Araştırma Makalesi
BibTex RIS Kaynak Göster

AN EXPLORATORY STUDY ON TURKISH CONSUMERS’ ATTITUDE AND PURCHASE INTENTION TOWARDS GREEN PRODUCTS

Yıl 2021, Cilt: 23 Sayı: 1 , 249 - 270 , 31.03.2021

Fulya Midilli , Aslı Kuşçu

https://doi.org/10.16953/deusosbil.689530
https://izlik.org/JA75NS64TH

Öz

Green marketing has become a fast-developing research field in recent years, even though the term “green product” is still new for consumers in developing and socially-constructed economies like Turkey. The aim of this study is to examine the effect of collective self-esteem and social influence on the green product purchase intention of Turkish consumers while delineating other factors that may play a role within this relationship. According to the results of the study which were gathered from 370 consumers, the effects of collective self-esteem, social influence and attitudes towards green products significantly influence green product purchase intention. It can be seen from the results that collective self-esteem and social influence positively affect consumers’ green product purchase intention and the relationship between collective self-esteem and social influence on green product purchase intention is partially mediated by attitude toward green products. In addition, generational cohort differences play a significant role. While the impact of social influence on green product purchase intention is stronger for Gen X’ers, there was no generational difference on influence of collective self-esteem on purchase intention. Findings and implications are discussed.

Anahtar Kelimeler

Green marketing purchase intention green marketing attitudes towards green products Collective Self Esteem Social Influence

