MARKOV ANALİZİ İLE DUMLUPINAR ÜNİVERSİTESİ ÖĞENCİLERİNİN MARKET KULLANIMI

Öz

Müşteri isteklerinin sürekli değişmekte olduğu rekabet bulunan bir ortamda firmaların ayakta kalabilmeleri için rakiplerine üstünlüklerini göstermeleri ve kendilerini geliştirmeleri gerekmektedir. Bu çalışmada, Dumlupınar Üniversitesinde okuyan öğrencilerin market tercihleri incelenmiş ve bu marketlere olan bağımlılıkları Markoz Analizi ile araştırılmıştır.

Anahtar Kelimeler

• Markov Analizi,market kullanımı,marka bağımlılığı

MARKET USAGE OF THE STUDENTS AT THE UNIVERSITY OF DUMLUPINAR UNIVERSITY VIA MARKOV ANALYSIS

Öz

Firms should show their priorities to the competitors and improve theirselves to survive in a competitive environment that varying the requirements of customers. In this study, the market preferences of the student at Dumlupınar University was analyzed and dependencies via Markov Analysis. 

Anahtar Kelimeler

• Markov Analysis,market usage,brand dependency

Kaynakça

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