KOBİ SAHİP VE YÖNETİCİLERİNİN REKABET STRATEJİLERİNİ FARKLI PERFORMANS ÖLÇÜTLERİ AÇISINDAN DEĞERLENDİRMESİNE YÖNELİK BİR SAHA ARAŞTIRMASI

Öz

Although strategies implemented by large firms have long been a primary subject in the literature and concern of practitioners, not as much studies and research have been done on the strategic dimension of Small and Medium-sized Enterprises (SMEs). Since SMEs differ from large firms in terms of their structure and approaches in many respects, strategies implemented successfully by the large firms may not become effective for the SMEs. For this reason it’s especially important to analyze SMEs in terms of strategies they follow. In this research, strategies implemented by the SMEs in metal and machine and equipment sector operating in the Marmara and Gebze region have been analyzed against a variety of performance criteria. In this study, a relationship is found between all the performance criteria considered and the following variables: the applications of programs to improve TQM, giving importance to the production of special products and services, application of comprehensive control procedures, and employing highly skilled personnel strategies

Anahtar Kelimeler

• SME, competitive strategy, performance,quality

KOBİ SAHİP VE YÖNETİCİLERİNİN REKABET STRATEJİLERİNİ FARKLI PERFORMANS ÖLÇÜTLERİ AÇISINDAN DEĞERLENDİRMESİNE YÖNELİK BİR SAHA ARAŞTIRMASI

Öz

Son yıllarda büyük işletmelerce uygulanan rekabet stratejileri işletme literatüründe önemli oranda inceleme konusu olurken, Küçük ve Orta Ölçekli İşletmeler açısından bu alanda daha az araştırma yapılmıştır. Küçük ve Orta Ölçekli İşletmeler, büyük işletmelerle kıyaslandığında birçok yönden farklı yapı ve anlayışa sahiptirler. Bu farklı anlayışlara rağmen, büyük işletmelerde başarı ile uygulanan stratejilerin aynen KOBİ’lerde uygulanması olumsuz sonuçlara neden olabilir. Bu nedenle özellikle stratejik yaklaşımlar yönünden KOBİ’lerin daha detaylı incelenmesinde yarar vardır. Bu araştırmamızda makine ve ekipmanları sektörü ile metal sanayi sektöründe Gebze ve civarında faaliyet gösteren KOBİ’lerde değerlendirilmiştir. Bu değerlendirme sonucu; Toplam kaliteyi gerçekleştirmeye yönelik programları uygulama, Özel ürün yada hizmetlerin üretimine önem verme, Kapsamlı kontrol prosedürleri uygulama ve Yüksek nitelikli personel istihdam etme stratejileri ile incelenen tüm performans kriterleri arasında ilişki bulunmuştur

Anahtar Kelimeler

• KOBİ, rekabet stratejisi, performans,kalite

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