Kaynakça

  • Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
  • Arli, D., Tan, L. P., Tjiptono, F., & Yang, L. (2018). Exploring consumers’ purchase intention towards green products in an emerging market: The role of consumers’ perceived readiness. International journal of consumer studies, 42(4), 389-401.
  • Balderjahn, I. (1988). Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns. Journal of business Research, 17(1), 51-56.
  • Bang, H. K., Ellinger, A. E., Hadjimarcou, J., &Traichal, P. A. (2000). Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory. Psychology & Marketing, 17(6), 449-468.
  • Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173.
  • Bhattacharya, S. (2011). Consumer attitude towards green marketing in India. IUP Journal of Marketing Management, 10(4).
  • Bruner, G. C., Hensel, P. J., & James, K. E. (2001). Marketing scales handbook. Chicago: American Marketing Association.
  • Carman, J. M. (1978). “Values and Consumption Patterns: a Closed Loop", in NA - Advances in Consumer Research Volume 05, eds. Kent Hunt, Ann Abor, MI : Association for Consumer Research, Pages: 403-407.
  • Cervellon, M. C., & Wernerfelt, A. S. (2012). Knowledge sharing among green fashion communities online: Lessons for the sustainable supply chain. Journal of fashion marketing and management: An international journal, 16(2), 176-192.
  • Chan, R. Y. (2001). Determinants of Chinese consumers' green purchase behavior. Psychology & marketing, 18(4), 389-413.
  • Cheah, I., & Phau, I. (2011). Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation. Marketing Intelligence & Planning, 29(5), 452-472.
  • Chen, S. C., & Hung, C. W. (2016). Elucidating the factors influencing the acceptance of green products: An extension of theory of planned behavior. Technological Forecasting and Social Change, 112, 155-163.
  • Coddington, W. (1993). Environmental marketing: positive strategies for reaching the green consumer. McGraw-Hill Companies.
  • Crocker, J., & Luhtanen, R. (1990). Collective self-esteem and ingroup bias. Journal of personality and social psychology, 58(1), 60.
  • D'Souza, C., Taghian, M., & Khosla, R. (2007). Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention. Journal of Targeting, Measurement and Analysis for Marketing, 15(2), 69-78.
  • Dagher, G., & Itani, O. (2012). The influence of environmental attitude, environmental concern and social influence on green purchasing behavior. Review of Business Research, 12(2), 104-111.
  • do Paço, A., Alves, H., Shiel, C., & Filho, W. L. (2013). Development of a green consumer behaviour model. International Journal of Consumer Studies, 37(4), 414-421.
  • Dutta, K., Umashankar, V., Choi, G., & Parsa, H. G. (2008). A comparative study of consumers' green practice orientation in India and the United States: A study from the restaurant industry. Journal of Foodservice Business Research, 11(3), 269-285.
  • Ercis, A., Kurnuç, M., & Türk, B. (2016). Kolektivist Kültür, Yeşil Tutum Ve Davranişin Yeşil Ürünlere Daha Fazla Ödeme İsteği Üzerindeki Etkisi. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 160-178.
  • Fauzi, N. F. S. N., & Hashim, R. A. (2015). Generation X and purchase intention toward green cosmetic and skin care products. OUM International Journal of Business and Management, 1(2), 79-91.
  • Fraj, E., Martínez, E., &Matute, J. (2011). Green marketing strategy and the firm's performance: the moderating role of environmental culture. Journal of Strategic Marketing, 19(4), 339-355.
  • Göksu, N., Koska, A., & Erdem, M. B. (2017). X ve Y Kuşaklarının Çevre Dostu Ürünleri Kullanım Eğilimleri. Siyaset, Ekonomi ve Yönetim Araştırmaları Dergisi, 5(3), 109-122.
  • Gülnur, E. T. İ., Anıl, N. K., & Kılıç, B. (2016). Tüketicilerin Organik Gıda Satın Alma Tercihlerini Etkileyen Faktörler. Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 5(2), 93-108.
  • Hjelmar, U. (2011). Consumers’ purchase of organic food products. A matter of convenience and reflexive practices. Appetite, 56(2), 336-344.
  • Hofstede, G. (1980). Culture and organizations. International Studies of Management & Organization, 10(4), 15-41.
  • Hsu, C. L., Chang, C. Y., & Yansritakul, C. (2017). Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity. Journal of Retailing and Consumer Services, 34, 145-152.
  • Irland, L. C. (1993). Wood producers face green marketing era: Environmentally Sound Products. Wood Technology, 120(2), 34-36.
  • Jaiswal, D., & Kant, R. (2018). Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers. Journal of Retailing and Consumer Services, 41, 60-69.
  • Jansson, J., Marell, A., & Nordlund, A. (2010). Green consumer behavior: determinants of curtailment and eco-innovation adoption. Journal of consumer marketing, 27(4), 358-370.
  • Kalafatis, S. P., Pollard, M., East, R., &Tsogas, M. H. (1999). Green marketing and Ajzen’s theory of planned behaviour: a cross-market examination. Journal of consumer marketing, 16(5), 441-460.
  • Kaufmann, H. R., Panni, M. F. A. K., &Orphanidou, Y. (2012). Factors affecting consumers' green purchasing behavior: An integrated conceptual framework. Amfiteatru Economic Journal, 14(31), 50-69.
  • Kilbourne, W., & Pickett, G. (2008). How materialism affects environmental beliefs, concern, and environmentally responsible behavior. Journal of Business Research, 61(9), 885-893.
  • Kim, Y., & Choi, S. M. (2005). Antecedents of Green Purchase Behavior: an Examination of Collectivism, Environmental Concern, and Pce", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 592-599.
  • Kuscu, A. (2019). Green Marketing and Branding: Combining Micro and Macro Perspectives to Achieve a Circular Economy. In The Circular Economy and Its Implications on Sustainability and the Green Supply Chain (pp. 213-229). IGI Global.
