Araştırma Makalesi
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ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİM (EWOM), WEB SİTESİ İTİBARI VE GÜVENİLİRLİĞİNİN, OTEL REZERVASYON SİTELERİNDEN REZERVASYON YAPMA NİYETİ ÜZERİNDEKİ ETKİSİNİN İNCELENMESİ

Yıl 2021, Cilt: 23 Sayı: 3 , 1071 - 1097 , 30.09.2021

Vehbi Gorgulu , Merve Kosova

https://doi.org/10.16953/deusosbil.777978
https://izlik.org/JA53PH64JP

Öz

Bu çalışmada, çevrimiçi otel rezervasyon sitelerini kullanan kişilerde, elektronik ağızdan ağıza iletişim (eWOM), web sitesi itibarı ve web sitesi güvenilirliğinin rezervasyon yapma niyeti üzerindeki etkisi incelenmiştir. Bu araştırmada amaçlanan, kişilerin otel rezervasyonu yapma kararında eWOM, web sitesi itibarı ve güvenilirliği unsurlarının önemini anlamak ve rezervasyon niyetine ne kadar etki ettiğini görmektir. Bu bağlamda çevrimiçi rezervasyon sitelerini kullanan 414 kişiye anket yoluyla ulaşılmıştır. eWOM’u ölçmek için bilgilendirici etki (bilgi kalitesi, kaynak güvenilirliği, bilgi miktarı), normatif etki (genel değerlendirme puanı, müşteri değerlendirme puanları) ve bilgiyi kavrama özellikleri baz alınmıştır. Rezervasyon niyetini ölçmek için Chang ve Chen (2008) tarafından kullanılan 3 soruluk skala kullanılmıştır. Web sitesi itibarı ve web sitesi güvenilirliğini ölçmek içinse Li’den (2014) yararlanılmıştır. Web sitesi itibarı için 4 soru, web sitesi güvenilirliği için 6 soru sorulmuştur. eWOM etkisi ise Filieri (2015) tarafından kullanılan ölçek adapte edilmiştir ve bu başlık altında bilgiyi kavrama değişkeni için 3 soru sorulmuştur. Bilgilendirici etki toplamda 11 sorudan, normatif etki değişkeni ise toplamda 8 sorudan elde edilmiştir. Tüm değişkenler 5’li Likert Sistemi ile ölçeklendirilmiştir. Araştırma sonuçlarına göre; bilgilendirici etkinin rezervasyon niyeti üzerinde etkisi bulunmazken, normatif etki, bilgiyi kavrama, web sitesi itibarı ve güvenilirliğinin, rezervasyon yapma niyetini pozitif yönde anlamlı olarak etkilediği kanıtlanmıştır.

Anahtar Kelimeler

Elektronik Ağızdan Ağıza İletişim Web Sitesi İtibarı Web Sitesi Güvenilirliği Rezervasyon Niyeti Tüketici Yorumları

