CONTENT ANALYSES ON MISSION STATEMENTS OF THE MOBILE NETWORK OPERATORS IN KYRGYZSTAN

Yıl 2018, Cilt: 20 Sayı: 1, 133 - 148, 05.06.2018

Seyil Najımudınova

https://doi.org/10.16953/deusosbil.280488

https://izlik.org/JA67GM84TW

Öz

Comparing
the most popular management tools used by executives regardless of the
geography over years, mission statement consistently remains in the top10.
Transition period from planning to market economy showed that Kyrgyzstan like
other transition economies suffered from a lack of entrepreneurship experience.
Especially crafting of mission statement for organization itself is relatively
new experience for post-Soviet economies like Kyrgyzstan. This paper aims to study
the contents of mission statements of mobile network operators (MNOs) in
Kyrgyzstan and set up whether the mission statements of MNOs include eight
components recommended by Pierce and David (1987). Mission statement components
suggested by Pearce and David are still found to be the most popular and
consistent. The corporate web sites of operators were screened to take out
information about mission statements. This content analysis showed how MNOs are
less successful and consistent in their mission statement. The Pierce and
David’s components were partly included in mission statements of MNO in
Kyrgyzstan.

Anahtar Kelimeler

Strategic Management , Mission Statements , Corporate Image , MNO , Kyrgyzstan

KIRGIZİSTAN'DA CEP OPERATÖRLERİNİN MİSYON BİLDİRİLERİ ÜZERİNDE İÇERİK ANALİZİ

https://izlik.org/JA67GM84TW

Öz

Bulunduğu coğrafyaya bakılmaksızın yöneticiler
tarafından yıllar boyunca kullanılan
en popüler yönetsel araçlar karşılaştırıldığında, misyon bildirisi sürekli
olarak ilk 10'da yer almaktadır.  Planlı
ekonomiden piyasa ekonomisine geçiş döneminde, diğer geçiş ekonomilerinde de
olduğu gibi Kırgızistan'da da girişimcilik tecrübesinin eksikliğinden
kaynaklanmış olan zorluklar yaşanmıştır. Özellikle örgüt için misyon
bildirilerini oluşturmak,  Kırgızistan
gibi Sovyet sonrası ekonomiler için nispeten yeni bir deneyimdir. Bu çalışma,
Kırgızistan'daki cep operatörlerinin misyon bildiri içeriklerini incelemek ve
Pierce ve David (1987) tarafından önerilen 8 bileşenin Kırgızistan’da cep
operatörlerin misyon bildirilerinde bulunup bulunmadığını tespit etmek amacıyla
yapılmıştır.  Pearce ve David tarafından
sunulan misyon bildirileri bileşenleri  halendüzenli ve tutarlı bir şekilde
kullanılmakta olan  araç olarak devam
etmektedir. Cep operatörlerinin kurumsal web sayfaları, onların misyon bildirileri
hakkında bilgi almak amacıyla taranmıştır. 
Yapılan içerik analizi sonucunda, Kırgızistan’da faaliyet gösteren cep
operatörlerinin, misyon bildirilerinde daha az başarılı ve tutarlı oldukları ortaya
çıkmıştır. Kırgızistan’da faaliyet gösteren cep operatörlerin misyon
bildirilerinde Pierce ve David (1987) bileşenleri kısmen bulunduğu sonucuna
ulaşılmıştır.

