EKOGİRİŞİMCİLİK TİPOLOJİSİ OLUŞTURMAYA YÖNELİK KEŞİFSEL BİR İNCELEME

Öz

Günümüzde ekolojik (doğal) kaynakların, beşeri ihtiyaçlar için kontrolsüzce tüketilmesi çevresel yıkımları da beraberinde getirmiştir. Yeşil ekonomi, çevresel yıkımlardan doğan maliyetleri göz önünde bulunduracak yeni bir modeli önerisi olarak sunulmuştur. Bu noktada ekogirişimler ise, yeşil ekonomiye doğru dönüşümün kilit aktörü olarak görülmektedirler. Ekogirişimcilik kavramı ilk kez 1990’lı yıllarda ortaya çıkarak, araştırmacılara, işletmelerin ekonomik ve çevresel hedeflerini aynı anda değerlendirme imkanı doğmuştur. Ancak 2000'li yıllara gelindiğinde, ilgili yazın oldukça karmaşık hale gelmeye başlamıştır. Çünkü girişimcilik üzerine çalışan araştırmacılar, ilgilerini daha çok ekogirişimcilik tanımı geliştirmeye ve ekogirişimciliği motive edici faktörleri keşfetmeye yöneltmişlerdir. Bu noktada karmaşıklığı azaltmak amacıyla, ekogirişimcilik tipoloji çalışmalarına ihtiyaç duyulmaya başlanmıştır. Ekogirişimcilik tipoloji çalışmalarının birçoğu, teorik ve kavramsal açıdan faydalı olmalarına rağmen, görgül kanıttan yoksun ve statiktir. Bu duruma bağlı olarak, araştırma, işletmelerin ekolojik (doğal) çevreye ilişkin amaçlarının önceliği ile izledikleri stratejilerine bağlı olarak bir ekogirişimcilik tipolojisi geliştirmeyi amaçlamaktadır. Bu amaç doğrultusunda, İzmir ilinde faaliyet gösteren yeşil yıldız sertifika sahibi 10 otel işletmesiyle yarı yapılandırılmış derinlemesine görüşme yürütülmüştür. Elde edilen bulgular ışığında, 10 ekogirişim, geliştirilen tipoloji üzerinde konumlandırılmıştır.

Anahtar Kelimeler

• Ekogirişimcilik
• Ekogirişimcilik Tipolojisi
• Eko-Girişimcilik

AN EXPLORATIVE STUDY TOWARDS CREATING AN ECOPRENEURSHIP TYPOLOGY

Öz

Today, the uncontrolled consumption of ecological (natural) resources for human needs has brought environmental destructions. Green economy has been presented as a new model proposal that will take into account the costs arising from environmental destruction. At this point, ecopreneurs are seen as the key actors of the transformation towards a green economy. The concept of ecopreneurship first emerged in the 1990s, giving researchers the opportunity to evaluate the economic and environmental goals of businesses simultaneously. However, by the 2000s, the relevant literature began to become quite complex. Because researchers studying on entrepreneurship have focused their attention on developing a definition and exploring the motivating factors of ecopreneurship. At this point, ecopreneurship typology studies have begun to be needed in order to reduce complexity. Although many ecopreneurship typology studies are theoretically and conceptually valuable, they often lack empirical evidence and exhibit a static nature. Due to this situation, this study aims to develop an ecopreneurship typology depending on the priority of the ecological (natural) environmental objectives of the enterprises and the strategies they follow. In line with the purpose of the study, semi-structured in-depth interviews were conducted with 10 green star certified hotels operating in Izmir. In the light of the findings, 10 ecoenterprises are positioned on the developed typology.

Anahtar Kelimeler

• Ecopreneurship
• Eco-Entrepreneurship
• Ecopreneurship Typology

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