  • Laroche, M., Bergeron, J., &Barbaro-Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of consumer marketing, 18(6), 503-520.
  • Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing intelligence & planning, 26(6), 573-586.
  • Leonidou, L. C., Leonidou, C. N., Palihawadana, D., &Hultman, M. (2011). Evaluating the green advertising practices of international firms: a trend analysis. International Marketing Review, 28(1), 6-33.
  • Levin, G. (1990). Consumers turning green: JWT survey. Advertising Age, 61(47), 61-74.
  • Ling-Yee, L. (1997). Effect of collectivist orientation and ecological attitude on actual environmental commitment: The moderating role of consumer demographics and product involvement. Journal of international consumer marketing, 9(4), 31-53.
  • Liobikienė, G., Mandravickaitė, J., & Bernatonienė, J. (2016). Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study. Ecological Economics, 125, 38-46.
  • Lissitsa, S., & Kol, O. (2016). Generation X vs. Generation Y–A decade of online shopping. Journal of Retailing and Consumer Services, 31, 304-312.
  • Lüleci, S. (2012). İzmir'de organik gıdalara ilişkin tüketici davranışlarını belirlemeye yönelik bir araştırma (Doctoral dissertation, DEÜ Sosyal Bilimleri Enstitüsü).
  • Mark, N., & Law, M. (2015). Encouraging green purchase behaviours of Hong Kong consumers. Asian Journal of Business Research ISSN, 5(2), 2015.
  • McCarty, J. A., & Shrum, L. J. (1994). The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior. Journal of Business Research, 30(1), 53-62.
  • McCarty, J. A., & Shrum, L. J. (2001). The influence of individualism, collectivism, and locus of control on environmental beliefs and behavior. Journal of Public Policy & Marketing, 20(1), 93-104.
  • Moser, A. K. (2015). Thinking green, buying green? Drivers of pro-environmental purchasing behavior. Journal of consumer marketing, 32(3), 167-175.
  • Mostafa, M. M. (2007). Gender differences in Egyptian consumers’ green purchase behaviour: the effects of environmental knowledge, concern and attitude. International Journal of Consumer Studies, 31(3), 220-229.
  • Mostafa, M. M. (2007). A hierarchical analysis of the green consciousness of the Egyptian consumer. Psychology & Marketing, 24(5), 445-473.
  • Park, S. Y., & Sohn, S. H. (2012). Exploring the normative influences of social norms on individual environmental behavior. Journal of Global Scholars of Marketing Science, 22(2), 183-194.
  • Parment, A. (2013). Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing. Journal of retailing and consumer services, 20(2), 189-199.
  • Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of retailing and consumer services, 29, 123-134.
  • Peattie, K. (2001). Golden goose or wild goose? The hunt for the green consumer. Business Strategy and the Environment, 10(4), 187-199.
  • Peattie, K. (2010). Green consumption: behavior and norms. Annual review of environment and resources, 35, 195-228.
  • Phan, T. T. H., Cao, T. K., & Nguyen, H. V. (2017). Green purchase behavior: mitigating barriers in developing countries. Strategic Direction, 33(8), 4-6.
  • Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: a critical review of the literature and recommended remedies. Journal of applied psychology, 88(5), 879-903.
  • Polonsky, M. J., & Rosenberger III, P. J. (2001). Reevaluating green marketing: A strategic approach. Business horizons, 44(5), 21-30.
  • Ritter, Á. M., Borchardt, M., Vaccaro, G. L., Pereira, G. M., & Almeida, F. (2015). Motivations for promoting the consumption of green products in an emerging country: exploring attitudes of Brazilian consumers. Journal of Cleaner Production, 106, 507-520.
  • Rundmo, T. (1999). Perceived risk, health and consumer behaviour. Journal of Risk Research, 2(3), 187-200.
  • Sadachar, A., Khare, A., & Manchiraju, S. (2016). The role of consumer susceptibility to interpersonal influence in predicting green apparel consumption behavior of American youth. Atlantic Marketing Journal, 5(1), 1
  • Schwepker Jr, C. H., & Cornwell, T. B. (1991). An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products. Journal of Public Policy & Marketing, 77-101.
  • Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.
  • Shrum, L. J., Lowrey, T. M., & McCarty, J. A. (1994). Recycling as a marketing problem: A framework for strategy development. Psychology & Marketing, 11(4), 393-416.
  • Thøgersen, J., & Crompton, T. (2009). Simple and painless? The limitations of spillover in environmental campaigning. Journal of Consumer Policy, 32(2), 141-163.
  • Tsen, C. H., Phang, G., Hasan, H., & Buncha, M. R. (2006). Going Green: A Study Of Consumers' Willingness To Pay For Green Products in Kota Kinabalu. International Journal of Business and Society, 7(2), 40.
  • Wu, S. I., & Chen, J. Y. (2014). A model of green consumption behavior constructed by the theory of planned behavior. International Journal of Marketing Studies, 6(5), 119-132
  • Uydacı, M. (2002). Yeşil pazarlama: iş ahlakı ve çevresellik açısından yaklaşımlar. Istanbul-Turkey:Türkmen Kitabevi.
  • Zengin, A. Y., & Kumcu, E. H. Green Conscıousness And Intentıon To Purchase Green Product: A Comparıson Between Generatıon Y And Z. In Internatıonal Congress Of Busıness, Economıcs And Marketıng (P. 177), 186-203.
  • Zhao, H. H., Gao, Q., Wu, Y. P., Wang, Y., & Zhu, X. D. (2014). What affects green consumer behavior in China? A case study from Qingdao. Journal of Cleaner Production, 63, 143-151.
  • Zhang, L., Fan, Y., Zhang, W., & Zhang, S. (2019). Extending the theory of planned behavior to explain the effects of cognitive factors across different kinds of green products. Sustainability, 11(15), 4222.