Kaynakça

  • Aboulnasr, K. (2006). Country of Origin Effects: The Role of Information Diagnosticity, Information Typicality and Involvement. The Marketing Management Journal, 16 (1), 1-18.
  • Agag, G., & El-Masry, A. A. (2016). Understanding the determinants of hotel booking intentions and moderating role of habit. International Journal of Hospitality Management, 54, 52-67.
  • Ajzen, I., & Fishbein, M. (1977). Attitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research. Psychological Bulletin, 84(5), 888-918.
  • Andrews, D. (2013). The Interplay of Information Diagnosticity and Need for Cognitive Closure in Determining Choice Confidence. Psychology and Marketing, 30 (9), 749-764.
  • Burnkrant, R. E., & Cousineau, A. (1975). Informational and Normative Social Influence in Buyer Behavior. Journal of Consumer Research. 2, 206-215.
  • Casado-Diaz, A. B., Perez-Naranjo, L. M., Sellers-Rubio, R. (2017). Aggregate consumer ratings and booking intention: the role of brand image. Service Business, 11(3), 543-562.
  • Casaló, L. V., Flavián, C., & Guinalíu, M. (2011). Understanding the intention to follow the advice obtained in an online travel community. Computers in Human Behavior, 27, 622-633.
  • Casaló, L. V., Flavián, C., Guinalíu, M., & Ekinci, Y. (2015). Do online hotel rating schemes influence booking behaviors? International Journal of Hospitality Management, 49, 28–36.
  • Castellano, S., & Dutot, V. (2017). Investigating the Influence of E-Word-of Mouth on E-Reputation. International Studies of Management & Organization, 47, 42–60.
  • Chang, H. H., & Chen, S. W. (2008). The Impact of online store environment cues on purchase intention. Online Information Review, 32 (6), 818-841.
  • Chellappa, R. K., & Pavlou, P. A. (2002). Consumer trust in electronic commerce transactions. Logistics Information Management, 15, 358-368.
  • Chen, P.-y., Dhanasobhon, S., & Smith, M. D. (2006). All Reviews are Not Created Equal: The Disaggregate Impact of Reviews and Reviewers at Amazon.com. Available from http://ssrn.com/abstract=918083.
  • Cheung, M. Y., & Luo, C., & Sia, C. L., & Chen, H. (2009). Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations. International Journal of Electronic Commerce. 13(9). 9-38.
  • Chih, W.-H., Wang, K.-Y., Hsu, L.-C., & Huang, S.-C. (2013). Investigating Electronic Word-of-Mouth Effects on Online Discussion Forums: The Role of Perceived Positive Electronic Word-of-Mouth Review Credibility. CYBERPSYCHOLOGY, BEHAVIOR, AND SOCIAL NETWORKING, Volume 16, Number 9, cyber.2012.0364.
  • Chung, N., & Han, H. (2017). The relationship among tourists' persuasion, attachment and behavioral changes in social media. Technological Forecasting & Social Change, 123, 370-380.
  • Deutsch, M., & Gerrard, H. B. (1955). A Study of Normative and Informational Social Influences Upon Individual Judgment. Journal of Abnormal and Social Psychology, 51(3), 629-636.
  • El-Said, O. A. (2020). Impact of online reviews on hotel booking intention: The moderating role of brand image, star category, and price. Tourism Management Perspectives, 33, 100604.
  • Filieri, R. (2015). What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM. Journal of Business Research, 68(6), 1261-1270.
  • Filieri, R., & McLeay, F. (2013). E-WOM and Accommodation: An Analysis of the Factors That Influence Travelers’ Adoption of Information from Online Reviews. Journal of Travel Research, 53(1), 44-57.
  • Filieri, R., Hofacker, C. F., & Alguezaui, S. (2018). What makes information in online consumer reviews diagnostic over time? The role of review relevancy, factuality, currency, source credibility and ranking score. Computers in Human Behavior, 80, 122-131.
  • Ha, H., & Coghill, K. (2008). Online shoppers in Australia: dealing with problems. International Journal of Consumer Studies, 32, 5-17.
  • Hennig-Thurau, T., Gwinner, K.P., Walsh, G. & Gremler, D.D. (2004) Electronic word-of-mouth via consumer-opinion platforms: what motives consumers to articulate themselves on the internet?, Journal of Interactive Marketing, 18(1), 38-52.
  • Jiang, Z., & Benbasat, I. (2007). Investigating the influence of the functional mechanism of online product presentations. Information Systems Research, 18(4), 221-244.
  • Kang, J.-W., & Namkung, Y. (2019). The information quality and source credibility matter in customers’ evaluation toward food O2O commerce. International Journal of Hospitality Management, 78, 189-198.
  • Keh, H. T., & Xie, Y. (2009). Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment. Industrial Marketing Management, 38(7), 732 742.
  • Kim, D. J., & Ferrin, D. L., & Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: the role of trust, perceived risk, and their antecedents. Decision Support Systems, 44(2), 544-564.
