İNTERNETLE DEĞİŞEN SİYASET PAZARLAMASI: DÜNYADAN ÖRNEKLERLE YENİ TRENDLER

Öz

In recent years, Internet, by giving a new dimension to the relationship between politics and marketing, has become a popular environment where political communication and campaigns are being fulfilled. Internet, which has become an important tool of political marketing nowadays, offers new opportunities in reaching to the voters, spreading the ideologies and thoughts, providing support and monetary resource in terms of political parties, candidates and leaders; whereas, in terms of voters, it offers big opportunities in getting to know the politics of parties, reaching the candidates and delivering the views. And in this way, it strengthens the political communication and interaction. The aim of this study is to examine the new trends which have become widespread with the Internet in political marketing. In this context, the new trends emerging with the Internet in political marketing have been handled with the help of sample applications from the world and the new expansions brought by these trends to political marketing have been emphasized

Anahtar Kelimeler

• Political marketing, political marketing on Internet, political blogging, political marketing with social network sites, political marketing with video sharing sites

İNTERNETLE DEĞİŞEN SİYASET PAZARLAMASI: DÜNYADAN ÖRNEKLERLE YENİ TRENDLER

Öz

İnternet, siyaset ve pazarlama ilişkisine yeni bir boyut kazandırarak, son yıllarda siyasi iletişim ve kampanyaların gerçekleştirildiği Günümüzde siyaset pazarlamasının önemli bir aracı haline bir

Anahtar Kelimeler

• Siyaset pazarlaması, internette siyaset pazarlaması, siyasi blogging, sosyal ağ siteleri ile siyaset pazarlaması, video paylaşım siteleri ile siyaset pazarlaması

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