Türk Tüketicilerin Yeşil Ürünlere Karşı Tutum Ve Satın Alma Niyeti Üzerine Keşfedici Bir Araştırma

Yıl 2021, Cilt: 23 Sayı: 1 , 249 - 270 , 31.03.2021

Fulya Midilli , Aslı Kuşçu

https://doi.org/10.16953/deusosbil.689530
https://izlik.org/JA75NS64TH

Öz

Yeşil pazarlama son yıllarda hızla gelişen bir araştırma alanı haline gelmesine ragmen yeşil ürün terimi Türkiye gibi sosyal yapılara dayanan gelişmekte olan ekonomilerde tüketiciler için hala yenidir. Bu çalışmanın amacı, kolektif benlik saygısı ve sosyal etkinin, Türk tüketicilerinin yeşil ürün satın alma niyetine etkisini ve bu ilişkide rol oynayabilecek diğer faktörleri tanımlamaktır. 370 tüketiciden elde edilen çalışmanın sonuçlarına göre, kolektif benlik saygısı, sosyal etki ve yeşil ürünlere yönelik tutumların yeşil ürün satın alma niyetiyle anlamlı bir şekilde etkili olduğu görülmüştür. Kolektif benlik saygısı ve sosyal etkinin, tüketicilerin yeşil ürün satın alma niyetini olumlu yönde etkilediği ve kolektif benlik saygısı ile yeşil ürün satın alma niyetindeki sosyal etki arasındaki ilişkiye kısmen yeşil ürünlere yönelik tutumun aracılık ettiği görülmektedir. Ek olarak, kuşak kohort farkının önemli bir rol oynadığı görülmüştür. Gen X tüketicileri için, Gen Y ile karşılaştırıldığında, sosyal etki yeşil ürün satın alma niyetinde daha güçlü bir etki sergilerken, kolektif.benlik saygısının yeşil ürün satin alma niyetindeki etkisi üzerinde kuşak farkları açısından bir fark tespit edilmemiştir. Bulgular ve çıkarımlar tartışılmıştır.

Anahtar Kelimeler

yeşil pazarlama satın alma niyeti yeşil pazarlama Kolektif Benlik Saygısı Sosyal Etki Yeşil Ürünlere Karşı Tutumlar

