DİJİTAL OKURYAZARLIĞIN DİJİTAL GİRİŞİMCİLİK NİYETİNE ETKİSİNDE İŞSİZLİK KAYGISININ ARACI ROLÜ

Öz

Bu araştırma, dijital okuryazarlığın dijital girişimcilik niyeti üzerindeki etkisinde işsizlik kaygısının aracı rolünü inceleyerek genç bireylerin dijital yeterlilikleri ile kariyer yönelimleri arasındaki ilişkileri anlamayı amaçlamaktadır. Nicel araştırma deseniyle yürütülen çalışmada, Kafkas Üniversitesi’nde öğrenim gören 727 öğrenciden anket yoluyla veri toplanmış ve analizler yapısal eşitlik modellemesi (PLS-SEM) ile gerçekleştirilmiştir. Bulgular, dijital okuryazarlığın dijital girişimcilik niyetini anlamlı şekilde artırdığını, işsizlik kaygısının ise bu ilişkide kısmi aracı rol oynadığını ortaya koymuştur. Ayrıca literatürdeki genel yaklaşıma paralel olarak dijital okuryazarlığın işsizlik kaygısını azaltması beklenirken, aksine pozitif yönde bir ilişki saptanmıştır. Bu durum, dijital farkındalığın kaygı düzeyini artırabileceğini göstererek literatürdeki geleneksel yaklaşımlara eleştirel bir katkı sunmakta ve dijitalleşmenin psikososyal etkilerine yönelik özgün bir tartışma zemini oluşturmaktadır.

Anahtar Kelimeler

• Dijital Okuryazarlık
• Dijital Girişimcilik Niyeti
• İşsizlik Kaygısı
• Girişimcilik
• İstihdam.

THE MEDIATING ROLE OF UNEMPLOYMENT ANXIETY IN THE EFFECT OF DIGITAL LITERACY ON DIGITAL ENTREPRENEURSHIP INTENTION

Öz

This study aims to examine the mediating role of unemployment anxiety in the effect of digital literacy on digital entrepreneurial intention, seeking to understand the relationship between young individuals’ digital competencies and their career orientations. Conducted through a quantitative research design, the study collected data via a questionnaire from 727 students enrolled at Kafkas University. The data were analyzed using structural equation modeling (PLS-SEM). The findings reveal that digital literacy significantly increases digital entrepreneurial intention, and unemployment anxiety plays a partial mediating role in this relationship. Contrary to expectations, a positive relationship was identified between digital literacy and unemployment anxiety. This result suggests that increased digital awareness may elevate anxiety levels, offering a critical perspective on traditional assumptions in the literature. The study contributes to the field by providing an original discussion on the psychosocial impacts of digitalization and highlighting the complexity of digital competence in shaping entrepreneurial intentions.

Anahtar Kelimeler

• Digital Literacy
• Digital Entrepreneurial İntention
• Unemployment Anxiety
• Entrepreneurship
• Employment.

Kaynakça

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