CONTENT ANALYSES ON MISSION STATEMENTS OF THE MOBILE NETWORK OPERATORS IN KYRGYZSTAN

Öz

Comparing the most popular management tools used by executives regardless of the geography over years, mission statement consistently remains in the top10. Transition period from planning to market economy showed that Kyrgyzstan like other transition economies suffered from a lack of entrepreneurship experience. Especially crafting of mission statement for organization itself is relatively new experience for post-Soviet economies like Kyrgyzstan. This paper aims to study the contents of mission statements of mobile network operators (MNOs) in Kyrgyzstan and set up whether the mission statements of MNOs include eight components recommended by Pierce and David (1987). Mission statement components suggested by Pearce and David are still found to be the most popular and consistent. The corporate web sites of operators were screened to take out information about mission statements. This content analysis showed how MNOs are less successful and consistent in their mission statement. The Pierce and David’s components were partly included in mission statements of MNO in Kyrgyzstan.

Anahtar Kelimeler

• Strategic Management,Mission Statements,Corporate Image,MNO,Kyrgyzstan

KIRGIZİSTAN'DA CEP OPERATÖRLERİNİN MİSYON BİLDİRİLERİ ÜZERİNDE İÇERİK ANALİZİ

Öz

Bulunduğu coğrafyaya bakılmaksızın yöneticiler tarafından yıllar boyunca kullanılan en popüler yönetsel araçlar karşılaştırıldığında, misyon bildirisi sürekli olarak ilk 10'da yer almaktadır.  Planlı ekonomiden piyasa ekonomisine geçiş döneminde, diğer geçiş ekonomilerinde de olduğu gibi Kırgızistan'da da girişimcilik tecrübesinin eksikliğinden kaynaklanmış olan zorluklar yaşanmıştır. Özellikle örgüt için misyon bildirilerini oluşturmak,  Kırgızistan gibi Sovyet sonrası ekonomiler için nispeten yeni bir deneyimdir. Bu çalışma, Kırgızistan'daki cep operatörlerinin misyon bildiri içeriklerini incelemek ve Pierce ve David (1987) tarafından önerilen 8 bileşenin Kırgızistan’da cep operatörlerin misyon bildirilerinde bulunup bulunmadığını tespit etmek amacıyla yapılmıştır.  Pearce ve David tarafından sunulan misyon bildirileri bileşenleri  halendüzenli ve tutarlı bir şekilde kullanılmakta olan  araç olarak devam etmektedir. Cep operatörlerinin kurumsal web sayfaları, onların misyon bildirileri hakkında bilgi almak amacıyla taranmıştır.  Yapılan içerik analizi sonucunda, Kırgızistan’da faaliyet gösteren cep operatörlerinin, misyon bildirilerinde daha az başarılı ve tutarlı oldukları ortaya çıkmıştır. Kırgızistan’da faaliyet gösteren cep operatörlerin misyon bildirilerinde Pierce ve David (1987) bileşenleri kısmen bulunduğu sonucuna ulaşılmıştır.

Anahtar Kelimeler

• Stratejik Yönetim,Misyon Bildirisi,Cep Operatörleri,Kurumsal İtibar,Kırgızistan

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