Kaynakça

  • Ajzen, I. (1991). The theory of planned behavior. Organizational behavior and human decision processes, 50(2), 179-211.
  • Arli, D., Tan, L. P., Tjiptono, F., & Yang, L. (2018). Exploring consumers’ purchase intention towards green products in an emerging market: The role of consumers’ perceived readiness. International journal of consumer studies, 42(4), 389-401.
  • Balderjahn, I. (1988). Personality variables and environmental attitudes as predictors of ecologically responsible consumption patterns. Journal of business Research, 17(1), 51-56.
  • Bang, H. K., Ellinger, A. E., Hadjimarcou, J., &Traichal, P. A. (2000). Consumer concern, knowledge, belief, and attitude toward renewable energy: An application of the reasoned action theory. Psychology & Marketing, 17(6), 449-468.
  • Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological research: Conceptual, strategic, and statistical considerations. Journal of personality and social psychology, 51(6), 1173.
  • Bhattacharya, S. (2011). Consumer attitude towards green marketing in India. IUP Journal of Marketing Management, 10(4).
  • Bruner, G. C., Hensel, P. J., & James, K. E. (2001). Marketing scales handbook. Chicago: American Marketing Association.
  • Carman, J. M. (1978). “Values and Consumption Patterns: a Closed Loop", in NA - Advances in Consumer Research Volume 05, eds. Kent Hunt, Ann Abor, MI : Association for Consumer Research, Pages: 403-407.
  • Cervellon, M. C., & Wernerfelt, A. S. (2012). Knowledge sharing among green fashion communities online: Lessons for the sustainable supply chain. Journal of fashion marketing and management: An international journal, 16(2), 176-192.
  • Chan, R. Y. (2001). Determinants of Chinese consumers' green purchase behavior. Psychology & marketing, 18(4), 389-413.
  • Cheah, I., & Phau, I. (2011). Attitudes towards environmentally friendly products: The influence of ecoliteracy, interpersonal influence and value orientation. Marketing Intelligence & Planning, 29(5), 452-472.
  • Chen, S. C., & Hung, C. W. (2016). Elucidating the factors influencing the acceptance of green products: An extension of theory of planned behavior. Technological Forecasting and Social Change, 112, 155-163.
  • Coddington, W. (1993). Environmental marketing: positive strategies for reaching the green consumer. McGraw-Hill Companies.
  • Crocker, J., & Luhtanen, R. (1990). Collective self-esteem and ingroup bias. Journal of personality and social psychology, 58(1), 60.
  • D'Souza, C., Taghian, M., & Khosla, R. (2007). Examination of environmental beliefs and its impact on the influence of price, quality and demographic characteristics with respect to green purchase intention. Journal of Targeting, Measurement and Analysis for Marketing, 15(2), 69-78.
  • Dagher, G., & Itani, O. (2012). The influence of environmental attitude, environmental concern and social influence on green purchasing behavior. Review of Business Research, 12(2), 104-111.
  • do Paço, A., Alves, H., Shiel, C., & Filho, W. L. (2013). Development of a green consumer behaviour model. International Journal of Consumer Studies, 37(4), 414-421.
  • Dutta, K., Umashankar, V., Choi, G., & Parsa, H. G. (2008). A comparative study of consumers' green practice orientation in India and the United States: A study from the restaurant industry. Journal of Foodservice Business Research, 11(3), 269-285.
  • Ercis, A., Kurnuç, M., & Türk, B. (2016). Kolektivist Kültür, Yeşil Tutum Ve Davranişin Yeşil Ürünlere Daha Fazla Ödeme İsteği Üzerindeki Etkisi. Dumlupınar Üniversitesi Sosyal Bilimler Dergisi, 160-178.
  • Fauzi, N. F. S. N., & Hashim, R. A. (2015). Generation X and purchase intention toward green cosmetic and skin care products. OUM International Journal of Business and Management, 1(2), 79-91.
  • Fraj, E., Martínez, E., &Matute, J. (2011). Green marketing strategy and the firm's performance: the moderating role of environmental culture. Journal of Strategic Marketing, 19(4), 339-355.
  • Göksu, N., Koska, A., & Erdem, M. B. (2017). X ve Y Kuşaklarının Çevre Dostu Ürünleri Kullanım Eğilimleri. Siyaset, Ekonomi ve Yönetim Araştırmaları Dergisi, 5(3), 109-122.
  • Gülnur, E. T. İ., Anıl, N. K., & Kılıç, B. (2016). Tüketicilerin Organik Gıda Satın Alma Tercihlerini Etkileyen Faktörler. Kırklareli Üniversitesi İktisadi ve İdari Bilimler Fakültesi Dergisi, 5(2), 93-108.
