BibTex RIS Kaynak Göster

Tatil Kararlarında Aile Üyelerinin Rolü : Antalya ilinde Tatil Yapan Aileler Üzerine Bir Araştırma

Yıl 2012, Cilt: 21 Sayı: 1, 117 - 134, 01.03.2012

Öz

Today family holiday market a gradually increasing market constitutes around one third of holiday market Therefore it is needed more and clear information related to vacation decisions of this part of holiday market The purpose of this research conducted on market of family vacation is to reveal in what degrees the members of nuclear family influence the decisions of family vacation A research was conducted on families coming to Antalya for holiday in July August in 2008 through convenience sampling method As a result of face to face interview with families waiting at the airport 574 useable questionnaires were collected As a result of the study the most influential member of family on family vacation decisions was specifically determined to be the mother Mother was found to be dominant in the decisions of the emergence of the need for vacation collection of vacation information the choice of destination and accommodation facilities and the determination of the pleasure of vacation Moreover she acted jointly with father in the decisions of the time of vacation the duration of vacation the determination of vacation activities and taking a vacation or not These results clearly indicated that destination and tourism establishments must focus on mothers in marketing activities especially promotion Keywords: Tourism marketing Market segmentation Family vacation

Kaynakça

  • Altunışık, R., Çoşkun, R., Bayraktaroğlu, S. ve Yıldırım, E. (2007). Sosyal bilimlerde araştırma yöntemleri (4.Baskı). İstanbul: Sakarya Kitabevi.
  • Belch, M. A. ve Willis, L. A. (2002). “Family decision at the turn of the century: Has the changing structure of household impacted the family decision making process?” Journal Of Consumer Behavior, 2(2), 111–124.
  • Bronner, F. ve De Hoog, R. (2008). “Agreement and disagreement in family vacation decision making.” Tourism Management, 29(5), 967-979.
  • Büyüköztürk, Ş. (2006). Sosyal bilimler için veri analizi el kitabı (6.Baskı). Ankara: Pegema Yayıncılık.
  • Darley, W. K. ve Lim, J. S. (1986). “Family decision making in leisuretime activities: An exploratory investigation of the impact of locus of control, child age influence factor and parental type on perceived child influence.” Advances in Consumer Research, 13, 370–374.
  • Davis, H. L., & Rigaux, B. P. (1974). “Perception of marital roles in decision processes.”
  • Journal of Consumer Research, 1(1), 51–62.
  • Dunne, M. (1999). “The role and ınfluence of children in family holiday decision making” İnternational Journal Of Advertising and Marketing, 1(3), 181-191.
  • Flurry, L. A. (2007). “Children influence in family decision making: Examining the impact of the changing American family.” Journal of Business Research, 60(4), 322-330.
  • Filiatrauit, P. ve Ritchie, J. R. B. (1980). “Joint purchasing decisions: A comparison of influence structure in family and couple decision-making units.” Journal of Consumer Research, 7(2), 131–140.
  • Fodness, D. (1992). “The impact of family life cycle on the vacation decision making Process.” Journal Of Travel Research, 31(2), 8–13.
  • Gram, M. (2007). “Children as co-decision makers in the family? The case of family holidays.” Young Consumers, 8(1), 19–28.
