Yıl 2019, Cilt 2 , Sayı 2, Sayfalar 93 - 110 2019-11-30

Analysis of Magnum Advertisements in the Context of Semiology from the Perspective of Globalization: “ Hedonism and its Icecream Form”
Analysis Of Magnum Advertisements In The Context Of Semiology From The Perspective Of Globalization: “ Hedonism And Its Icecream Form”

Ali Ülvi ÖZBEY [1] , Zekiye TAN [2]


 Globalization shows its effect neorly all around the world. Advertising is one of these fields. While  advertising is responsible for explaining the characteristics of a product, global world advertising does different thing. The individual wants to show satisfaction with the product he needs. By using this stragety, brands give individuals not only brand but also emotions wanted. While advertisers present the product, they can do this accoding to the condition of the crociety. Unlike many brands that advertise on topicality, Magnum deals with the issues of more globalization. Magnum uses the realites of global world such as the vanily of consumption, the body of women as materiel Since it is seen that ads have different languages, semiotics analysis can reveal these differences. In this study, some concepts will be explained at the beginning, their interrelations will be examined and semiotics will be analyzed.

globalization, semiotic, magnum
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Birincil Dil en
Konular İletişim
Bölüm Makaleler
Yazarlar

Orcid: 0000-0002-7880-8312
Yazar: Ali Ülvi ÖZBEY
Ülke: Turkey


Orcid: 0000-0001-6552-2641
Yazar: Zekiye TAN
Kurum: -
Ülke: Turkey


Tarihler

Yayımlanma Tarihi : 30 Kasım 2019

Bibtex @araştırma makalesi { dorduncukuvvet628757, journal = {Dördüncü Kuvvet Uluslararası Hakemli Dergi}, issn = {}, eissn = {2636-8633}, address = {Adnan Menderes Üniversitesi İletişim Fakültesi Dekanlığı Aydın Menderes Derslikleri Kat:3 Merkez AYDIN}, publisher = {Adnan Menderes Üniversitesi}, year = {2019}, volume = {2}, pages = {93 - 110}, doi = {10.33464/dorduncukuvvet.628757}, title = {Analysis Of Magnum Advertisements In The Context Of Semiology From The Perspective Of Globalization: “ Hedonism And Its Icecream Form”}, key = {cite}, author = {ÖZBEY, Ali Ülvi and TAN, Zekiye} }
APA ÖZBEY, A , TAN, Z . (2019). Analysis Of Magnum Advertisements In The Context Of Semiology From The Perspective Of Globalization: “ Hedonism And Its Icecream Form”. Dördüncü Kuvvet Uluslararası Hakemli Dergi , 2 (2) , 93-110 . DOI: 10.33464/dorduncukuvvet.628757
MLA ÖZBEY, A , TAN, Z . "Analysis Of Magnum Advertisements In The Context Of Semiology From The Perspective Of Globalization: “ Hedonism And Its Icecream Form”". Dördüncü Kuvvet Uluslararası Hakemli Dergi 2 (2019 ): 93-110 <https://dergipark.org.tr/tr/pub/dorduncukuvvet/issue/50246/628757>
Chicago ÖZBEY, A , TAN, Z . "Analysis Of Magnum Advertisements In The Context Of Semiology From The Perspective Of Globalization: “ Hedonism And Its Icecream Form”". Dördüncü Kuvvet Uluslararası Hakemli Dergi 2 (2019 ): 93-110
RIS TY - JOUR T1 - Analysis Of Magnum Advertisements In The Context Of Semiology From The Perspective Of Globalization: “ Hedonism And Its Icecream Form” AU - Ali Ülvi ÖZBEY , Zekiye TAN Y1 - 2019 PY - 2019 N1 - doi: 10.33464/dorduncukuvvet.628757 DO - 10.33464/dorduncukuvvet.628757 T2 - Dördüncü Kuvvet Uluslararası Hakemli Dergi JF - Journal JO - JOR SP - 93 EP - 110 VL - 2 IS - 2 SN - -2636-8633 M3 - doi: 10.33464/dorduncukuvvet.628757 UR - https://doi.org/10.33464/dorduncukuvvet.628757 Y2 - 2019 ER -
EndNote %0 Dördüncü Kuvvet Uluslararası Hakemli Dergi Analysis Of Magnum Advertisements In The Context Of Semiology From The Perspective Of Globalization: “ Hedonism And Its Icecream Form” %A Ali Ülvi ÖZBEY , Zekiye TAN %T Analysis Of Magnum Advertisements In The Context Of Semiology From The Perspective Of Globalization: “ Hedonism And Its Icecream Form” %D 2019 %J Dördüncü Kuvvet Uluslararası Hakemli Dergi %P -2636-8633 %V 2 %N 2 %R doi: 10.33464/dorduncukuvvet.628757 %U 10.33464/dorduncukuvvet.628757
ISNAD ÖZBEY, Ali Ülvi , TAN, Zekiye . "Analysis Of Magnum Advertisements In The Context Of Semiology From The Perspective Of Globalization: “ Hedonism And Its Icecream Form”". Dördüncü Kuvvet Uluslararası Hakemli Dergi 2 / 2 (Kasım 2019): 93-110 . https://doi.org/10.33464/dorduncukuvvet.628757
AMA ÖZBEY A , TAN Z . Analysis Of Magnum Advertisements In The Context Of Semiology From The Perspective Of Globalization: “ Hedonism And Its Icecream Form”. Dördüncü Kuvvet Uluslararası Hakemli Dergi. 2019; 2(2): 93-110.
Vancouver ÖZBEY A , TAN Z . Analysis Of Magnum Advertisements In The Context Of Semiology From The Perspective Of Globalization: “ Hedonism And Its Icecream Form”. Dördüncü Kuvvet Uluslararası Hakemli Dergi. 2019; 2(2): 110-93.