Yıl 2019, Cilt 11 , Sayı 2, Sayfalar 237 - 270 2019-12-16

AN APPLICATION FOR THE DEVELOPMENT OF DAILY YACHT TOURS’ SERVICE QUALITY
GÜNÜBİRLİK GEZİ TEKNECİLİĞİNİN HİZMET KALİTESİNİ GELİŞTİRMEYE DÖNÜK BİR UYGULAMA

Neslihan Paker [1] , Serim Paker [2] , Berna Doğan [3]


Daily yacht tours, more affordable marine tourism services which do not require accommodation on the yacht, make it possible to benefit from the bays that cannot be reached by land roads, and provide basic needs such as food and drink during the day. Such services have demand in Turkey, as well as many prominent yacht destinations. However, these services have not been adequately addressed in service quality literature, which has been widely discussed in many different areas. Furthermore, as a result of the development of marine tourism within a legal framework in Turkey, it has gained importance in recent years, the efforts to improve these services are limited especially in terms of service quality. The aim of this study is to define the service quality dimensions of daily yacht tours, to evaluate the existing service quality and to determine the areas to be developed. The sample of the study has been chosen by judgmental methods to be conducted through daily yacht tours operators and customers who received these services. The data have been collected through semi-structured in-depth interviews. Maxqda computer sofware has been used in the analysis of the data and reliability and validity of the results have been increased through coding by two authors. Furthermore, the subject has been discussed in depth through field observations of the authors. The results of the research are thought to contribute to the improvement of the quality of service to daily yacht tour service providers and policy makers and to the service quality literature on daily yacht tours.
Günübirlik gezi tekneciliği; teknede konaklama yapmayı gerektirmeyen, karayoluyla ulaşılamayan koylardan faydalanma imkânı sunan, gün içerisinde yeme-içme gibi temel ihtiyaçların teknede karşılandığı ve ekonomik olarak ulaşılması daha olanaklı bir deniz turizmi hizmetidir. Söz konusu hizmet, Türkiye’nin yanı sıra yat turizminin birçok gözde destinasyonunda talep görmektedir. Ancak, birçok farklı alanda yaygın bir şekilde tartışılmış olan hizmet kalitesi yazınına yeterince konu edinilmemiştir. Ayrıca, günübirlik gezi tekneciliğinin geliştirilmesine dönük çalışmalar, Türkiye’de deniz turizminin yasal bir çerçeve içerisinde gelişiminin ancak son yıllarda önem kazanmasının sonucu olarak oldukça sınırlıdır. Bu çalışma, günübirlik gezi tekneciliğinin hizmet kalitesi boyutlarının tanımlanması, mevcut hizmet kalitesinin değerlendirilmesi ve geliştirilecek alanlarının belirlenmesini hedeflemektedir. Araştırmanın örneklemi İzmir ili günübirlik tur tekneleri işletmecileri ve bu hizmeti almış müşteriler arasından yargısal yöntemlerle seçilmiştir. Yarı yapılandırılmış derinlemesine görüşmeler aracılığıyla veriler toplanmıştır. Verilerin analizinde Maxqda programı kullanılmış, iki yazar tarafından kodlama yapılmak suretiyle sonuçların güvenilirlik ve geçerliliği artırılmıştır. Ayrıca, yazarların saha gözlemleri sayesinde konu derinlemesine tartışılmıştır. Araştırma sonuçları günübirlik tur teknesi hizmet sağlayıcılarına ve kural koyucularına hizmet kalitesinin geliştirilmesi konusunda ve hizmet kalitesinin günübirlik gezi tekneciliğine dair yazınına katkılar sunmaktadır.
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Birincil Dil tr
Konular Fen
Bölüm Makaleler
Yazarlar

Yazar: Neslihan Paker (Sorumlu Yazar)
Kurum: İZMİR KAVRAM MESLEK YÜKSEKOKULU
Ülke: Turkey


Yazar: Serim Paker
Kurum: DOKUZ EYLÜL ÜNİVERSİTESİ, DENİZCİLİK FAKÜLTESİ
Ülke: Turkey