  • Green, R.T., Verhage, B. J. ve Cunningham, I. C. M. (1981). “Household purchasing decisions: how do American and Dutch consumers differ?” Comparative Marketing in Action, 15(1), 68-77.
  • Jenkins, R.L. (1978). “Family vacation decision making.” Journal Of Travel Research,16(4), 2–7.
  • Kalaycı, Ş. (2008). SPSS uygulamalı çok değişkenli istatistik teknikleri (3.Baskı). Ankara: Asil Yayın Dağıtım.
  • Kang, S. K., Hsu, C. H. C. ve Wolfe, K. (2003). “Family traveler segmentation by vacation decision-making patterns.” Journal of Hospitality&Tourism Research, 27(4), 448–469.
  • Koç, E. (2004). “The role of family members in the family holiday purchase decision- making process.” International Journal of Hospitality & Tourism Administration, 5(2), 85–102.
  • Kotler, P., Bowen J. T. ve Makens J. C. (2010). Marketing for hospitality and tourism (5.Baskı). New Jersey: Pearson Prentice Hall.
  • Lalwani, A. K. (2002). “Interpersonal orientation of spouses and household purchase decisions: The case of restaurants.” The Service Industries Journal, 2(1), 184- 200.
  • Litvin, S. W., Xu, G. ve Kang, S. K. (2004). “Spousal vacation-buying decision making revisited across time and place.” Journal Of Travel Research, 43(2), 193–198.
  • Marzella, D.A. (2000). New Perspectives On Family Travel. Travel Marketing Decisions, Winter 2000. İndirilme Tarihi: 20 Nisan 2010, www: Web: Http://Www.Atme.Org/Pubs/Archives/77_257_1095.Cfm
  • Mottiar. Z. ve Quinn, D. (2004). “Couple dynamics in household tourism decision making: 10(2), 149–160.
  • Moutinho, L. (2000). Strategic management in tourism. UK: CABI Publishing.
  • Myers, P. B. ve Moncrief L. W. (1978). “Differential leisure travel decision making between spouses.” Annauls of Tourism Research, 5(1), 157-65.
  • Nakip, M. (2003). Pazarlama araştırmaları teknikler ve (SPSS destekli) uygulamalar (2.baskı). Ankara: Seçkin Yayıncılık.
  • Rızaoğlu, B. (2004). Turizm pazarlaması (4.Baskı). Ankara: Detay Yayıncılık.
  • Sharp, H. ve Mott, P. (1956). “Consumer decisions in the metropolitan family.” Journal of Marketing, 21(2), 149–156.
  • Thornton, P. R., Shaw, G. ve Williams, A. M. (1997). “Tourist group holiday decision- making and behaviour: The influence of children.” Tourism Management, 18(5), 287-297.
  • Wang K. C. , Hsieh A. T. , Yeh Y. C. ve Tsai C. W. (2004). “Who is the decision- maker: Management, 25(2), 183–194.
  • Wang, S., Holloway B. B., Beatty S. E. ve Hill W. W. (2007). “Adolescent influence in family purchase decisions: An update and cross-national extension.” Journal of Business Research, 60(11), 1117–1124.
  • Antalya İl Kültür ve Turizm Müdürlüğü (2008). Kültür-Turizm İstatistikleri. http://www.antalyakulturturizm.gov.tr/belge/1-63048/kultur-turizm- istatistikleri.html
  • Family Travel Marketing Service. (2010). Family Travel Family Travel Market Facts. İndirilme http://www.familytravelmarketing.com. 20 Nisan 2010, www:web:
  • İzmir Ticaret Odası. (2009). Rusya Federasyonu Turizm Raporu, İndirilme Tarihi: 22 Nisan 2009, www:web: http://www.izto.org.tr/NR/rdonlyres/056D8F7C-B9A5-4113-B8EB- 4449CA437ACA/6676/04rusyafederasyonuturizmpazarraporubolum1.pdf English 23 Aralık 2008, www:web: http://www.tourismtrade.org.uk/Images/Family%20tourism_Tcm12- 16799.Pdf.
  • Family Tourism. İndirilme Tarihi:

Tatil Kararlarında Aile Üyelerinin Rolü : Antalya ilinde Tatil Yapan Aileler Üzerine Bir Araştırma

