Araştırma Makalesi
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ÖRGÜTSEL ÖZDEŞLEŞMENİN ÇALIŞAN SAVUNUCULUĞUNA ETKİSİNİN ANALİZİ

Yıl 2024, Cilt: 26 Sayı: 1 , 372 - 394 , 15.03.2024

Muharrem Aksu

https://doi.org/10.16953/deusosbil.1379854
https://izlik.org/JA85AX48FU

Öz

Bilgi teknolojileri ve dijitalleşmenin gelişmesi örgütlerin rekabetini artırmıştır. Buna bağlı olarak da rekabette önemli bir faktör olan çalışan davranışları önem kazanmıştır. Bu bağlamda araştırma, Sosyal Kimlik Teorisine dayanan örgütsel özdeşleşmenin çalışan davranışlarından biri olan çalışan savunuculuğu davranışı arasındaki ilişkiyi belirlemeyi amaçlamıştır. Çalışmada örgütsel özdeşlemenin çalışan savunuculuğu ile ilişkisi analiz edilmiştir. Nicel araştırma yöntemlerinden biri olan ilişkisel tarama modeline göre yapılan araştırmanın verileri, kafe ve restoran gibi hizmet sektöründe çalışanlardan anket yöntemiyle elde edilmiştir. 296 katılımcıdan elde edilen veriler, SPPS paket programında analiz edilmiştir. Ölçeklerin geçerliliği ve güvenilirliği için DFA, AVE, CR ve HTMT değerleri analiz edilmiştir. Araştırmada öne sürülen hipotezleri test etme amacıyla da korelasyon ve regresyon analizleri yapılmıştır. Elde edilen bulgulara göre, örgütsel özdeşleme ile çalışan savunuculuğu arasında olumlu ve anlamlı bir ilişkinin varlığı tespit edilmiştir. Ayrıca örgütsel özdeşlemenin çalışan savunuculuğunu güçlü bir şekilde etkilediği görülmüştür. Bu sonuca göre, çalışanların özdeşleme düzeyi arttıkça savunucu davranışları sergileme olasılıkları daha yüksektir.

Anahtar Kelimeler

Sosyal Kimlik Teorisi Örgütsel Özdeşleme Çalışan Savunuculuğu İnsan Kaynakları.

Etik Beyan

Süleyman Demirel Üniversitesi Sosyal ve Beşerî Bilimler Araştırma ve Yayın Etiği Kurulunun 15.02.2022 tarihli ve 117/22 sayılı kararı ile etik kurul onayı alınmıştır.