Yazar: Berna Doğan
Kurum: İzmir Turizm İl Müdürlüğü
Ülke: Turkey


Tarihler

Yayımlanma Tarihi : 16 Aralık 2019

Bibtex @araştırma makalesi { deudfd659816, journal = {Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi}, issn = {1309-4246}, eissn = {2458-9942}, address = {}, publisher = {Dokuz Eylül Üniversitesi}, year = {2019}, volume = {11}, pages = {237 - 270}, doi = {10.18613/deudfd.659816}, title = {GÜNÜBİRLİK GEZİ TEKNECİLİĞİNİN HİZMET KALİTESİNİ GELİŞTİRMEYE DÖNÜK BİR UYGULAMA}, key = {cite}, author = {Paker, Neslihan and Paker, Serim and Doğan, Berna} }
APA Paker, N , Paker, S , Doğan, B . (2019). GÜNÜBİRLİK GEZİ TEKNECİLİĞİNİN HİZMET KALİTESİNİ GELİŞTİRMEYE DÖNÜK BİR UYGULAMA. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi , 11 (2) , 237-270 . DOI: 10.18613/deudfd.659816
MLA Paker, N , Paker, S , Doğan, B . "GÜNÜBİRLİK GEZİ TEKNECİLİĞİNİN HİZMET KALİTESİNİ GELİŞTİRMEYE DÖNÜK BİR UYGULAMA". Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi 11 (2019 ): 237-270 <https://dergipark.org.tr/tr/pub/deudfd/issue/50659/659816>
Chicago Paker, N , Paker, S , Doğan, B . "GÜNÜBİRLİK GEZİ TEKNECİLİĞİNİN HİZMET KALİTESİNİ GELİŞTİRMEYE DÖNÜK BİR UYGULAMA". Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi 11 (2019 ): 237-270
RIS TY - JOUR T1 - GÜNÜBİRLİK GEZİ TEKNECİLİĞİNİN HİZMET KALİTESİNİ GELİŞTİRMEYE DÖNÜK BİR UYGULAMA AU - Neslihan Paker , Serim Paker , Berna Doğan Y1 - 2019 PY - 2019 N1 - doi: 10.18613/deudfd.659816 DO - 10.18613/deudfd.659816 T2 - Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi JF - Journal JO - JOR SP - 237 EP - 270 VL - 11 IS - 2 SN - 1309-4246-2458-9942 M3 - doi: 10.18613/deudfd.659816 UR - https://doi.org/10.18613/deudfd.659816 Y2 - 2019 ER -
EndNote %0 Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi GÜNÜBİRLİK GEZİ TEKNECİLİĞİNİN HİZMET KALİTESİNİ GELİŞTİRMEYE DÖNÜK BİR UYGULAMA %A Neslihan Paker , Serim Paker , Berna Doğan %T GÜNÜBİRLİK GEZİ TEKNECİLİĞİNİN HİZMET KALİTESİNİ GELİŞTİRMEYE DÖNÜK BİR UYGULAMA %D 2019 %J Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi %P 1309-4246-2458-9942 %V 11 %N 2 %R doi: 10.18613/deudfd.659816 %U 10.18613/deudfd.659816
ISNAD Paker, Neslihan , Paker, Serim , Doğan, Berna . "GÜNÜBİRLİK GEZİ TEKNECİLİĞİNİN HİZMET KALİTESİNİ GELİŞTİRMEYE DÖNÜK BİR UYGULAMA". Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi 11 / 2 (Aralık 2019): 237-270 . https://doi.org/10.18613/deudfd.659816
AMA Paker N , Paker S , Doğan B . GÜNÜBİRLİK GEZİ TEKNECİLİĞİNİN HİZMET KALİTESİNİ GELİŞTİRMEYE DÖNÜK BİR UYGULAMA. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi. 2019; 11(2): 237-270.
Vancouver Paker N , Paker S , Doğan B . GÜNÜBİRLİK GEZİ TEKNECİLİĞİNİN HİZMET KALİTESİNİ GELİŞTİRMEYE DÖNÜK BİR UYGULAMA. Dokuz Eylül Üniversitesi Denizcilik Fakültesi Dergisi. 2019; 11(2): 270-237.