ÖRGÜTSEL ÖZDEŞLEŞMENİN ÇALIŞAN SAVUNUCULUĞUNA ETKİSİNİN ANALİZİ

Öz

Bilgi teknolojileri ve dijitalleşmenin gelişmesi örgütlerin rekabetini artırmıştır. Buna bağlı olarak da rekabette önemli bir faktör olan çalışan davranışları önem kazanmıştır. Bu bağlamda araştırma, Sosyal Kimlik Teorisine dayanan örgütsel özdeşleşmenin çalışan davranışlarından biri olan çalışan savunuculuğu davranışı arasındaki ilişkiyi belirlemeyi amaçlamıştır. Çalışmada örgütsel özdeşlemenin çalışan savunuculuğu ile ilişkisi analiz edilmiştir. Nicel araştırma yöntemlerinden biri olan ilişkisel tarama modeline göre yapılan araştırmanın verileri, kafe ve restoran gibi hizmet sektöründe çalışanlardan anket yöntemiyle elde edilmiştir. 296 katılımcıdan elde edilen veriler, SPPS paket programında analiz edilmiştir. Ölçeklerin geçerliliği ve güvenilirliği için DFA, AVE, CR ve HTMT değerleri analiz edilmiştir. Araştırmada öne sürülen hipotezleri test etme amacıyla da korelasyon ve regresyon analizleri yapılmıştır. Elde edilen bulgulara göre, örgütsel özdeşleme ile çalışan savunuculuğu arasında olumlu ve anlamlı bir ilişkinin varlığı tespit edilmiştir. Ayrıca örgütsel özdeşlemenin çalışan savunuculuğunu güçlü bir şekilde etkilediği görülmüştür. Bu sonuca göre, çalışanların özdeşleme düzeyi arttıkça savunucu davranışları sergileme olasılıkları daha yüksektir.

Anahtar Kelimeler

• Sosyal Kimlik Teorisi
• Örgütsel Özdeşleme
• Çalışan Savunuculuğu
• İnsan Kaynakları.

ANALYSIS OF THE EFFECT ON EMPLOYEE ADVOCACY OF ORGANIZATIONAL IDENTIFICATION

Öz

The development of information technologies and digitalization has increased the competition of organizations. Accordingly, employee behaviour, which is an important factor in competition, has gained importance. In this context, the research aimed to determine the relationship between organizational identification based on Social Identity Theory and employee advocacy behaviour, which is one of the employee behaviours. In the study, the relationship between organizational identification and employee advocacy was analysed. The data of the research, which was conducted according to the relational survey model, one of the quantitative research methods, was obtained by survey method from employees working in the service sector such as cafes and restaurants. Data obtained from 296 participants were analysed in the SPPS package program. CFA, AVE, CR and HTMT values were analysed for the validity and reliability of the scales. Correlation and regression analyses were conducted to test the hypotheses put forward in the research. According to the findings, it was determined that there was a positive and significant relationship between organizational identification and employee advocacy. Additionally, organizational identification has been shown to strongly influence employee advocacy. According to this result, as employees' level of identification increases, they are more likely to exhibit defensive behaviours.

Anahtar Kelimeler

• Social Identity Theory
• Organizational Identification
• Employee Advocacy
• Human Resources

Kaynakça

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