İŞLETMELERİN PAZAR PERFORMANSI İLE İNSAN KAYNAKLARI UYGULAMALARI ARASINDAKİ İLİŞKİNİN ARAŞTIRILMASINA YÖNELİK BİR ÇALIŞMA

Öz

İşletmelerde yürütülen bütün faaliyetlerin temelinde insan faktörü vardır ve bu faktörlerin iyi yönetilmesi işletmenin başarısında önemli bir etkendir. Bu çalışma kapsamında işletmelerde insan kaynakları İK uygulamaları; personel seçim süreci, performans değerleme, iş zenginleştirme, iş basitleştirme, iş rotasyonu ve iş genişletme olarak ele alınmıştır. Diğer taraftan işletme faaliyetlerinin sonuçlarını görerek, önceden belirlenmiş amaçlara ulaşılıp ulaşılmadığına bakarlar ve bu bağlamda işletmenin dış çevresiyle ilgili olan pazar performansının değerlen-dirilmesi önemlidir. Bu çalışmada işletmelerin pazar performansı ile İK uygulamaları arasındaki ilişki Türkiye'de faaliyet gösteren işletmeler kapsamında araştırılmaktadır. Araştırma sonuçlarına göre özellikle iş zenginleştirme ve personel seçim sürecinin etkinliğinin işletmelerin pazar performansını etkilediği görülmüştür.

Anahtar Kelimeler

• İnsan Kaynakları, Pazar Performansı, İşletme Yönetimi

A RESEARCH ON ANALYSING THE RELATIONSHIP BETWEEN BUSINESSES, MARKET PERFORMANCE AND HUMAN RESOURCES APPLICATIONS

Öz

Human factor lies beneath all activities performed by businesses and directing this factor well is a crucial factor in the success of businesses. Within the scope of this study, human resources applications in businesses consist of employee recruitment process, performance evaluation, work enrichment, work simplification, work rotation and work expanding. Besides, businesses check whether predefined targets are reached or not by evaluating the result of their activities. In this context, it is important to consider businesses’ market performance related to its outer surrounding. In this study the relationship between businesses’ market performance and their human resources applications has been investigated within the scope of the businesses operational in Turkey

Anahtar Kelimeler

• Business management, Market performance, Human resources

Kaynakça

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