  • Kim, S., Martinez, B., McClure, C., & Kim, S. H. (2016). eWOM Intentions toward Social Media Messages. Atlantic Marketing Journal, 5 (1), 137-154.
  • Kudeshia, C., & Kumar, A. (2017). Social eWOM: does it affect the brand attitude and purchase intention of brands? Management Research Review, 40 (3), 310-330.
  • Lai, I. K. (2019). Hotel image and reputation on building customer loyalty: An empirical study in Macau. Journal of Hospitality and Tourism Management, 38, 111-121.
  • MacKenzie, S. B. & Lutz, R. J. (1989). An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context. Journal of Marketing, 53, 48-65.
  • Maisam, S., & Mahsa, R. (2016). Positive Word of Mouth Marketing: Explaining the Roles of Value Congruity and Brand Love. Journal of Competitiveness, 8(1), 19-37.
  • Mauri, A. G., & Minazzi, R. (2013). Web reviews influence on expectations and purchasing intentions of hotel potential customers. International Journal of Hospitality Management, 34, 99-107.
  • Mishra, A., & M., S. S. (2016). eWOM: Extant Research Review and Future Research Avenues. The Journal for Decision Makers, 41(3), 222-233.
  • Murray, K. B. (1991). A Test of Services Marketing Theory: Consumer Information Acquisition Activities. Joıurnal of Marketing, 55, 10-25.
  • Nieto-Garcia, M., Resce, G., Ishizaka, A., Occhiocupo, N., & Viglia, G. (2019). The dimensions of hotel customer ratings that boost RevPAR. International Journal of Hospitality Management, 77, 583-592.
  • O’Reilly, K., MacMillan, A., Mumuni, A. G., & Lancendorfer, K. M. (2016). Extending Our Understanding of eWOM Impact: The Role of Source Credibility and Message Relevance. Journal of Internet Commerce, 15 (2), 77–96.
  • Özkan, H., & Yaşin, B. (2015). The Role of Rational and Emotional Evaluations in Predicting E-WOM Behavior. Journal of Academic Research in Economics, 7 (2), 169-190.
  • Park, C., & Lee, T. M. (2009). Information direction, website reputation and eWOM effect: A moderating role of product type. Journal of Business Research, 62, 61-67.
  • Park, D.-H., Lee, J., & Han, I. (2007). The Effect of On-line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement. International Journal of Electronic Commerce, 11 (4), 125-148
  • Pan, Y., & Zhang, J. Q. (2011). Born Unequal: A Study of the Helpfulness of User-Generated Product Reviews. Journal of Retailing, 87 (4), 598-612.
  • Senecal, S., & Nantel, J. (2004). The influence of online product recommendations on consumers' online choices. Journal of Retailing, 80(2), 159–169.
  • Shamdasani, P. N., & Stanaland, A. J. S., & Tan, J. (2001). Location, Location, Location: Insights for Advertising Placement on the Web. Journal of Advertising Research, 41, 7-21.
  • Sparks, B. A., & Browning, V. (2011). The impact of online reviews on hotel booking intentions and perception of trust. Tourism Management, 32, 1310-1323. Statista. (2019). Revenue in million US$. In Statista – The Statistics Portal. https://www.statista.com/outlook/262/113/travel-tourism/turkey#market-revenue kaynağından alınmıştır.
  • Su, L., & Swanson, S. R., & Chinchanachokchai, S., & Hsu, M. K., & Chen, X. (2016). Reputation and intentions: The role of satisfaction, identification, and commitment. Journal of Business Research, 69, 3261-3269.
  • Tariq, A. N., & Eddaoudi, B. (2009). Assessing the Effect of Trust and Security Factors on Consumers’ Willingness for Online Shopping among the Urban Moroccans. International Journal of Business and Management Science, 2 (1), 17-32.
  • Wang, Y., & Lo, H., & Hui, Y.V. (2003). “The antecedents of service quality and product quality and their influence on bank reputation: evidence from the banking industry in China”. Managing Service Quality: An International Journal, 13(1), 72-83.
  • Weiss, A. M., & Anderson, E., & MacInnis, D. J. (1999). Reputation Management as a Motivation for Sales Structure Decisions. Journal of Marketing, 63, 74-89.
  • Wu, H., & Cheng, C., & Ai, C. (2018). A study of experiential quality, experiential value, trust, corporate reputation, experiential satisfaction and behavioral intentions for cruise tourists: The case of Hong Kong. Tourism Management, 66, 200-220.
  • Yeh, Y.-H., & Choi, S. M. (2011). MINI-lovers, maxi-mouths: An investigation of antecedents to eWOM intention among brand community members. Journal of Marketing Communications, Vol. 17, No. 3, 145–162.
  • Zeng, G., Cao, X., Lin, Z., & Xiao, S. H. (2020). When online reviews meet virtual reality: Effects on consumer hotel booking. Annals of Tourism Research, 81, 102860.
  • Zhao, X., Wang, L., Guo, X., & Law, R. (2015). The influence of online reviews to online hotel booking intentions. International Journal of Contemporary Hospitality Management, 27(6), 1343-1364.

