FILM TOURISM AND ITS IMPACT ON TOURISM DESTINATION IMAGE

Yıl 2022, Sayı: 8, 102 - 117, 30.06.2022

Yazeed Ahmed , Şafak Ünüvar

Öz

This study aims to clarify the depth of the relationship between tourism, and films. In addition to the significant role, that series and films play in revitalizing tourist destinations, increasing tourist demand, and providing tourism services that fulfill the wishes and expectations of the prospective tourist, based on the most important available previous studies. We concluded that films are an important source of information about the formation of the mental image of tourist destinations. The results also revealed some trends of studies, such as the impact of film tourism on tourist destinations as a stimulating marketing tool to increase tourism demand. There are gaps identified in previous studies such as film tourist experiences' impact on host communities. We recommend that future research focus on content rather than media for concept of cinema tourism. To benefit from the experiences and expertise of film tourism and to enhance the cultural construction of this important type of tourism.

Anahtar Kelimeler

Film Tourism, Film Destination, Film Tourism Through DMOs

Kaynakça

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