmalar giderek önem kazanmaktadır Bunun temel nedenlerinden birisi pazarlama maliyetlerinin artmasına bağlı olarak getirilerin azaldığı yönündeki yanlış önyargılar olmaktadır Bu çalışmada Türkiye’de faaliyet gösteren perakendeci firmaların karlılığını etkileyen değişkenlerin tespit edilmesi ve bu firmalara karlılığın artırılması çerçevesinde bir takım öneriler sunulması amaçlanmaktadır Bu amaç doğrultusunda hisse senetleri İstanbul Menkul Kıymetler Borsası İMKB ’nda işlem gören perakendeci firmaların 1997 2006 dönemindeki verileri kullanılarak yapılan “bütünleşik regresyon pooled regression ” analizi sonucunda karlılığın firma büyüklüğüne ve borç düzeyinin artmasına bağlı olarak azaldığı; işletme sermayesi yatırımlarının ve pazar payının artmasına bağlı olarak da arttığı tespit edilmiştir Anahtar Kelimeler: Perakendeci firmalar perakendeci değer zinciri karlılık bütünleşik regresyon analizi

Anahtar Kelimeler

• Perakendeci firmalar, perakendeci değer zinciri, karlılık, bütünleşik regresyon analizi

Kaynakça

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