THE IMPACT OF ELECTRONIC WORD OF MOUTH (EWOM), WEB SITE REPUTATION AND CREDIBILITY ON BOOKING INTENTION VIA HOTEL BOOKING WEBSITES

Yıl 2021, Cilt: 23 Sayı: 3 , 1071 - 1097 , 30.09.2021

Vehbi Gorgulu , Merve Kosova

https://doi.org/10.16953/deusosbil.777978
https://izlik.org/JA53PH64JP

Öz

In this study, we examined the effects of electronic word of mouth communication (eWOM), website reputation and website trust on the booking intention. Our aim in this research is to understand the importance of eWOM, website reputation and trust regarding consumer’s intention to book hotels online. In this context, we conducted an online survey and reached to 414 participants. In order to measure eWOM, informational influence (information quality, source credibility, information quantity), normative influence (overall product ratings, customer ratings) and information diagnosticity factors were analyzed. The scales were adapted from Chang and Chen (2008) for booking intention. Li (2014) was used to measure website reputation and website trust. 4 questions were asked for website reputation and 6 questions were asked for website trust. eWOM effect was adapted from Filieri (2015) and 3 questions were asked for the information diagnosticity. The informational influence was obtained from 11 questions in total, and normative influence from 8 questions in total. All variables measured through 5-point Likert scale According to the research results, while the informational influence has no effect on the booking behavior, normative influence, information diagnosticity, website reputation and website trust positively affect the booking intentions of consumers. 

Anahtar Kelimeler

Electronic Word of Mouth Website Reputation Website Trust Booking Intention Customer Reviews