Anahtar Kelimeler

Stratejik Yönetim , Misyon Bildirisi , Cep Operatörleri , Kurumsal İtibar , Kırgızistan

Kaynakça

• Ageev, A. I., Gratchev, M. V. & Hisrich, R. D, (1995). Entrepreneurship in the Soviet Union and post-socialist Russia. Small Business Economics, 7(5): 365-376.
• Altay, H., (2003). Orta Asya Türk cumhuriyetlerindeki Türkiye kökenli firma yatırımları ve kültür: yöneticiler açısından bir değerlendirme. Balıkesir Üniversitesi Sosyal Bilimler Dergisi, 6(9): 39-57
• Akgemci, T. (2007). Stratejik Yönetim. Ankara, Gazi Kitabevi,
• Akbulut E. & Bayram Y. (2011). A comparative analysis of web-based corporate mission statements. African Journal of Business Management, 5(23): 10014-10022.
• Analoui, F. & Karami, A. (2002). CEOs and development of a meaningful mission statement. Corporate Governance, 2: 13-20.
• Azizi, S. & Hosseinabadi, V. (2014). A content analysis of the mission statements of Iran, Turkey, India and United States pharmaceutical companies, Management and Marketing. 12(1):52-66.
• Bart, C. K. & Baetz, M. C. (1998). The relationship between mission statements and firm performance: An explanatory study. Journal of Management Studies, 16(1–3): 64–77.
• Bart, C. K. & J. C. Tabone. (1999). Mission statement content and hospital performance in the Canadian not-for-profit health care sector. Health Care Management Review, 24 (3): 18–29.
• Biloslavo, R. (2004). Web-based mission statements in Slovenian enterprises. Journal of East European Management Studies, 9(3): 265-277.
• Blair-Loy, M., Wharton, A. S. & Goodstein, J. (2011). Exploring the relationship between mission statements and work–life practices in organizations. Organization Studies, 32 (3): 427–450.
• Bolon, D. S. (2005). Comparing mission statement content in for-profit and not-for-profit hospitals: Does mission really matter? Hospital Topics, 83(4):2-9.
• Darbi, W. P. K. (2012). Of mission and vision statements and their potential impact on employee behavior and attitudes: The case of a public but profit-oriented tertiary institution. International Journal of Business and Social Science, 3(14): 95-109.
• David, M. E., David, F. R. & David F. R. (2014). Mission statement theory and practices: a content analysis and new direction. International Journal of Business, Marketing, and Decision Sciences, 7(1):95-110.
• David, F. R. & David, F. R. (2003). It’s time to redraft your mission statement. Journal of Business Strategy, 24(1): 11-14.
• Desmidt, S. & Heene, A. (2003). Mission statements: in search for ameliorated performance through organization – employee value congruence. First workshop of the EGPA Study Group on Ethics and Integrity of Governance, Oeiras, Portugal, September
• Dobson, P., Starkey K. & Richards J. (2004). Strategic management: issues and cases, 2nd Edition. Blackwell Publishing
• Drucker, P. (2008). Management, Revised edition, Harper Business
• Finley, D. S., Rogers G. & Galloway, J. R. (2001). Beyond the mission statement: alternative futures for today's universities. Journal of Marketing for Higher Education, 10(4):63-82.
• Garg, A. K. (2014). Content analysis of mission statement of mining companies in South Africa. Problems and Perspectives in Management, 12(4): 305-311.
• Germain, R. & Cooper, M. (1990). How a customer mission statement affects company performance. Industrial Marketing Management, 19:47-50.
• Hamel, G. & Prahalad, C. K. (1994). Competing for the future. Harvard Business School Press, Boston, Massachusetts
• Hill, C. W. L. & Jones G. R. (2010). Strategic Management Theory: An Integrated Approach, 9th Edition. South-Western Cengage Learning
• James, H. & Huisman, J. (2009). Missions statements in Wales: the impact of markets and policy on congruence between institutions. Journal of Higher Education Policy and Management, 31(1):23–35.
• James, H. & Huisman, J. (2009). Missions statements in Wales: the impact of markets and policy on congruence between institutions. Journal of Higher Education Policy and Management, 31(1): 23-35.