Yıl 2012, Cilt: 21 Sayı: 1, 117 - 134, 01.03.2012

Öz

Günümüzde tatil pazarının yaklaşık üçte birini aile tatil pazarı oluşturmakta ve giderek önemini artırmaktadır Bu nedenle bu pazar bölümünün tatil kararlarına ilişkin daha fazla ve daha net bilgiye ihtiyaç duyulmaktadır Aile tatil pazarı üzerinde yapılan bu araştırmanın amacı; çekirdek aile üyelerinin aile tatil kararlarında ne düzeyde etkili olduklarını ortaya çıkarmaktır Antalya’ya tatile gelen aileler üzerinde 2008 yılı Temmuz Ağustos aylarında kolayda örnekleme yöntemiyle bir araştırma yapılmıştır Havaalanında bekleyen ailelere yüz yüze uygulama sonunda 574 kullanılabilir anket sayısına ulaşılmıştır Araştırmanın sonunda aile tatil kararlarında en etkili aile üyesinin belirgin olarak anne olduğu tespit edilmiştir Anne; tatil ihtiyacının ortaya çıkması tatil bilgisinin toplanması destinasyon ve konaklama tesisinin seçimi ve tatil memnuniyetinin belirlenmesi kararlarında baskın bulunmuştur Bununla birlikte anne tatil zamanının tatil süresinin ve tatil aktivitelerinin belirlenmesi ile genel olarak tatile gidip gitmeme kararlarında ise baba ile ortak karar almaktadır Bu sonuç destinasyon ve turizm işletmelerinin başta tutundurma olmak üzere diğer pazarlama faaliyetlerini geliştirirken ağırlıklı olarak annelere odaklanmaları gerektiğini açıkça göstermektedir Anahtar Kelimeler: Turizm pazarlaması Pazar bölümleme Aile tatili The Role Of Family Members On Vacation Decisions: A Research On The Families Who Were On Holiday In Antalya