Kaynakça

  • Aboulnasr, K. (2006). Country of Origin Effects: The Role of Information Diagnosticity, Information Typicality and Involvement. The Marketing Management Journal, 16 (1), 1-18.
  • Agag, G., & El-Masry, A. A. (2016). Understanding the determinants of hotel booking intentions and moderating role of habit. International Journal of Hospitality Management, 54, 52-67.
  • Ajzen, I., & Fishbein, M. (1977). Attitude-Behavior Relations: A Theoretical Analysis and Review of Empirical Research. Psychological Bulletin, 84(5), 888-918.
  • Andrews, D. (2013). The Interplay of Information Diagnosticity and Need for Cognitive Closure in Determining Choice Confidence. Psychology and Marketing, 30 (9), 749-764.
  • Burnkrant, R. E., & Cousineau, A. (1975). Informational and Normative Social Influence in Buyer Behavior. Journal of Consumer Research. 2, 206-215.
  • Casado-Diaz, A. B., Perez-Naranjo, L. M., Sellers-Rubio, R. (2017). Aggregate consumer ratings and booking intention: the role of brand image. Service Business, 11(3), 543-562.
  • Casaló, L. V., Flavián, C., & Guinalíu, M. (2011). Understanding the intention to follow the advice obtained in an online travel community. Computers in Human Behavior, 27, 622-633.
  • Casaló, L. V., Flavián, C., Guinalíu, M., & Ekinci, Y. (2015). Do online hotel rating schemes influence booking behaviors? International Journal of Hospitality Management, 49, 28–36.
  • Castellano, S., & Dutot, V. (2017). Investigating the Influence of E-Word-of Mouth on E-Reputation. International Studies of Management & Organization, 47, 42–60.
  • Chang, H. H., & Chen, S. W. (2008). The Impact of online store environment cues on purchase intention. Online Information Review, 32 (6), 818-841.
  • Chellappa, R. K., & Pavlou, P. A. (2002). Consumer trust in electronic commerce transactions. Logistics Information Management, 15, 358-368.
  • Chen, P.-y., Dhanasobhon, S., & Smith, M. D. (2006). All Reviews are Not Created Equal: The Disaggregate Impact of Reviews and Reviewers at Amazon.com. Available from http://ssrn.com/abstract=918083.
  • Cheung, M. Y., & Luo, C., & Sia, C. L., & Chen, H. (2009). Credibility of Electronic Word-of-Mouth: Informational and Normative Determinants of On-line Consumer Recommendations. International Journal of Electronic Commerce. 13(9). 9-38.
  • Chih, W.-H., Wang, K.-Y., Hsu, L.-C., & Huang, S.-C. (2013). Investigating Electronic Word-of-Mouth Effects on Online Discussion Forums: The Role of Perceived Positive Electronic Word-of-Mouth Review Credibility. CYBERPSYCHOLOGY, BEHAVIOR, AND SOCIAL NETWORKING, Volume 16, Number 9, cyber.2012.0364.
  • Chung, N., & Han, H. (2017). The relationship among tourists' persuasion, attachment and behavioral changes in social media. Technological Forecasting & Social Change, 123, 370-380.
  • Deutsch, M., & Gerrard, H. B. (1955). A Study of Normative and Informational Social Influences Upon Individual Judgment. Journal of Abnormal and Social Psychology, 51(3), 629-636.
  • El-Said, O. A. (2020). Impact of online reviews on hotel booking intention: The moderating role of brand image, star category, and price. Tourism Management Perspectives, 33, 100604.
  • Filieri, R. (2015). What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM. Journal of Business Research, 68(6), 1261-1270.
  • Filieri, R., & McLeay, F. (2013). E-WOM and Accommodation: An Analysis of the Factors That Influence Travelers’ Adoption of Information from Online Reviews. Journal of Travel Research, 53(1), 44-57.
  • Filieri, R., Hofacker, C. F., & Alguezaui, S. (2018). What makes information in online consumer reviews diagnostic over time? The role of review relevancy, factuality, currency, source credibility and ranking score. Computers in Human Behavior, 80, 122-131.
  • Ha, H., & Coghill, K. (2008). Online shoppers in Australia: dealing with problems. International Journal of Consumer Studies, 32, 5-17.
  • Hennig-Thurau, T., Gwinner, K.P., Walsh, G. & Gremler, D.D. (2004) Electronic word-of-mouth via consumer-opinion platforms: what motives consumers to articulate themselves on the internet?, Journal of Interactive Marketing, 18(1), 38-52.
  • Jiang, Z., & Benbasat, I. (2007). Investigating the influence of the functional mechanism of online product presentations. Information Systems Research, 18(4), 221-244.
  • Kang, J.-W., & Namkung, Y. (2019). The information quality and source credibility matter in customers’ evaluation toward food O2O commerce. International Journal of Hospitality Management, 78, 189-198.
  • Keh, H. T., & Xie, Y. (2009). Corporate reputation and customer behavioral intentions: The roles of trust, identification and commitment. Industrial Marketing Management, 38(7), 732 742.
  • Kim, D. J., & Ferrin, D. L., & Rao, H. R. (2008). A trust-based consumer decision-making model in electronic commerce: the role of trust, perceived risk, and their antecedents. Decision Support Systems, 44(2), 544-564.
