POTANSİYEL GİRİŞİMCİ OLAN KADINLARIN MOTİVASYON FAKTÖRLERİ VE ESKİŞEHİR’DE BİR ARAŞTIRMA

Öz

Girişimcilik, ülkelerin ekonomik ve sosyal gelişimindeki önemli itici güçlerden birini oluşturmaktadır; özellikle söz konusu kadın girişimciliği olduğunda girişimciliğe verilen değer ve önem daha da artmaktadır. Ülkemizde girişimcilik ve motivasyon faktörlerini araştıran birçok çalışma olmasına rağmen, bu çalışmada potansiyel kadın girişimcilerin motivasyon faktörleri incelenerek, yazında ilk olarak önemli bir boşluğun doldurulacağına inanılmaktadır. Bu çalışmadan elde edilen sonuçların, girişimciliği destekleyen birçok özel, kamu ve sivil örgütlerinin politika ve programlarına yeni bir bakış açısı getireceği düşünülmektedir. Bu bağlamda, bu çalışmada Eskişehir şehrinde 13 potansiyel kadın girişimciyle yapılan derinlemesine görüşmeyle elde edilen veriler, tümevarım analiziyle çözümlenmiştir. Araştırma sonuçlarına göre kadınların hem iten hem de çeken motivasyon faktörleriyle girişimci olma isteklerinin şekillendiği, kendi kişilik algılarının girişimcide olması gereken kişilik özellikleriyle paralellik gösterdiği, sosyal ağlarının güçlü bağlardan oluştuğu ortaya çıkmıştır

Anahtar Kelimeler

• Kadın Girişimciler, Potansiyel Girişimciler, İten Motivasyon Faktörleri, Çeken Motivasyon Faktörleri

MOTIVATION FACTORS OF POTENTIAL ENTREPRENEURS AND A RESEARCH STUDY IN ESKİŞEHİR

Öz

Entrepreneurship, as one of the significant impulsive force in economic and social development of countries, gains a more solid importance when the scope of analysis focuses on women entrepreneurship. Although there are satisfactory research about entrepreneurship and motivation factors in our country, this study examining potential women entrepreneurs‟ motivation factors, is believed to initially fill a significant gap in literature. There is a belief the research results of this study brings a new approach to the policy and programs of private, public and civil organizations. In this context, the research findings were transcribed by inductive analysis of the data reached by in-depth interviews with 13 potential women entrepreneurs. According to the research results, both push and pull motivation factors shape the intention of being entrepreneurship, their selfperception is in accordance with the personality qualifications of entrepreneurs, and their social networks are mostly composed of strong ties

Anahtar Kelimeler

• Women Entrepreneurs, Potential Entrepreneurs, Push Motivation Factors, Pull Motivation Factors

Kaynakça

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