  • Hjelmar, U. (2011). Consumers’ purchase of organic food products. A matter of convenience and reflexive practices. Appetite, 56(2), 336-344.
  • Hofstede, G. (1980). Culture and organizations. International Studies of Management & Organization, 10(4), 15-41.
  • Hsu, C. L., Chang, C. Y., & Yansritakul, C. (2017). Exploring purchase intention of green skincare products using the theory of planned behavior: Testing the moderating effects of country of origin and price sensitivity. Journal of Retailing and Consumer Services, 34, 145-152.
  • Irland, L. C. (1993). Wood producers face green marketing era: Environmentally Sound Products. Wood Technology, 120(2), 34-36.
  • Jaiswal, D., & Kant, R. (2018). Green purchasing behaviour: A conceptual framework and empirical investigation of Indian consumers. Journal of Retailing and Consumer Services, 41, 60-69.
  • Jansson, J., Marell, A., & Nordlund, A. (2010). Green consumer behavior: determinants of curtailment and eco-innovation adoption. Journal of consumer marketing, 27(4), 358-370.
  • Kalafatis, S. P., Pollard, M., East, R., &Tsogas, M. H. (1999). Green marketing and Ajzen’s theory of planned behaviour: a cross-market examination. Journal of consumer marketing, 16(5), 441-460.
  • Kaufmann, H. R., Panni, M. F. A. K., &Orphanidou, Y. (2012). Factors affecting consumers' green purchasing behavior: An integrated conceptual framework. Amfiteatru Economic Journal, 14(31), 50-69.
  • Kilbourne, W., & Pickett, G. (2008). How materialism affects environmental beliefs, concern, and environmentally responsible behavior. Journal of Business Research, 61(9), 885-893.
  • Kim, Y., & Choi, S. M. (2005). Antecedents of Green Purchase Behavior: an Examination of Collectivism, Environmental Concern, and Pce", in NA - Advances in Consumer Research Volume 32, eds. Geeta Menon and Akshay R. Rao, Duluth, MN : Association for Consumer Research, Pages: 592-599.
  • Kuscu, A. (2019). Green Marketing and Branding: Combining Micro and Macro Perspectives to Achieve a Circular Economy. In The Circular Economy and Its Implications on Sustainability and the Green Supply Chain (pp. 213-229). IGI Global.
  • Laroche, M., Bergeron, J., &Barbaro-Forleo, G. (2001). Targeting consumers who are willing to pay more for environmentally friendly products. Journal of consumer marketing, 18(6), 503-520.
  • Lee, K. (2008). Opportunities for green marketing: young consumers. Marketing intelligence & planning, 26(6), 573-586.
  • Leonidou, L. C., Leonidou, C. N., Palihawadana, D., &Hultman, M. (2011). Evaluating the green advertising practices of international firms: a trend analysis. International Marketing Review, 28(1), 6-33.
  • Levin, G. (1990). Consumers turning green: JWT survey. Advertising Age, 61(47), 61-74.
  • Ling-Yee, L. (1997). Effect of collectivist orientation and ecological attitude on actual environmental commitment: The moderating role of consumer demographics and product involvement. Journal of international consumer marketing, 9(4), 31-53.
  • Liobikienė, G., Mandravickaitė, J., & Bernatonienė, J. (2016). Theory of planned behavior approach to understand the green purchasing behavior in the EU: A cross-cultural study. Ecological Economics, 125, 38-46.
  • Lissitsa, S., & Kol, O. (2016). Generation X vs. Generation Y–A decade of online shopping. Journal of Retailing and Consumer Services, 31, 304-312.
  • Lüleci, S. (2012). İzmir'de organik gıdalara ilişkin tüketici davranışlarını belirlemeye yönelik bir araştırma (Doctoral dissertation, DEÜ Sosyal Bilimleri Enstitüsü).
  • Mark, N., & Law, M. (2015). Encouraging green purchase behaviours of Hong Kong consumers. Asian Journal of Business Research ISSN, 5(2), 2015.
  • McCarty, J. A., & Shrum, L. J. (1994). The recycling of solid wastes: Personal values, value orientations, and attitudes about recycling as antecedents of recycling behavior. Journal of Business Research, 30(1), 53-62.
  • McCarty, J. A., & Shrum, L. J. (2001). The influence of individualism, collectivism, and locus of control on environmental beliefs and behavior. Journal of Public Policy & Marketing, 20(1), 93-104.