Destekleyen Kurum

Yok

Teşekkür

YOK

Kaynakça

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  • Ahmad. N., Ullah. Z., AlDhaen, E., Han, H., Ariza-Montes, A. & Vega-Muñoz, A. (2022). Fostering advocacy behavior of employees: A corporate social responsibility perspective from the hospitality sector. Frontier Psychology, 13, 1-12. https://doi.org/10.3389/fpsyg.2022.865021.
  • Aksu, M. (2023). Çalışan savunuculuğu ölçeğinin Türkçe uyarlaması: Geçerlik ve güvenirlik çalışması. Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 14 (27), 1-30. https://doi.org/10.36543/kauiibfd.2023.001.
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  • Bauer, S. & Lim, D. (2019). Effect of communication practices on volunteer organization identification and retention. Sustainability, 11 (9), 2467-2484. https://doi.org/10.3390/su11092467.
  • Boroş, S. (2008). Organizational identification: Theoretical and empirical analyses of competing conceptualizations. Cognition, Brain, Behavior, 12 (1), 1-27.
  • Carmon, A. F., Miller, A. N., Raile, A. N. W. & Roers, M. M. (2010). Fusing family and firm: Employee perceptions of perceived homophily, organizational justice, organizational identification, and organizational commitment in family businesses. Journal of Family Business Strategy, 1 (4), 210-223. https://doi.org/ 10.1016/j.jfbs.2010.10.00.
  • Çavdar-Aksoy, N., Yazıcı, N. & Düzenci, A. (2023). Employees’ online brand advocacy behaviors as a response to justice and emotion. Journal of Product & Brand Management, 32 (6), 878-891. https://doi.org/10.1108/JPBM-11-2021-3742.
  • Cervellon, M. C. & Lirio, P. (2017). When employees’ don’t like their employers on social media. MIT Sloan Management Review, 58 (2), 62-71.
  • Choi, B. & Lee, S. (2022). The psychological mechanism of construction workers’ safety participation: The social identity theory perspective. Journal of Safety Research, 82, 194-206. https://doi.org/10.1016/j.jsr.2022.05.011.
  • Çokluk, Ö., Şekercioğlu, G. & Büyüköztürk, Ş. (2010). Sosyal bilimler için çok değişkenli istatistik SPSS ve LISREL uygulamaları. Ankara: Pegem akademi.
  • Creswell, J. W. (2014). Araştırma deseni, nitel, nicel ve karma yöntem yaklaşımları, (2. Baskı). (S. B. Demir, Çev.). Ankara: Eğiten Kitap.
  • Dabirian, A., Kietzmann, J. & Diba, H. (2017). A great place to work!? Understanding crowdsourced employer branding. Business Horizons, 60 (2), 197-205. https://doi.org/10.1016/j.bushor.2016.11.005.
  • Dutton, J. E., Dukerich, J. M. & Harquail, C. V. (1994). Organizational images and member identification. Administrative Science Quarterly, 39 (2), 239-263. https://doi.org/10.2307/2393235.
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  • Fullerton, G. (2011). Creating advocates: The roles of satisfaction, trust and commitment. Journal of Retailing and Consumer Services, 18 (1), 92-100. https://doi.org/10.1016/j.jretconser.2010.10.003.
  • Gold, A. H., Malhotra, A. & Segars, A. H. (2001). Knowledge management: An organizational capabilities perspective. Journal of Management Information Systems, 18 (1), 185-214. https://doi.org/10.1080/07421222.2001.11045669.
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ANALYSIS OF THE EFFECT ON EMPLOYEE ADVOCACY OF ORGANIZATIONAL IDENTIFICATION

Yıl 2024, Cilt: 26 Sayı: 1 , 372 - 394 , 15.03.2024

Muharrem Aksu

https://doi.org/10.16953/deusosbil.1379854
https://izlik.org/JA85AX48FU

Öz

The development of information technologies and digitalization has increased the competition of organizations. Accordingly, employee behaviour, which is an important factor in competition, has gained importance. In this context, the research aimed to determine the relationship between organizational identification based on Social Identity Theory and employee advocacy behaviour, which is one of the employee behaviours. In the study, the relationship between organizational identification and employee advocacy was analysed. The data of the research, which was conducted according to the relational survey model, one of the quantitative research methods, was obtained by survey method from employees working in the service sector such as cafes and restaurants. Data obtained from 296 participants were analysed in the SPPS package program. CFA, AVE, CR and HTMT values were analysed for the validity and reliability of the scales. Correlation and regression analyses were conducted to test the hypotheses put forward in the research. According to the findings, it was determined that there was a positive and significant relationship between organizational identification and employee advocacy. Additionally, organizational identification has been shown to strongly influence employee advocacy. According to this result, as employees' level of identification increases, they are more likely to exhibit defensive behaviours.

Anahtar Kelimeler

Social Identity Theory Organizational Identification Employee Advocacy Human Resources