  • Kim, S., Martinez, B., McClure, C., & Kim, S. H. (2016). eWOM Intentions toward Social Media Messages. Atlantic Marketing Journal, 5 (1), 137-154.
  • Kudeshia, C., & Kumar, A. (2017). Social eWOM: does it affect the brand attitude and purchase intention of brands? Management Research Review, 40 (3), 310-330.
  • Lai, I. K. (2019). Hotel image and reputation on building customer loyalty: An empirical study in Macau. Journal of Hospitality and Tourism Management, 38, 111-121.
  • MacKenzie, S. B. & Lutz, R. J. (1989). An Empirical Examination of the Structural Antecedents of Attitude Toward the Ad in an Advertising Pretesting Context. Journal of Marketing, 53, 48-65.
  • Maisam, S., & Mahsa, R. (2016). Positive Word of Mouth Marketing: Explaining the Roles of Value Congruity and Brand Love. Journal of Competitiveness, 8(1), 19-37.
  • Mauri, A. G., & Minazzi, R. (2013). Web reviews influence on expectations and purchasing intentions of hotel potential customers. International Journal of Hospitality Management, 34, 99-107.
  • Mishra, A., & M., S. S. (2016). eWOM: Extant Research Review and Future Research Avenues. The Journal for Decision Makers, 41(3), 222-233.
  • Murray, K. B. (1991). A Test of Services Marketing Theory: Consumer Information Acquisition Activities. Joıurnal of Marketing, 55, 10-25.
  • Nieto-Garcia, M., Resce, G., Ishizaka, A., Occhiocupo, N., & Viglia, G. (2019). The dimensions of hotel customer ratings that boost RevPAR. International Journal of Hospitality Management, 77, 583-592.
  • O’Reilly, K., MacMillan, A., Mumuni, A. G., & Lancendorfer, K. M. (2016). Extending Our Understanding of eWOM Impact: The Role of Source Credibility and Message Relevance. Journal of Internet Commerce, 15 (2), 77–96.
  • Özkan, H., & Yaşin, B. (2015). The Role of Rational and Emotional Evaluations in Predicting E-WOM Behavior. Journal of Academic Research in Economics, 7 (2), 169-190.
  • Park, C., & Lee, T. M. (2009). Information direction, website reputation and eWOM effect: A moderating role of product type. Journal of Business Research, 62, 61-67.
  • Park, D.-H., Lee, J., & Han, I. (2007). The Effect of On-line Consumer Reviews on Consumer Purchasing Intention: The Moderating Role of Involvement. International Journal of Electronic Commerce, 11 (4), 125-148
  • Pan, Y., & Zhang, J. Q. (2011). Born Unequal: A Study of the Helpfulness of User-Generated Product Reviews. Journal of Retailing, 87 (4), 598-612.
  • Senecal, S., & Nantel, J. (2004). The influence of online product recommendations on consumers' online choices. Journal of Retailing, 80(2), 159–169.
  • Shamdasani, P. N., & Stanaland, A. J. S., & Tan, J. (2001). Location, Location, Location: Insights for Advertising Placement on the Web. Journal of Advertising Research, 41, 7-21.
  • Sparks, B. A., & Browning, V. (2011). The impact of online reviews on hotel booking intentions and perception of trust. Tourism Management, 32, 1310-1323. Statista. (2019). Revenue in million US$. In Statista – The Statistics Portal. https://www.statista.com/outlook/262/113/travel-tourism/turkey#market-revenue kaynağından alınmıştır.
  • Su, L., & Swanson, S. R., & Chinchanachokchai, S., & Hsu, M. K., & Chen, X. (2016). Reputation and intentions: The role of satisfaction, identification, and commitment. Journal of Business Research, 69, 3261-3269.
  • Tariq, A. N., & Eddaoudi, B. (2009). Assessing the Effect of Trust and Security Factors on Consumers’ Willingness for Online Shopping among the Urban Moroccans. International Journal of Business and Management Science, 2 (1), 17-32.
  • Wang, Y., & Lo, H., & Hui, Y.V. (2003). “The antecedents of service quality and product quality and their influence on bank reputation: evidence from the banking industry in China”. Managing Service Quality: An International Journal, 13(1), 72-83.
  • Weiss, A. M., & Anderson, E., & MacInnis, D. J. (1999). Reputation Management as a Motivation for Sales Structure Decisions. Journal of Marketing, 63, 74-89.
  • Wu, H., & Cheng, C., & Ai, C. (2018). A study of experiential quality, experiential value, trust, corporate reputation, experiential satisfaction and behavioral intentions for cruise tourists: The case of Hong Kong. Tourism Management, 66, 200-220.
  • Yeh, Y.-H., & Choi, S. M. (2011). MINI-lovers, maxi-mouths: An investigation of antecedents to eWOM intention among brand community members. Journal of Marketing Communications, Vol. 17, No. 3, 145–162.
  • Zeng, G., Cao, X., Lin, Z., & Xiao, S. H. (2020). When online reviews meet virtual reality: Effects on consumer hotel booking. Annals of Tourism Research, 81, 102860.
  • Zhao, X., Wang, L., Guo, X., & Law, R. (2015). The influence of online reviews to online hotel booking intentions. International Journal of Contemporary Hospitality Management, 27(6), 1343-1364.
Toplam 51 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Araştırma Makalesi
Yazarlar

