Analysis Of Magnum Advertisements In The Context Of Semiology From The Perspective Of Globalization: “ Hedonism And Its Icecream Form”

Yıl 2019, Cilt: 2 Sayı: 2, 93 - 110, 30.11.2019

Ali Ülvi Özbey , Zekiye Tan

https://doi.org/10.33464/dorduncukuvvet.628757

Öz

Analysis of Magnum Advertisements in the Context of Semiology from the Perspective of Globalization: “ Hedonism and its Icecream Form”

Öz

 Globalization shows its effect neorly all
around the world. Advertising is one of these fields. While  advertising is responsible for explaining the
characteristics of a product, global world advertising does different thing.
The individual wants to show satisfaction with the product he needs. By using
this stragety, brands give individuals not only brand but also emotions wanted.
While advertisers present the product, they can do this accoding to the
condition of the crociety. Unlike many brands that advertise on topicality,
Magnum deals with the issues of more globalization. Magnum uses the realites of
global world such as the vanily of consumption, the body of women as materiel
Since it is seen that ads have different languages, semiotics analysis can
reveal these differences. In this study, some concepts will be explained at the
beginning, their interrelations will be examined and semiotics will be
analyzed.

Anahtar Kelimeler

globalization, semiotic, magnum

Kaynakça

• Ardıç, N., & Özcan, S. A. (2012). Küyerel Dönüşümler: Küreselleşme, Zihniyet, Siyaset. İstanbul: Küre Yayınları.
• Başkaya, F. (2005). Küreselleşmenin Karanlık Bilançosu. Ankara: Özgür Üniversite Kitaplığı.
• Barthes, R. (1993). Göstergebilimsel serüven. İstanbul: Ypı Kredi Yayınları.