KANSEİ MÜHENDİSLİĞİ VE UYGULAMALARI

Öz

Globalleşen dünya ve ağır rekabet koşulları müşteri odaklı üretim yapmayı zorunlu hale getirmiştir. Kansei Mühendisliği müşteri odaklı bir yaklaşım olup, kişinin arzu ettiği bir ürünle ilgili olarak hissettiklerinin ve aklındaki imajın ürünün tasarım aşamasına yansımasını sağlayan bir teknoloji olarak tanımlanabilmektedir. Bu çalışmada; müşteri odaklı tasarım yapmanın gerekliliği üzerinde durularak, tasarlama teorilerinin gelişiminden ve Kansei Mühendisliği'nin KM bu süreç içindeki yerinden söz edilmektedir. Kansei'nin ve KM'nin tanımı, tarihsel gelişimi, tasarımla olan ilişkisi konularına değinilmekte ve KM'nin 3 tipi tanıtılmaktadır. KM'nin günlük hayattaki uygulamalarından örnekler verilmekte, KM'nin uygulanmasında görülen zorluklar ve KM ile ilgili eleştiriler aktarılmakta ve KM uygulamalarının geleceği ile ilgili yorum ve öneriler sunulmaktadır.

Anahtar Kelimeler

• Kansei Mühendisliği, Ergonomi, Tasarım

Öz

In the 1970's, manufacturers produced a volume of products and people bought them. Nowadays consumers desire the products that match their own feelings of design, function and price. That's why the newest ergonomic technology, which was the opposite pole from western objectivity and logical thinking -named Kansei Engineering KE - was born in Japan. KE aims to implement the consumer's needs and desires into the product design. in this study, the need of consumer centered design, the development of designing theories and the place of KE in design process are explained. KE is introduced and procedure of KE is explained. After that some examples of application areas of KE are presented. How KE can help or develop design processes is explained. Finally the difficulties that KE applicants are faced to are presented and some comments are given about the present and future situation of KE.

Anahtar Kelimeler

• Kansei Engineering, Ergonomics, Design.

Kaynakça

1. AFZULPULKAR, N. (2001), "Some Technical Papers (Kansei Engineering)." Asian Technology Information Program (ATIP) Home Page http://www.atip.or.ip/ATIP/public/atip.reports.95.html
2. B A YAZIT, N. (1994), "Endüstri Ürünlerinde ve Mimarlıkta Tasarlama Metodlarma Giriş", Literatür Yayınevi, istanbul.
3. GUETSCHOW, J. (2000) "Kansei Ergonomics: An Interview with the Founder, Dr. Mitsuo Nagamachi."Ergoweb Home Page http://www.ergoweb.com/resources/reference/industergo/iejan95.cfm
4. HAYASHI, C. (1976), Method of Quantification, Toyokeizai, Tokyo.
5. ISHIHARA, S., KEIKO, I., NAGAMACHİ, M., MATSUBARA, Y. (1997), "An analysis of Kansei structure on shoes using self-organizing neural networks" Jnternational Journal of Industrial Ergonomics, 19, 93-104.
6. JINDO, T., HIRASAGO, K. ve NAGAMACHİ, M. (1995), "Development of a design support system for office chairs using 3-D graphics", International Journal of Industrial Ergonomics, 15(1), 49-62.
7. JINDO, T., HIRASAGO, K. (1997), "Application Studies to Car Interior of Kansei Engineering." International Journal of Industrial Ergonomics 19 : 105-114.
8. KUNPYO, L. (2000), "Development of Emotional Engineering and the Role of Design" http://www.ouillim.org/english/04FILES/ARTICLES/055 04.HTML

9. MENON, H.G. (1992), TQM in New Product Manufacturing, New York, McGrawHill.
10. MURAI, S., TANAKA, N. ve ONO, K. (2001), "Development of a New Concept for Kansei Engineering for the Virtual Reality Map." Hotbot Home Page http://pages.hotbot.com/edu/geoinformatics/f81 .html
11. NAGAMACHI, M. (1995), "Kansei Engineering : A New Ergonomic ConsumerOriented Technology for Product Development." International Journal of Industrial Ergonomics 15: 3-11
12. . (1997), "Kansei Engineering and Comfort", International Journal of Industrial Ergonomics, 19,79-80.
13. . (1989), Kansei Engineering, Kaibundo, Tokyo.
14. . (1991), "An image technology expert system and its application to design consultation", International Journal of Human-Computer Interaction, 3 (3), 267-279.
15. NAGAMACHI, M., İMADA, A. (1995), "Kansei Engineering: An Ergonomic Technology for Product Development" International Journal of Industrial Ergonomics, 15(1).
16. NAKADA, K., (1997) "Kansei Engineering Research on the Design of Construction Machinery" International Journal of Industrial Ergonomics 19, 129-146.
17. NAKATA, K., IWATA, T., NAGAMACHI, M. (1994), "Color and Kansei on miniconstraction vehicle", Human Interface, 9(1), 23-26.
18. OSGOOD, C.E., SUCI, G.C., TANNENBAUM, P.H. (1957), The Measurement of Meaning, Illinois Press.
19. PETERSON, D. (1992), Teamwork: New Management Ideas ofr the Nineties, Victor Gollanez, London.
20. SMITH, R. (1997), "MOT on the Net Users in Design-QFD, PD and KE." International Association of the Management of Technology Newsletter Home Page http://www.iamot.org/IAMOTNLVol3No4/MotOnNet.html
21. YANG, S., NAGAMACHI, M., LEE, S. (1999), "Rule-based inference model for Kansei Engineering System." International Journal of Industrial Ergonomics 24, 459-471.
22. YAPICIOĞLU, N., ÖZKAN, C, FIĞLALI, A. (1996), "The Overall Approach: Total Participative Ergonomics", Advances in Applied Ergonomics, Proceedings of the lst International Conference on Applied Ergonomics ICAE'96, İstanbul, Turkey, May 21-24, 283-286.
23. www.mazdapennev.com/kaneng.htm "Kansei Engineering : What is important, one cannot see with the eye"
24. www.3ibm.com/ibm/easv "Kansie User Interfaces: Merging human amotion and Al for next generation interfaces"