İşletmelerin Uluslararası Pazarlara Giriş Biçiminin Seçiminde Yerel Pazar Faktörlerinin Etkisi Üzerine Adana İlinde Bir Araştırma

Yıl 2012, Cilt: 21 Sayı: 1, 1 - 20, 01.03.2012

Prof. Dr. Hüseyin Özgen Arş.gör.mustafa Özseven

Öz

Choosing the entry mode effects the level of the performance of firms while their entrances to the international markets is a strategic decision In this study we examined the effects of local markets factors that have effects on choosing the entry mode of firms during their entrances to the international markets on firms located around the city of Adana Datas were obtained by qustionnaire method that applied on 95 manufacturing firms which have entered to the any international markets and located around the city of Adana and datas were analyzed by statistical software program The main findings of study were found by using the probit regresssion method All in all we concluded that the firms that are located around the city of Adana and have entered to the any international markets have not been considering the local market factors during their entrances to the international markets Key Words: Entry Mode Local Market Factors Process of Internationalization Resource Commitment

Anahtar Kelimeler

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İŞLETMELERİN ULUSLARARASI PAZARLARA GİRİŞ BİÇİMİNİN SEÇİMİNDE YEREL PAZAR FAKTÖRLERİNİN ETKİSİ ÜZERİNE ADANA İLİNDE BİR ARAŞTIRMA

Öz

İşletmelerin uluslararası pazarlara giriş biçiminin seçimi performanslarını
etkileyen stratejik bir karardır. Bu çalışmada, işletmelerin uluslararası pazarlara giriş
biçiminin seçiminde etkili olan yerel pazar faktörlerinin, Adana ilinde yerleşik
işletmeler üzerindeki etkisi incelenmiştir. Veriler Adana ilinde yerleşik uluslararası
pazarlara giriş yapmış, 95 imalat işletmesi üzerinde yapılan anket yöntemiyle elde
edilmiştir, anket verileri, istatistik programı kullanılarak test edilmiştir. Araştırmanın
esas bulgularına, probit regresyon yöntemi kullanılarak ulaşılmıştır. Buna göre, Adana
ilinde yerleşik uluslararası pazarlara giriş yapmış işletmelerin, uluslararası pazarlara
girişte, yerel pazar faktörlerini dikkate almadıkları sonucuna varılmıştır

Anahtar Kelimeler

Giriş Biçimi, Yerel Pazar Faktörleri, Uluslararasılaşma Süreci, Kaynak Üstenme

Kaynakça

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