Kaynakça

  • Ab-Hamid, M. R., Sami, W. & Sidek, M. H. M. (2017). Discriminant Validity Assessment: Use of Fornell & Larcker criterion versus HTMT Criterion. Journal of Physics: Conference Series, 890 (1), 012163. https://doi.org/10.1088/ 1742-6596/890/1/012163.
  • Ahmad. N., Ullah. Z., AlDhaen, E., Han, H., Ariza-Montes, A. & Vega-Muñoz, A. (2022). Fostering advocacy behavior of employees: A corporate social responsibility perspective from the hospitality sector. Frontier Psychology, 13, 1-12. https://doi.org/10.3389/fpsyg.2022.865021.
  • Aksu, M. (2023). Çalışan savunuculuğu ölçeğinin Türkçe uyarlaması: Geçerlik ve güvenirlik çalışması. Kafkas Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 14 (27), 1-30. https://doi.org/10.36543/kauiibfd.2023.001.
  • Ashforth, B. E. & Mael, F. (1989). Social identity theory and the organization. The Academy of Management Review, 14 (1), 20-39. https://doi.org/ 10.2307/258189.
  • Ashforth, B. E., Harrison, S. H. & Corley, K. G. (2008). Identification in organizations: An examination of four fundamental questions. Journal of Management, 34 (3), 325-374. https://doi.org/10.1177/0149206308316059.
  • Bauer, S. & Lim, D. (2019). Effect of communication practices on volunteer organization identification and retention. Sustainability, 11 (9), 2467-2484. https://doi.org/10.3390/su11092467.
  • Boroş, S. (2008). Organizational identification: Theoretical and empirical analyses of competing conceptualizations. Cognition, Brain, Behavior, 12 (1), 1-27.
  • Carmon, A. F., Miller, A. N., Raile, A. N. W. & Roers, M. M. (2010). Fusing family and firm: Employee perceptions of perceived homophily, organizational justice, organizational identification, and organizational commitment in family businesses. Journal of Family Business Strategy, 1 (4), 210-223. https://doi.org/ 10.1016/j.jfbs.2010.10.00.
  • Çavdar-Aksoy, N., Yazıcı, N. & Düzenci, A. (2023). Employees’ online brand advocacy behaviors as a response to justice and emotion. Journal of Product & Brand Management, 32 (6), 878-891. https://doi.org/10.1108/JPBM-11-2021-3742.
  • Cervellon, M. C. & Lirio, P. (2017). When employees’ don’t like their employers on social media. MIT Sloan Management Review, 58 (2), 62-71.
  • Choi, B. & Lee, S. (2022). The psychological mechanism of construction workers’ safety participation: The social identity theory perspective. Journal of Safety Research, 82, 194-206. https://doi.org/10.1016/j.jsr.2022.05.011.
  • Çokluk, Ö., Şekercioğlu, G. & Büyüköztürk, Ş. (2010). Sosyal bilimler için çok değişkenli istatistik SPSS ve LISREL uygulamaları. Ankara: Pegem akademi.
  • Creswell, J. W. (2014). Araştırma deseni, nitel, nicel ve karma yöntem yaklaşımları, (2. Baskı). (S. B. Demir, Çev.). Ankara: Eğiten Kitap.
  • Dabirian, A., Kietzmann, J. & Diba, H. (2017). A great place to work!? Understanding crowdsourced employer branding. Business Horizons, 60 (2), 197-205. https://doi.org/10.1016/j.bushor.2016.11.005.
  • Dutton, J. E., Dukerich, J. M. & Harquail, C. V. (1994). Organizational images and member identification. Administrative Science Quarterly, 39 (2), 239-263. https://doi.org/10.2307/2393235.
  • Fornell, C. & Larcker, D. F. (1981). Evaluating structural equation models with unobservable variables and measurement error. Journal of Marketing Research, 18 (1), 39-50. https://doi.org/10.2307/3151312.
  • Fullerton, G. (2011). Creating advocates: The roles of satisfaction, trust and commitment. Journal of Retailing and Consumer Services, 18 (1), 92-100. https://doi.org/10.1016/j.jretconser.2010.10.003.
  • Gold, A. H., Malhotra, A. & Segars, A. H. (2001). Knowledge management: An organizational capabilities perspective. Journal of Management Information Systems, 18 (1), 185-214. https://doi.org/10.1080/07421222.2001.11045669.
  • Hair, J. F., Black, W. C., Babin, B. J. & Anderson, R. E. (2010). Multivariate data analysis (Seventh Edition). New Jersey: Prentice Hall.
  • Hair, J. F., Hult, G. T. M., Ringle, C. & Sarstedt, M. (2014). A primer on partial least squares structural equation modeling (PLS-SEM). Los Angeles: SAGE Publications, Inc.
  • Haslam, S. A., Postmes, T. & Ellemers, N. (2003). More than a metaphor: Organizational identity makes organizational life possible. British Journal of Management, 14, 357-369. https://doi.org/10.1111/j.1467-8551.2003.00384.x.
  • Karasar, N. (2012). Bilimsel araştırma yöntemi. Ankara: Nobel Yayınları.
  • Kim, J. N. & Rhee, Y. (2011). Strategic thinking about employee communication behavior (ECB) in public relations: Testing the Models of Megaphoning and Scouting Effects in Korea. Journal of Public Relations Research, 23 (3), 243-268. https://doi.org/10.1080/1062726X.2011.582204.
  • Kline, R. B. (2011) Principles and Practice of Structural Equation Modeling (Third Edition). New York: The Guilford Press.
  • Krishna, A. & Kim, S. (2015). Confessions of an angry employee: the dark side of de-identified ‘confessions’ on Facebook. Public Relations Review, 41 (3), 404-410. https://doi.org/ 10.1016/j.pubrev.2015.03.001.
  • Lee, E. S., Park, T. Y. & Koo, B. (2015). Identifying organizational identification as a basis for attitudes and behaviors: A meta-analytic review. Psychological Bulletin, 141 (5), 1049-1080. https://doi.org/10.1037/bul0000012.
  • Lee, Y. & Dong, E. (2023). How transparent internal communication from CEO, supervisors, and peers leads to employee advocacy. Management Communication Quarterly, 37 (4), 878-912. https://doi.org/10.1177/089331892 31153869.
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  • Riketta, M. (2005). Organizational identification: A meta-analysis. Journal of Vocational Behavior, 66 (2), 358–384. https://doi.org/10.1016/j.jvb.2004.05.005.
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  • Thelen, P. D. & Formanchuk, A. (2022). Culture and internal communication in Chile: Linking ethical organizational culture, transparent communication, and employee advocacy. Public Relations Review, 48, 1-12. https://doi.org/10.1016/ j.pubrev.2021.102137.
  • Thelen, P. D. & Yue, C. A. (2021). Servant leadership and employee advocacy: The mediating role of psychological empowerment and perceived relationship investment. International Journal of Communication, 15, 3802-3826.
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  • Yue, C. A. (2021a). Navigating change in the era of COVID-19: The role of top leaders’ charismatic rhetoric and employees’ organizational identification. Public Relations Review, 47 (5), 1-12. https://doi.org/10.1016/j.pubrev.2021.102118.
  • Yue, C. A., Men, L. R. & Ferguson, M.A. (2020). Examining the effects of internal communication and emotional culture on employees’ organizational identification. International Journal of Business Communication, 58 (2), 169-195. https://doi.org/10.1177/2329488420914066.
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  • Zhu, W., Riggio, R., Avolio, B. J. & Sosik, J. J. (2012). The effect of leadership on follower moral identity: Does transformational/transactional style make a difference?. Journal of Leadership and Organizational Studies, 18 (2), 150-163. https://doi.org/10.1177/1548051810396714.
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Toplam 71 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Konular İnsan Kaynakları ve Endüstriyel İlişkiler (Diğer)
Bölüm Araştırma Makalesi
Yazarlar

