A Global Bibliometric Perspective on Organizational Attractiveness: Patterns, Influences, and Future Directions

Öz

This study aims to identify key patterns, trends, and influential contributors within the academic literature on organizational attractiveness through a comprehensive bibliometric analysis. A total of 396 publications from 1988 to 2023 were retrieved from the Web of Science (WoS) database using the keyword “organizational attractiveness” in titles, abstracts, and keywords. The analysis was conducted using VOSviewer (Version 1.6.19) and SciMAT (Version 1.1.06) software tools. The results show that the highest number of publications occurred in 2023 (n=38), reflecting increasing scholarly interest. In terms of geographical distribution, the United States ranks first with 64 publications. Keyword co-occurrence analysis revealed that “organizational attractiveness” (133), “recruitment” (65), “employer branding” (32), and “corporate social responsibility” (22) are the most prominent terms, indicating the thematic structure of the field. SciMAT analysis also highlights the conceptual evolution of the topic across three periods, revealing a transition from foundational constructs to more diverse and strategic themes. The study contributes to a better understanding of the field’s development, identifies gaps for future research, and offers insights into the dynamics of scholarly production in organizational attractiveness.

Anahtar Kelimeler

• organizational attractiveness
• recruitment
• employer branding
• corporate social responsibility
• signaling theory
• organizational reputation
• organizational prestige
• organizational image

Örgütsel Çekiciliğe İlişkin Küresel Bir Bibliyometrik Bakış Açısı: Eğilimler, Etkiler ve Gelecekteki Yönler

Öz

Bu çalışma, kapsamlı bir bibliyometrik analiz aracılığıyla örgütsel çekicilik konusundaki akademik literatürde yer alan temel kalıpları, eğilimleri ve etkili yazarları belirlemeyi amaçlamaktadır. 1988–2023 yılları arasında yayımlanmış toplam 396 çalışma, başlık, özet ve anahtar kelimelerde “organizasyonel çekicilik” ifadesi aranarak Web of Science (WoS) veri tabanından elde edilmiştir. Analizler VOSviewer (Sürüm 1.6.19) ve SciMAT (Sürüm 1.1.06) yazılımları kullanılarak gerçekleştirilmiştir. Sonuçlar, en fazla yayının 2023 yılında (n=38) yapıldığını ve bu durumun konuya yönelik artan bilimsel ilgiyi yansıttığını göstermektedir. Coğrafi dağılım açısından Amerika Birleşik Devletleri 64 yayınla ilk sırada yer almaktadır. Anahtar kelime eş-oluşum analizi, “örgütsel çekicilik” (133), “işe alım” (65), “işveren markası” (32) ve “kurumsal sosyal sorumluluk” (22) terimlerinin alanın tematik yapısını ortaya koyan en belirgin kavramlar olduğunu göstermiştir. SciMAT analizi ayrıca konunun üç dönemdeki kavramsal evrimini vurgulayarak temel yapılardan daha çeşitli ve stratejik temalara doğru bir geçişi ortaya koymuştur. Bu çalışma, alanın gelişiminin daha iyi anlaşılmasına katkı sağlamakta, gelecekteki araştırmalar için boşlukları belirlemekte ve örgütsel çekicilik alanındaki akademik üretimin dinamiklerine dair önemli içgörüler sunmaktadır.

Anahtar Kelimeler

• Örgütsel çekicilik
• işe alım
• işveren markası
• kurumsal sosyal sorumluluk
• sinyalizasyon teorisi
• örgütsel itibar
• örgütsel prestij
• örgütsel imaj

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