TÜRKİYE'DE İSLAMİ VE GELENEKSEL BANKALARIN MÜŞTERİ FARKINDALIĞI VE SEÇİM KRİTERLERİNİN DEĞERLENDİRİLMESİ

Öz

Bu çalışmanın amacı Türkiye'de Katılım Bankaları ve Ticari Bankalar tarafından İslami ilkelere yönelik sunulan bankacılık ürünlerini / hizmetlerini, müşteri seçim kriterleri ve müşteri bilincini incelemektir.Çalışmada, Türkiye'nin çeşitli illerinden 1082 katılımcıdan oluşan bir örneklem kullanılarak 3 Temmuz – 23 Eylül 2015 dönemi arasında anket yoluyla veri toplanmıştır.Tanımlayıcı istatistikler ve ki-kare istatistikleri rapor edilmiştir. Tarafımızca bu çalışma, bugüne kadar Türkiye'de Ticari Bankalar ve Katılım Bankalarının karşılaştırmalı analizi açısından kullanılan en detaylı ve kapsamlı verilere dayalı olarak yapılmıştır

Anahtar Kelimeler

• Katılım Bankacılığı, İslam Bankacılığı, Ticari Bankacılık, Müşteri Seçimi, Türkiye

ASSESSING CUSTOMER AWARENESS AND SELECTION CRITERIA OF ISLAMIC AND CONVENTIONAL BANKS IN TURKEY

Öz

The purpose of this study is to examine customers’selection criteria, banking products/services and customers’ awareness towards Islamic principles offered by CBs and PBs in Turkey. A sample of 1082 respondents from various cities in Turkey is used in the study by the means of questionnaire used to collect the data between the period of 3rd of July – 23rd of September, 2015. Descriptive statistics and chi-square statistics are reported. To our knowledge this study has been carried out based on the most detailed and comprehensive data ever used in terms of comparative analysis of the CBs and the PBs in Turkey.

Anahtar Kelimeler

• Participating Banking, Islamic Banking, Conventional Banks, Customer Selection, Turkey

Kaynakça

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