The Moderating Role of Competition Intensity on the Impact of Strategy Formation Capability on Business Performance

Yıl 2019, Cilt: 20 Sayı: 2, 155 - 169, 01.07.2019

Bozkurt Kağan Aktürk Mehtap Özşahin

Öz

Strategy formulation capability is at the forefront of core capabilities resulting in competitive advantage. However, some researchers propose that this basic capability will have different effects on businesses performance depending on internal and external environmental factors. In this context, the aim of this study is to examine the moderating role of "competition intensity", as an environmental factor, on the effect of strategic formulation capability on performance. The measurement scale has been adopted from the literature and conducted on 233 managers of large scale firms operating in manufacturing industry in Turkey. The research findings revealed the moderating effect of competitive intensity on the relationship of strategy formulation capability to business performance

Anahtar Kelimeler

Strategy formulation, Competition, Business performance

Strateji Formülasyonu Oluşturma Yeteneğinin İşletme Performansına Etkisinde Rekabet Şiddetinin Düzenleyici Rolü

Öz

Stratejik yönetimin kalbini oluşturan strateji formülasyon yeteneği, işletmelere rekabet avantajı sağlayan temel yeteneklerin başında yer almaktadır. Hâlbuki bazı araştırmacılar bu temel yeteneğin, işletmelerin iç ve dış çevre özelliklerine bağlı olarak performanslarına etkisinin farklılaşacağını ileri sürmektedirler. Bu bağlamda, çalışmanın amacı; çevresel unsurlardan “rekabet şiddetinin”, strateji formülasyon yeteneğinin işletme performansına etkisinde düzenleyici rolünü araştırmaktır. Literatürde kullanılan ölçeklerin uyarlanmasıyla oluşturulan anket, Türkiye’de üretim sektöründe faaliyet gösteren büyük ölçekli işletmeler üzerinde uygulanmıştır. 233 firma yöneticisinden elde edilen verilerin analizi sonucunda, rekabet şiddetinin, strateji formülasyonu yeteneğinin işletme performansına olan etkisinde düzenleyici role sahip olduğu bulgusuna ulaşılmıştır.

Anahtar Kelimeler

Strateji Formülasyonu, Rekabet, İşletme Performansı

Kaynakça

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