STRATEJİ BELİRLEME SÜRECİNİN KAPSAMLILIĞI

Öz

Bütünleştirici planlama yaklaşımına göre proaktif, rasyonel, normatif ve kapsamlı bir akış içeren stratejik yönetim ana hatları ile misyonun ve amaçların belirlenmesi, çevre analizleri yapılarak stratejilerin belirlenmesi, uygulanması ve kontrolünden oluşmaktadır. Strateji belirleme sürecinin ise önemli bir niteliği çevredeki fırsat ve tehlikeler ile işletmenin güçlü ve zayıf yanlarının detaylı bir şekilde incelenmesi ve isabetli stratejik kararlar alabilmek için bu incelemelerde elde edilen verilerin en iyi bir şekilde değerlendirilmesi anlamında kullanılan kapsamlılıktır. Daha çok zaman ve kaynak ayrılması, daha çok bilgi toplanması ve son kararı vermeden önce stratejist olarak görev yapan yöneticiler arasında daha çok fikir tartışması yapılması kapsamlı bir strateji belirleme sürecinin özelliklerindendir.

Anahtar Kelimeler

• Strateji, Kapsamlılık, Swot Analizi, Çatışma

Öz

According to the integrated planning approach, strategic management comprehending a proactive, rational, normative and comprehensive sequence, is composed o f the following main steps, namely, determination of the mission and goals, determination o f the corporate strategies after an environmental analysis, and implementation and control o f these strategies. One o f the significant characteristics o f the strategy determination process is the notion of comprehensiveness that is a detailed study of strengths and weaknesses of the firm and the opportunities and threats within the environment and a deeper evaluation of the collected data. Allocating more time and resources for this process, collecting more information and making more debates over conflicting opinions among strategists before the final decision are the important properties o f this process

Anahtar Kelimeler

• Strategy, Comprehensiveness, SW O TAnalysis, Conflict

Kaynakça

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