TÜRKİYE’DE FATURASIZ VE FATURALI MOBİL HAT TERCİHİNİN AMPİRİK ANALİZİ

Öz

Bu çalışmada, Türkiye’de mobil telefon aboneliğinde faturalı ve faturasız hat tercihinin belirleyicileri incelenmektedir. Abone karakteristikleri ile abonelik türü faturasız – faturalı hat tercihi arasındaki ilişki ikili lojistik regresyon kullanılarak analiz edilmektedir. Analizlerde kullanılan veriler 2009 üçüncü çeyrekte yapılan anket sonucunda elde edilmiştir. Sonuçlar abonelik tercihi ile kullanılan bağımsız değişkenler arasında anlamlı bir ilişki olduğunu göstermektedir. Analizler neticesinde ankete katılan bireylerin tercihleri üzerinde bu bireylerle aynı hanedeki diğer bireylerin tercihlerinin önemli etkileri olduğu bulunmuştur. Ayrıca, bulunan sonuçlar, mobil telefonlarını genellikle konuşma ve internete girmek için kullanan abonelerin faturalı hat tercih etme olasılığının yüksek olduğunu gösterirken, faturasız hat tercih eden abonelerin ise mobil telefonlarını çoğunlukla kısa mesaj gönderme ve mobil telefon oyunları oynamak için kullanmaktadırlar

Anahtar Kelimeler

• Mobil İletişim, Faturasız/Faturalı Hat Tercihi, İkili Lojistik Regresyon, (Sosyal) Şebeke Etkileri

EMPIRICAL ANALYSIS OF PRE-PAID AND POST-PAID MOBILE SUBSCRIPTION IN TURKEY

Öz

This paper investigates the determinants of pre-paid and post-paid mobile phone subscriptions in Turkey. The binary logit analysis is employed to explore the relationship between the subscribers’ characteristics and their subscription type i.e. pre-paid or post-paid. The data used in the analysis relies on a survey carried out during 2009-Q3. The results indicate that there is a statistically significant relationship between the subscription type choice and the dependent variables. It is found that the choices of the other members living in the respondents’ household have significant effect on the decisions of the subscribers. The results also show that the subscribers who use their phones mainly for mobile calls and for surfing on internet are more likely to have a post-paid subscription while the pre-paid users usually use their phones for short messages and for playing games on their mobile phones.

Anahtar Kelimeler

• Mobile Communications, Pre-paid/Post-paid Choice, Binary Logit Regression, (Social) Network Effects

Kaynakça

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