Vehbi Gorgulu 0000-0001-6248-7289

Merve Kosova Bu kişi benim 0000-0002-0685-0642

Gönderilme Tarihi 7 Ağustos 2020
Yayımlanma Tarihi 30 Eylül 2021
DOI https://doi.org/10.16953/deusosbil.777978
IZ https://izlik.org/JA53PH64JP
Yayımlandığı Sayı Yıl 2021 Cilt: 23 Sayı: 3

Kaynak Göster

APA Gorgulu, V., & Kosova, M. (2021). ELEKTRONİK AĞIZDAN AĞIZA İLETİŞİM (EWOM), WEB SİTESİ İTİBARI VE GÜVENİLİRLİĞİNİN, OTEL REZERVASYON SİTELERİNDEN REZERVASYON YAPMA NİYETİ ÜZERİNDEKİ ETKİSİNİN İNCELENMESİ. Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 23(3), 1071-1097. https://doi.org/10.16953/deusosbil.777978

Cited By

REFERANS GRUPLARININ BİLGİLENDİRİCİ VE NORMATİF ROLÜ: KOLEKTİF REFERANS
Doğuş Üniversitesi Dergisi
https://doi.org/10.31671/doujournal.1183546
E-TATİL SİTELERİNDE HİZMET KALİTESİ ÜZERİNE NİTEL BİR ARAŞTIRMA: ALANYA ÖRNEĞİ
Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi
https://doi.org/10.35379/cusosbil.1607272

Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi Aile Yılı Özel Sayısı Çağrısı
Sayı Editörü
Prof. Dr. NEBİYE KONUK KANDEMİR

Sevgili Araştırmacılar ve Değerli Yazarlar,
Aile, toplumun temel yapı taşıdır ve bireylerin gelişimi ile sosyal yaşamın şekillenmesinde kritik bir rol oynamaktadır. Aile yapıları ve dinamikleri, tarihsel, kültürel ve toplumsal faktörlerle şekillenirken, bu faktörlerin aile içerisinde yaşanan sorunları, ilişkileri ve güç dengelerini nasıl etkilediği büyük bir önem taşımaktadır. 2025 yılı "Aile Yılı" olarak ilan edilmesi, aile olgusunun daha geniş bir perspektiften ele alınmasını ve bu konudaki farkındalığın artırılmasını hedeflemektedir.
Dokuz Eylül Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, "Cilt: 28 Sayı: Özel Sayı" olarak 2026 yılında yayımlanacak olan Aile Yılı Özel Sayısı'na yönelik makale çağrısında bulunmaktadır. Bu özel sayı, aile yapılarını, rollerini ve dinamiklerini inceleyen çalışmalara ev sahipliği yapmayı hedeflemektedir.
Aile ile ilgili çalışmalara olan ihtiyaç, yalnızca bireysel düzeyde değil, toplumsal düzeyde de açıktır. Son yıllarda, aile içi ilişkilerin sağlıklı bir şekilde sürdürülmesi, toplumsal cinsiyet eşitliği, kadın hakları, çocuk sağlığı ve eğitim gibi konular ön plana çıkmış, bu konularda yapılacak bilimsel araştırmaların önemi artmıştır. Aile Yılı Özel Sayısı'nın hazırlanması, bu kritik meselelerin sistematik bir biçimde incelenmesine ve topluma duyurulmasına olanak sağlayacaktır.
Bu özel sayı, aile dinamiklerini, ilişkilerini ve sorunlarını derinlemesine inceleyen, özgün ve yenilikçi çalışmaları bir araya getirerek, alanında önemli bir kaynak oluşturmayı hedeflemektedir. Ayrıca, uzmanların görüşleri ve çeşitli disiplinlerden gelen katkılar sayesinde, aile kavramına dair güncel bakış açıları sunulacak, toplumsal fayda sağlanacaktır.
Aşağıda, özel sayıda kabul edilebilecek (ama bunlarla sınırlı olmayan) güncellenmiş konular listesi yer almaktadır:

• Aile Yapıları ve Değişimi
• Geleneksel ve Modern Aile Rolleri
• Aile İçi İletişim ve İlişkiler
• Ailedeki Psiko-Sosyal Dinamikler
• Aile İlişkilerinde Kültürel Farklılıklar
• Evlilik ve Boşanma Dinamikleri
• Aile ve Çocuk Gelişimi
• Ebeveynlik Stilleri ve Çocuk Üzerindeki Etkileri
• Aile Ekonomisi ve Sosyal Politika
• Aileyi Etkileyen Toplumsal Değişimler
• Aile ve Eğitim İlişkisi
• Ailede Şiddet ve Koruma Mekanizmaları
• Aile İçi Sağlık ve Refah
• Kadınların Aile İçindeki Rolü ve Değişen Dinamikleri
• Kadın Hakları ve Aile İlişkileri
• Kadının Aile Üyeleriyle İlişkileri ve Güç Dinamikleri
• Ailede Cinsiyet Eşitliği
İki bağımsız anonim hakem tarafından değerlendirmeden geçecek makaleler, kabul edilmesi halinde, Aralık 2026'da yayımlanacak özel sayımızda yer alacaktır. Gelecek sayıların dolmuş olması ve süreçte makale yoğunluğunun bulunması nedeniyle dergimiz, özel sayı dışında makale kabulüne kapalıdır. Özel sayı dışında dergimize gönderilen makaleler iade edilecektir.
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