DUYGU UYANDIRMA RİSK ALMA DAVRANIŞINI ETKİLER Mİ?

Yıl 2023, Cilt: 10 Sayı: 2, 229 - 245, 24.10.2023

İpek Ergönül Hürman Hilal Yorulmaz Sinem Karaman Nur Uzun Selin Ilgız Hazal Yalman Aybüke Küçükakdağ Çağdaş Güdücü Adile Öniz

Öz

Amaç: İlgili literatürde; duygunun davranış üzerindeki etkileri yaygın olarak araştırılmıştır. Bu araştırmanın temel amacı, farklı duyguların risk alma davranışı üzerindeki etkisini incelemektir.
Yöntem: Risk alma davranışı üç farklı koşulda incelenmiştir: mutluluk, korku ve nötr duygu. Katılımcılar, mutluluk, korku veya nötr duygu uyandıran fotoğrafları slaytlar şeklinde görüntüleyerek manipüle edilmiştir. Balon Analog Risk Görevi (BART), katılımcıların risk alma eğilimlerini ölçmek için kullanılmıştır.
Bulgular: Bu çalışmada duyguya bağlı olarak sarı ve turuncu balonlardan kazanılan paralarda istatistiksel olarak anlamlı fark bulunmuştur. Aynı anlamlı fark mavi ve toplam balon patlama, pompa veya parada görülmemiştir.
Sonuç: İlgili literatür doğrultusunda katılımcılar korku koşullarında daha fazla para toplama eğilimindedir. Ayrıca mutluluk ve korku koşullarında toplanan paranın nötr durumdan çok daha fazlası olması duyguların risk alma davranışı üzerindeki etkilerini ortaya koymaktadır.

Anahtar Kelimeler

Duygu Uyandırma, Risk Alma Davranışı, Karar Verme

Proje Numarası

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DOES EMOTION ELICITING INFLUENCE RISK TAKING BEHAVIOR?

Öz

commonly investigated. The main purpose of this research is to examine the influence of different emotions on risk-taking behaviour.
Methods: Risk-taking behaviour have been investigated in three different conditions: happiness, fear and neutral emotion. The participants were manipulated by viewing photos of inducing happiness, fear or neutral emotion in the form of slides. The Balloon Analogue Risk Task (BART) was used to measure the participants' risk-taking tendencies.
Results: In this study, a statistically significant difference found in money earned from yellow and orange balloons depending on emotion. There was no statistically significant difference in pumps, explosions, and money earned from blue and total balloons among emotions.
Conclusion: In line with the related literature, participants tend to collect more money in fear conditions. In addition, the fact that the money collected in happiness and fear conditions is more than neutral, reveals the effects of the emotions on risk-taking behavior.

Anahtar Kelimeler

Emotion Eliciting, Risk Taking, Decision Making

Destekleyen Kurum

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Proje Numarası

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Kaynakça

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