  • Moser, A. K. (2015). Thinking green, buying green? Drivers of pro-environmental purchasing behavior. Journal of consumer marketing, 32(3), 167-175.
  • Mostafa, M. M. (2007). Gender differences in Egyptian consumers’ green purchase behaviour: the effects of environmental knowledge, concern and attitude. International Journal of Consumer Studies, 31(3), 220-229.
  • Mostafa, M. M. (2007). A hierarchical analysis of the green consciousness of the Egyptian consumer. Psychology & Marketing, 24(5), 445-473.
  • Park, S. Y., & Sohn, S. H. (2012). Exploring the normative influences of social norms on individual environmental behavior. Journal of Global Scholars of Marketing Science, 22(2), 183-194.
  • Parment, A. (2013). Generation Y vs. Baby Boomers: Shopping behavior, buyer involvement and implications for retailing. Journal of retailing and consumer services, 20(2), 189-199.
  • Paul, J., Modi, A., & Patel, J. (2016). Predicting green product consumption using theory of planned behavior and reasoned action. Journal of retailing and consumer services, 29, 123-134.
  • Peattie, K. (2001). Golden goose or wild goose? The hunt for the green consumer. Business Strategy and the Environment, 10(4), 187-199.
  • Peattie, K. (2010). Green consumption: behavior and norms. Annual review of environment and resources, 35, 195-228.
  • Phan, T. T. H., Cao, T. K., & Nguyen, H. V. (2017). Green purchase behavior: mitigating barriers in developing countries. Strategic Direction, 33(8), 4-6.
  • Podsakoff, P. M., MacKenzie, S. B., Lee, J. Y., & Podsakoff, N. P. (2003). Common method biases in behavioral research: a critical review of the literature and recommended remedies. Journal of applied psychology, 88(5), 879-903.
  • Polonsky, M. J., & Rosenberger III, P. J. (2001). Reevaluating green marketing: A strategic approach. Business horizons, 44(5), 21-30.
  • Ritter, Á. M., Borchardt, M., Vaccaro, G. L., Pereira, G. M., & Almeida, F. (2015). Motivations for promoting the consumption of green products in an emerging country: exploring attitudes of Brazilian consumers. Journal of Cleaner Production, 106, 507-520.
  • Rundmo, T. (1999). Perceived risk, health and consumer behaviour. Journal of Risk Research, 2(3), 187-200.
  • Sadachar, A., Khare, A., & Manchiraju, S. (2016). The role of consumer susceptibility to interpersonal influence in predicting green apparel consumption behavior of American youth. Atlantic Marketing Journal, 5(1), 1
  • Schwepker Jr, C. H., & Cornwell, T. B. (1991). An examination of ecologically concerned consumers and their intention to purchase ecologically packaged products. Journal of Public Policy & Marketing, 77-101.
  • Sekaran, U., & Bougie, R. (2016). Research methods for business: A skill building approach. John Wiley & Sons.
  • Shrum, L. J., Lowrey, T. M., & McCarty, J. A. (1994). Recycling as a marketing problem: A framework for strategy development. Psychology & Marketing, 11(4), 393-416.
  • Thøgersen, J., & Crompton, T. (2009). Simple and painless? The limitations of spillover in environmental campaigning. Journal of Consumer Policy, 32(2), 141-163.
  • Tsen, C. H., Phang, G., Hasan, H., & Buncha, M. R. (2006). Going Green: A Study Of Consumers' Willingness To Pay For Green Products in Kota Kinabalu. International Journal of Business and Society, 7(2), 40.
  • Wu, S. I., & Chen, J. Y. (2014). A model of green consumption behavior constructed by the theory of planned behavior. International Journal of Marketing Studies, 6(5), 119-132
  • Uydacı, M. (2002). Yeşil pazarlama: iş ahlakı ve çevresellik açısından yaklaşımlar. Istanbul-Turkey:Türkmen Kitabevi.
  • Zengin, A. Y., & Kumcu, E. H. Green Conscıousness And Intentıon To Purchase Green Product: A Comparıson Between Generatıon Y And Z. In Internatıonal Congress Of Busıness, Economıcs And Marketıng (P. 177), 186-203.
  • Zhao, H. H., Gao, Q., Wu, Y. P., Wang, Y., & Zhu, X. D. (2014). What affects green consumer behavior in China? A case study from Qingdao. Journal of Cleaner Production, 63, 143-151.
  • Zhang, L., Fan, Y., Zhang, W., & Zhang, S. (2019). Extending the theory of planned behavior to explain the effects of cognitive factors across different kinds of green products. Sustainability, 11(15), 4222.
Toplam 69 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Bölüm Araştırma Makalesi
Yazarlar