• Jung, T. & Pompper, D. (2014). Assessing instrumentality of mission, statements and social-financial performance links: corporate social responsibility as context, international journal of strategic communication. International Journal of Strategic Communication, 8:79–99.
• Kibuuka, H. E. (2001) Vision and mission statement in Christian higher educational management in Eastern Africa. Journal of Research on Christian Education, 10(1): 87-114.
• King, D., Case, C. & Premo, K. (2012). An international mission statement comparison: United States, France, Germany, Japan, and China. Academy of Strategic Management Journal, 11(2):93-119.
• King, D., Case, C. & Premo, K., (2014). 2012 Mission statements: a ten country global analysis. Electronic Business Journal, 13(10):627-643.
• Kosmützky, A. (2012). Between mission and market position: empirical findings on mission statements of German higher education institutions. Tertiary Education and Management, 18(1):57-77.
• Köseoglu, M. A. (2008). İşletmeler var olma sebeplerini nasıl ifade ederler?: kobi’lerin misyon ifadeleri üzerine bir arastırma. Yönetim ve Ekonomi, 15(2):89-97.
• Krippendorff, K. (2004). Content Analysis: an introduction to its methodology, 2nd edition, Sage Publications.
• Marjanova, T. J. & Fotov, R. (2014). Corporate mission: much ado about nothing or essential strategic step? Conference Proceedings of the International Journal of Arts and Sciences. Valletta, Malta, 2-6 March 2014, pp.170-182.
• Morden, T. (2007). Principles of Strategic Management. 3rd Edition. Ashgate Publishing
• Mullane, J. V. (2002). The mission statement is a strategic tool: when used properly. Management Decision, 4(5):445-455.
• Najimudinova, S. (2013). Organisational culture dimensions of the Kyrgyz industrial companies. Çukurova Üniversitesi Sosyal Bilimler Enstitüsü Dergisi, 22(1):427-444.
• O'Gorman, C. & Doran, R. (1999). Mission statements in small and medium-sized businesses. Journal of Small Business Management, 37(4): 9-66.
• Orozco, R. (2012). Framing hostilities: analysis of mission statements from segregated Chicana/o schools. Journal of Latinos and Education, 11(2):80-93.
• Pearce, J. & David, F. (1987). Corporate mission statements: the bottom line. Academy of Management Executive, 1(2):109- 115.
• Rajasekar, J., (2013). A comparative analysis of mission statement content and readability. Journal of Management Policy and Practice, 14(6):131-147.
• Rigby, D. K. & Bilodeau, B. (2015). Management Tools and Trends Survey 2015, Bain and Company
• Ritson, N. (2008). Strategic Management, Bookboon, 2nd edition. ISBN 978-87-403-0506-7
• Stemler, S. E., Bebell, D. & Sonnabend, L. A. (2011). Using school mission statements for reflection and research. Educational Administration Quarterly, 47(2):383–420.
• Tanković, A. Č. (2013). Defining strategy using vision and mission statements of Croatian organizations in times of crisis. Economic Research-Ekonomska Istraživanja, 26(1): 331-342.
• Thompson, A. A. & Strickland A. J. (2006). Strategic Management: Concepts and Cases, 11th edition. McGraw-Hill
• Tuhin, M. H. (2014). Content analysis of the banks’ mission statements: a study of Bangladeshi listed banks. Journal of Management and Science, 4(1):30-36.
• Weber, R. P. (1990). Basic Content Analysis, 2nd Edition. Sage Publications
• Williams, L. S. (2008). The mission statement: a corporate reporting tool with a past, present, and future. Journal of Business Communication, 45(2):94-119
• Wilson, J. L., Meyer, K. A. & McNeal, L. (2011). Mission and diversity statements: what they do and do not say. Innovation High Education, 37(2):125-139.
• Виханский, О.С. (1998). Стратегическое управление, 2-е издание, Гардарика, Москва (in Russian, Vihanski O. S. 1998, Strategicheskoe upravlenie, Gardarika, Moscow)
• www.stat.kg web-site of the National Statistical Committee of the Kyrgyz Republic