BANKA YÖNETİCİLERİNDE DİJİTAL LİDERLİK, YENİLİKÇİ DAVRANIŞ VE DUYGUSAL ZEKA İLİŞKİSİ

Öz

Bu çalışmanın amacı, bankalarda yönetici olarak çalışan kişilerin dijital liderlik becerileri, yenilikçi davranış biçimleri, duygusal zeka düzeyleri arasındaki ilişkinin bilimsel metodoloji çerçevesinde analiz edilmesi ve elde edilen bulguların hem akademik literatüre hem de sektörel uygulamalara anlamlı katkılar sağlamasıdır. Araştırma ilişkisel tarama modeline göre tasarlanmış ve İstanbul'daki kamu ve özel banka yöneticilerinden oluşan 205 kişilik bir araştırma grubu üzerinde gerçekleştirilmiştir. Veri toplama araçları olarak Dijital Liderlik Ölçeği, Yenilikçi Davranış Ölçeği ve Duygusal Zeka Ölçeği kullanılmıştır. Veriler SPSS ve Lisrel programları kullanılarak analiz edilmiştir. Değişkenler arasındaki ilişkilerin incelenmesinde Pearson korelasyon analizi yapılmıştır. Dijital liderliğin yenilikçi davranış üzerindeki etkisinde duygusal zekanın aracı rolünü belirlemek amacıyla bootstrap yöntemine dayalı regresyon analizi gerçekleştirilmiştir. Yapılan analizler sonucunda dijital liderliğin yenilikçi davranış üzerinde dolaylı etkisinin anlamlı olduğu ve duygusal zekanın, dijital liderlik ile yenilikçi davranış arasındaki ilişkiye aracılık ettiği tespit edilmiştir. Ulaşılan bulgular neticesinde, bankacılık sektöründe dijital dönüşümün başarıyla gerçekleştirilebilmesi için yöneticilerin dijital liderlik ve duygusal zeka yeteneklerinin birlikte ele alınması, yenilikçi davranışların artırılmasında daha etkili sonuçlar ortaya çıkarabileceği düşünülmektedir.

Anahtar Kelimeler

• Banka Yöneticileri
• Dijital Liderlik
• Yenilikçi Davranış
• Duygusal Zeka

THE RELATIONSHIP BETWEEN DIGITAL LEADERSHIP, INNOVATIVE BEHAVIOR AND EMOTIONAL INTELLIGENCE IN BANK MANAGERS

Öz

The purpose of this study is to analyze the correlation between digital leadership skills, innovative behavioral styles and emotional intelligence levels of bank managers within the framework of scientific methodology and to provide meaningful contributions to both academic literature and industry practice. The research was designed according to the relational survey model and was conducted on a research group of 205 people consisting of public and private bank managers in Istanbul. Digital Leadership Scale, Innovative Behavior Scale and Emotional Intelligence Scale were used as data collection tools. The data were analyzed using SPSS and Lisrel programs. Pearson correlation analysis was used to examine the relationships between variables. Regression analysis based on the bootstrap method was used to determine the mediating role of emotional intelligence in the effect of digital leadership on innovative behavior. As a result of the analysis, it was determined that the indirect effect of digital leadership on innovative behavior is significant and emotional intelligence mediates the relationship between digital leadership and innovative behavior. As a result of the findings, it is believed that in order to successfully implement digital transformation in the banking sector, managers' digital leadership and emotional intelligence skills should be treated together, and more effective results can be achieved in increasing innovative behavior.

Anahtar Kelimeler

• Bank Managers
• Digital Leadership
• Innovative Behavior
• Emotional Intelligence

Kaynakça

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