KAYNAKLARA DAYALI REKABET STRATEJİSİ GELİŞTİRME

Öz

Understanding sources of sustainable competitive advantage (SCA) is perhaps the most important topic in strategic management. A resource-based view of the firm (RBV), which has began to develop after 1980s, presents substantial insights in this topic and has become a dominant model in explaining sources of SCA. A major contribution of this model to strategic management has been to emphaisize again the importance of the firm in gaining SCA. This model views the firm resources rather than external environment as sources of SCA. While the model is developing both teheoretically and amprically, its implications for practicing managers in terms of formulating competitive strategy were not sufficiently examined in the literature. To contribute to remedy this neglect, after summarizin main points of RBV, its implications for managers were examined

Anahtar Kelimeler

• sustainable competitive advantage, resources, competitive strategy

KAYNAKLARA DAYALI REKABET STRATEJİSİ GELİŞTİRME

Öz

Sürdürülebilir rekabet üstünlüğünün (SRÜ) kaynaklarını anlamak, stratejik yönetimin belki de en önemli konusudur. 1980’li yırlardan sonra gelişmeye başlayan kaynaklara dayalı işletme modeli (KDİM), bu konuda önemli görüşler ileri sürmektedir ve bugün SRÜ’yü açıklamada en etkili model haline gelmiştir. Modelin stratejik yönetime en önemli katkısı, SRÜ elde etmede işletmenin önemini yeniden gündeme getirmesi olmuştur. Bu model SRÜ’nün kaynaklarını dış çevreden çok işletme kaynaklarında görür. Model teorik ve ampirik olarak gelişmesine rağmen, onun rekabet stratejisi geliştirme açısından yöneticiler için sonuçları literatürde yeterince incelenmemiştir. Bu eksikliğin giderilmesine katkıda bulunmak amacıyla, bu çalışmada, KDİM’nin temel görüşleri kısaca açıklandıktan sonra, onun uygulamadaki yöneticiler için sonuçları incelenmiştir

Anahtar Kelimeler

• sürdürülebilir rekabet üstünlüğü, kaynaklar, rekabet stratejisi

Kaynakça

1. Kitaplar
2. Barney, J. B. 1997. Gaining and Sustaining Competitive Advantage, Addison- Wesley Pub.: Reading, Massachusetts.
3. Collis, D. ve Montgomery, C. A. 1998. Corporate Strategy: A Resource- Based Approach, McGraw-Hill: Boston, Massachusetts.
4. Grant, R. M. 1991a. Contemporary Strategy Analysis: Concepts, Techniques, Applications. Cambridge, Massachusetts: Blackwell Publishers. Makaleler
5. Amit, P. ve Schoemaker, P.J.H. 1993. Strategic Assets and Organizational Rent. Strategic Management Journal, 14: 33-46.
6. Barney, J. 1991. Firm Resources and Sustained Competitive Advantage. Journal of Management, 17 (1): 99-120.
7. Barney, J. B. 2001. Is the Resource-Based "View" a Useful Perspective For Strategic Management Research? Yes. The Academy of Management Review, 26 (1): 41-56.
8. Bowman, C. ve Ambrosini, V. 2003. How the Resource-based and Dynamic Capability Views of the Firm Inform Corporate-level Strategy. British Journal of Management, 14: 289-303.

9. Collis, D. 1991. A Resource-based Analysis of Global Competition: The Case of the Bearings Industry. Strategic Management Journal, 12:49- 68.
10. Collis, D. J. 1994. Research Note: How Valuable are Organizational Capabilities?. Strategic Management Journal, 15:143-152.
11. Collis, D. ve Montgomery, C. 1995. Competing on Resources: Strategy in the 1990s, Harvard Business Review, July-August: 118-128.
12. Combs, J.G. ve Ketchen, D.J. 1999. Explaining Interfirm Cooperatıon and Performance: Toward a Reconciliation of Predictions from the Resource-based Vıew and Organızatıonal Economics. Strategic Management Journal, 20: 867–888.
13. Connor, T. 2002. The Resource-based View of Strategy and Its Value to Practicing Managers, strategic Change, 11: 307-316.
14. Fahy, J. 2000. The Resource-based View of the Firm: Some Stumbling- blocks on the Road to Understanding Sustainable Competitive Advantage. Journal of European Industrial Training, 24 (2/3/4): 94 (article-html).
15. Foss, N.J. ve Knudsen,T. 2003. The Resource-based Tangle: Towards a Sustainable Explanation of Competitive Advantage. Managerial and Decision Economics, 24: 291–307
16. Grant, R. M. 1991b. The Resource-based Theory of Competitive Advantage: Implications for Strategy Formulation, California Management Review, Spring: 114-134.
17. Herbane, B. 1997. The Resource-based View: Using Strategy Unorthodoxy to Identify Uniqueness. Management Research News, 20 (2/3): 57-58.
18. Hoopes, D. G., Madsenz, T. ve Walker, G. 2003. Guest Edıtors’ Introductıon to the Specıal Issue: Why ıs There a Resource-based Vıew? Toward a Theory of Competitive Heterogeneity. Strategic Management Journal, 24: 889–902.
19. Juga, J. 1999. Generic Capabilities: Combining Positional and Resource- based Views for Strategic Advantage. Journal of Strategic Marketing, 7: 3-18.
20. Mosakowskı, E. 1998. Managerıal Prescrıptıons Under the Resource-based Vıew of Strategy: The Example of Motıvatıonal Technıques. Strategic management journal, 19: 1169–1182.
21. Mehra, A. 1994. Resource-Based View of Strategic Groups, Journal of Socio-Economics, 23 (4): 425-439 (article-html).
22. Noel, H. ve Aime H. 2002. The Analysis of Strategic Groups and Its Contribution to Competence Theory and Practice. www.cbm.net/papers_2002/(article-pdf).
23. Peteraf, M. A. 1993. The Cornerstones of Competitive Advantage: A Resource-based View. Strategic Management Journal. 14: 179-191.
24. Peteraf, M. A. ve Barney, J.B. 2003. Unraveling the Resource-based Tangle. Managerial and Decision Economics, 24: 309-323.
25. Ray, G., Barney, J.B. ve Muhanna, W. A. 2004. Capabilities, Business Process, and Competitive Advantage: Choosing The Dependent Variable in Empirical Tests of the Resource-based View. Strategic Management Journal, 25: 23-37.
26. Spanos, Y. E. ve Lioukas, S. 2001. An Examination into the Causal Logic of Rent Generation: Contrasting Porter’s Competitive Strategy Framework and the Resource-based Perspective, Strategic Management Journal, 22: 907-934.
27. Tecee, D. J., Pisano, G. ve Shuen, A .1997. Dynamic Capabilities and Strategic Management, Strategic Management Journal, 18 (7):509-533.
28. Wernerfelt, B. 1984. A Resource-based View of the Firm. Strategic Management Journal, 5: 171-180.