Kaynakça

  • Altunışık, R., Çoşkun, R., Bayraktaroğlu, S. ve Yıldırım, E. (2007). Sosyal bilimlerde araştırma yöntemleri (4.Baskı). İstanbul: Sakarya Kitabevi.
  • Belch, M. A. ve Willis, L. A. (2002). “Family decision at the turn of the century: Has the changing structure of household impacted the family decision making process?” Journal Of Consumer Behavior, 2(2), 111–124.
  • Bronner, F. ve De Hoog, R. (2008). “Agreement and disagreement in family vacation decision making.” Tourism Management, 29(5), 967-979.
  • Büyüköztürk, Ş. (2006). Sosyal bilimler için veri analizi el kitabı (6.Baskı). Ankara: Pegema Yayıncılık.
  • Darley, W. K. ve Lim, J. S. (1986). “Family decision making in leisuretime activities: An exploratory investigation of the impact of locus of control, child age influence factor and parental type on perceived child influence.” Advances in Consumer Research, 13, 370–374.
  • Davis, H. L., & Rigaux, B. P. (1974). “Perception of marital roles in decision processes.”
  • Journal of Consumer Research, 1(1), 51–62.
  • Dunne, M. (1999). “The role and ınfluence of children in family holiday decision making” İnternational Journal Of Advertising and Marketing, 1(3), 181-191.
  • Flurry, L. A. (2007). “Children influence in family decision making: Examining the impact of the changing American family.” Journal of Business Research, 60(4), 322-330.
  • Filiatrauit, P. ve Ritchie, J. R. B. (1980). “Joint purchasing decisions: A comparison of influence structure in family and couple decision-making units.” Journal of Consumer Research, 7(2), 131–140.
  • Fodness, D. (1992). “The impact of family life cycle on the vacation decision making Process.” Journal Of Travel Research, 31(2), 8–13.
  • Gram, M. (2007). “Children as co-decision makers in the family? The case of family holidays.” Young Consumers, 8(1), 19–28.
  • Green, R.T., Verhage, B. J. ve Cunningham, I. C. M. (1981). “Household purchasing decisions: how do American and Dutch consumers differ?” Comparative Marketing in Action, 15(1), 68-77.
  • Jenkins, R.L. (1978). “Family vacation decision making.” Journal Of Travel Research,16(4), 2–7.
  • Kalaycı, Ş. (2008). SPSS uygulamalı çok değişkenli istatistik teknikleri (3.Baskı). Ankara: Asil Yayın Dağıtım.
  • Kang, S. K., Hsu, C. H. C. ve Wolfe, K. (2003). “Family traveler segmentation by vacation decision-making patterns.” Journal of Hospitality&Tourism Research, 27(4), 448–469.
  • Koç, E. (2004). “The role of family members in the family holiday purchase decision- making process.” International Journal of Hospitality & Tourism Administration, 5(2), 85–102.
  • Kotler, P., Bowen J. T. ve Makens J. C. (2010). Marketing for hospitality and tourism (5.Baskı). New Jersey: Pearson Prentice Hall.
  • Lalwani, A. K. (2002). “Interpersonal orientation of spouses and household purchase decisions: The case of restaurants.” The Service Industries Journal, 2(1), 184- 200.
  • Litvin, S. W., Xu, G. ve Kang, S. K. (2004). “Spousal vacation-buying decision making revisited across time and place.” Journal Of Travel Research, 43(2), 193–198.
  • Marzella, D.A. (2000). New Perspectives On Family Travel. Travel Marketing Decisions, Winter 2000. İndirilme Tarihi: 20 Nisan 2010, www: Web: Http://Www.Atme.Org/Pubs/Archives/77_257_1095.Cfm
  • Mottiar. Z. ve Quinn, D. (2004). “Couple dynamics in household tourism decision making: 10(2), 149–160.
  • Moutinho, L. (2000). Strategic management in tourism. UK: CABI Publishing.
  • Myers, P. B. ve Moncrief L. W. (1978). “Differential leisure travel decision making between spouses.” Annauls of Tourism Research, 5(1), 157-65.
  • Nakip, M. (2003). Pazarlama araştırmaları teknikler ve (SPSS destekli) uygulamalar (2.baskı). Ankara: Seçkin Yayıncılık.
  • Rızaoğlu, B. (2004). Turizm pazarlaması (4.Baskı). Ankara: Detay Yayıncılık.
  • Sharp, H. ve Mott, P. (1956). “Consumer decisions in the metropolitan family.” Journal of Marketing, 21(2), 149–156.
  • Thornton, P. R., Shaw, G. ve Williams, A. M. (1997). “Tourist group holiday decision- making and behaviour: The influence of children.” Tourism Management, 18(5), 287-297.
  • Wang K. C. , Hsieh A. T. , Yeh Y. C. ve Tsai C. W. (2004). “Who is the decision- maker: Management, 25(2), 183–194.
  • Wang, S., Holloway B. B., Beatty S. E. ve Hill W. W. (2007). “Adolescent influence in family purchase decisions: An update and cross-national extension.” Journal of Business Research, 60(11), 1117–1124.
  • Antalya İl Kültür ve Turizm Müdürlüğü (2008). Kültür-Turizm İstatistikleri. http://www.antalyakulturturizm.gov.tr/belge/1-63048/kultur-turizm- istatistikleri.html
  • Family Travel Marketing Service. (2010). Family Travel Family Travel Market Facts. İndirilme http://www.familytravelmarketing.com. 20 Nisan 2010, www:web:
  • İzmir Ticaret Odası. (2009). Rusya Federasyonu Turizm Raporu, İndirilme Tarihi: 22 Nisan 2009, www:web: http://www.izto.org.tr/NR/rdonlyres/056D8F7C-B9A5-4113-B8EB- 4449CA437ACA/6676/04rusyafederasyonuturizmpazarraporubolum1.pdf English 23 Aralık 2008, www:web: http://www.tourismtrade.org.uk/Images/Family%20tourism_Tcm12- 16799.Pdf.
  • Family Tourism. İndirilme Tarihi:
Toplam 34 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Prof. Dr. Celil Çakıcı Bu kişi benim

Öğr. Gör. Vedat İyitoğlu Bu kişi benim

Yayımlanma Tarihi 1 Mart 2012
Gönderilme Tarihi 29 Aralık 2013
Yayımlandığı Sayı Yıl 2012 Cilt: 21 Sayı: 1

Kaynak Göster

APA Çakıcı, P. D. C., & İyitoğlu, Ö. G. V. (2012). Tatil Kararlarında Aile Üyelerinin Rolü : Antalya ilinde Tatil Yapan Aileler Üzerine Bir Araştırma. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 21(1), 117-134.