Muharrem Aksu 0000-0001-5164-2458

Gönderilme Tarihi 23 Ekim 2023
Kabul Tarihi 8 Ocak 2024
Yayımlanma Tarihi 15 Mart 2024
DOI https://doi.org/10.16953/deusosbil.1379854
IZ https://izlik.org/JA85AX48FU
Yayımlandığı Sayı Yıl 2024 Cilt: 26 Sayı: 1

Kaynak Göster

APA Aksu, M. (2024). ÖRGÜTSEL ÖZDEŞLEŞMENİN ÇALIŞAN SAVUNUCULUĞUNA ETKİSİNİN ANALİZİ. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 26(1), 372-394. https://doi.org/10.16953/deusosbil.1379854

Cited By

İŞ TATMİNİNİN ÇALIŞAN SAVUNUCULUĞU ÜZERİNDEKİ ETKİSİNDE İŞ YERİ MUTLULUĞUNUN ARACI ETKİSİNİN ANALİZİ
Uluslararası İktisadi ve İdari İncelemeler Dergisi
https://doi.org/10.18092/ulikidince.1455175
İş Yeri Mutluluğunun Çalışan Savunuculuğu Üzerindeki Etkisi: Banka Çalışanları Üzerine Bir Araştırma
İşletme
https://doi.org/10.57116/isletme.1639967

Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Aile Yılı Özel Sayısı Çağrısı
Sayı Editörü
Prof. Dr. NEBİYE KONUK KANDEMİR

Sevgili Araştırmacılar ve Değerli Yazarlar,
Aile, toplumun temel yapı taşıdır ve bireylerin gelişimi ile sosyal yaşamın şekillenmesinde kritik bir rol oynamaktadır. Aile yapıları ve dinamikleri, tarihsel, kültürel ve toplumsal faktörlerle şekillenirken, bu faktörlerin aile içerisinde yaşanan sorunları, ilişkileri ve güç dengelerini nasıl etkilediği büyük bir önem taşımaktadır. 2025 yılı "Aile Yılı" olarak ilan edilmesi, aile olgusunun daha geniş bir perspektiften ele alınmasını ve bu konudaki farkındalığın artırılmasını hedeflemektedir.
Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, "Cilt: 28 Sayı: Özel Sayı" olarak 2026 yılında yayımlanacak olan Aile Yılı Özel Sayısı'na yönelik makale çağrısında bulunmaktadır. Bu özel sayı, aile yapılarını, rollerini ve dinamiklerini inceleyen çalışmalara ev sahipliği yapmayı hedeflemektedir.
Aile ile ilgili çalışmalara olan ihtiyaç, yalnızca bireysel düzeyde değil, toplumsal düzeyde de açıktır. Son yıllarda, aile içi ilişkilerin sağlıklı bir şekilde sürdürülmesi, toplumsal cinsiyet eşitliği, kadın hakları, çocuk sağlığı ve eğitim gibi konular ön plana çıkmış, bu konularda yapılacak bilimsel araştırmaların önemi artmıştır. Aile Yılı Özel Sayısı'nın hazırlanması, bu kritik meselelerin sistematik bir biçimde incelenmesine ve topluma duyurulmasına olanak sağlayacaktır.
Bu özel sayı, aile dinamiklerini, ilişkilerini ve sorunlarını derinlemesine inceleyen, özgün ve yenilikçi çalışmaları bir araya getirerek, alanında önemli bir kaynak oluşturmayı hedeflemektedir. Ayrıca, uzmanların görüşleri ve çeşitli disiplinlerden gelen katkılar sayesinde, aile kavramına dair güncel bakış açıları sunulacak, toplumsal fayda sağlanacaktır.
Aşağıda, özel sayıda kabul edilebilecek (ama bunlarla sınırlı olmayan) güncellenmiş konular listesi yer almaktadır:

• Aile Yapıları ve Değişimi
• Geleneksel ve Modern Aile Rolleri
• Aile İçi İletişim ve İlişkiler
• Ailedeki Psiko-Sosyal Dinamikler
• Aile İlişkilerinde Kültürel Farklılıklar
• Evlilik ve Boşanma Dinamikleri
• Aile ve Çocuk Gelişimi
• Ebeveynlik Stilleri ve Çocuk Üzerindeki Etkileri
• Aile Ekonomisi ve Sosyal Politika
• Aileyi Etkileyen Toplumsal Değişimler
• Aile ve Eğitim İlişkisi
• Ailede Şiddet ve Koruma Mekanizmaları
• Aile İçi Sağlık ve Refah
• Kadınların Aile İçindeki Rolü ve Değişen Dinamikleri
• Kadın Hakları ve Aile İlişkileri
• Kadının Aile Üyeleriyle İlişkileri ve Güç Dinamikleri
• Ailede Cinsiyet Eşitliği
İki bağımsız anonim hakem tarafından değerlendirmeden geçecek makaleler, kabul edilmesi halinde, Aralık 2026'da yayımlanacak özel sayımızda yer alacaktır. Gelecek sayıların dolmuş olması ve süreçte makale yoğunluğunun bulunması nedeniyle dergimiz, özel sayı dışında makale kabulüne kapalıdır. Özel sayı dışında dergimize gönderilen makaleler iade edilecektir.
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