Fulya Midilli 0000-0001-7179-8628

Aslı Kuşçu Bu kişi benim 0000-0003-3856-8518

Gönderilme Tarihi 14 Şubat 2020
Yayımlanma Tarihi 31 Mart 2021
DOI https://doi.org/10.16953/deusosbil.689530
IZ https://izlik.org/JA75NS64TH
Yayımlandığı Sayı Yıl 2021 Cilt: 23 Sayı: 1

Kaynak Göster

APA Midilli, F., & Kuşçu, A. (2021). AN EXPLORATORY STUDY ON TURKISH CONSUMERS’ ATTITUDE AND PURCHASE INTENTION TOWARDS GREEN PRODUCTS. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 23(1), 249-270. https://doi.org/10.16953/deusosbil.689530

Cited By

Why do consumers purchase green clothing? Investigating symbolic meanings beyond social status and the role of consumer mindset
Journal of Fashion Marketing and Management: An International Journal
https://doi.org/10.1108/JFMM-02-2022-0032
Behavioral intention towards green electricity consumption: An analysis in the context of behavioral reasoning theory
Energy Policy
https://doi.org/10.1016/j.enpol.2025.114977

Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Aile Yılı Özel Sayısı Çağrısı
Sayı Editörü
Prof. Dr. NEBİYE KONUK KANDEMİR

Sevgili Araştırmacılar ve Değerli Yazarlar,
Aile, toplumun temel yapı taşıdır ve bireylerin gelişimi ile sosyal yaşamın şekillenmesinde kritik bir rol oynamaktadır. Aile yapıları ve dinamikleri, tarihsel, kültürel ve toplumsal faktörlerle şekillenirken, bu faktörlerin aile içerisinde yaşanan sorunları, ilişkileri ve güç dengelerini nasıl etkilediği büyük bir önem taşımaktadır. 2025 yılı "Aile Yılı" olarak ilan edilmesi, aile olgusunun daha geniş bir perspektiften ele alınmasını ve bu konudaki farkındalığın artırılmasını hedeflemektedir.
Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, "Cilt: 28 Sayı: Özel Sayı" olarak 2026 yılında yayımlanacak olan Aile Yılı Özel Sayısı'na yönelik makale çağrısında bulunmaktadır. Bu özel sayı, aile yapılarını, rollerini ve dinamiklerini inceleyen çalışmalara ev sahipliği yapmayı hedeflemektedir.
Aile ile ilgili çalışmalara olan ihtiyaç, yalnızca bireysel düzeyde değil, toplumsal düzeyde de açıktır. Son yıllarda, aile içi ilişkilerin sağlıklı bir şekilde sürdürülmesi, toplumsal cinsiyet eşitliği, kadın hakları, çocuk sağlığı ve eğitim gibi konular ön plana çıkmış, bu konularda yapılacak bilimsel araştırmaların önemi artmıştır. Aile Yılı Özel Sayısı'nın hazırlanması, bu kritik meselelerin sistematik bir biçimde incelenmesine ve topluma duyurulmasına olanak sağlayacaktır.
Bu özel sayı, aile dinamiklerini, ilişkilerini ve sorunlarını derinlemesine inceleyen, özgün ve yenilikçi çalışmaları bir araya getirerek, alanında önemli bir kaynak oluşturmayı hedeflemektedir. Ayrıca, uzmanların görüşleri ve çeşitli disiplinlerden gelen katkılar sayesinde, aile kavramına dair güncel bakış açıları sunulacak, toplumsal fayda sağlanacaktır.
Aşağıda, özel sayıda kabul edilebilecek (ama bunlarla sınırlı olmayan) güncellenmiş konular listesi yer almaktadır:

• Aile Yapıları ve Değişimi
• Geleneksel ve Modern Aile Rolleri
• Aile İçi İletişim ve İlişkiler
• Ailedeki Psiko-Sosyal Dinamikler
• Aile İlişkilerinde Kültürel Farklılıklar
• Evlilik ve Boşanma Dinamikleri
• Aile ve Çocuk Gelişimi
• Ebeveynlik Stilleri ve Çocuk Üzerindeki Etkileri
• Aile Ekonomisi ve Sosyal Politika
• Aileyi Etkileyen Toplumsal Değişimler
• Aile ve Eğitim İlişkisi
• Ailede Şiddet ve Koruma Mekanizmaları
• Aile İçi Sağlık ve Refah
• Kadınların Aile İçindeki Rolü ve Değişen Dinamikleri
• Kadın Hakları ve Aile İlişkileri
• Kadının Aile Üyeleriyle İlişkileri ve Güç Dinamikleri
• Ailede Cinsiyet Eşitliği
İki bağımsız anonim hakem tarafından değerlendirmeden geçecek makaleler, kabul edilmesi halinde, Aralık 2026'da yayımlanacak özel sayımızda yer alacaktır. Gelecek sayıların dolmuş olması ve süreçte makale yoğunluğunun bulunması nedeniyle dergimiz, özel sayı dışında makale kabulüne kapalıdır. Özel sayı dışında dergimize gönderilen makaleler iade edilecektir.
Saygılarımızla