Sport Consumption Factors of Turkish Extreme Sportsmen

Öz

This research has been conducted to compare the sports consumption factors of the Turkish extreme athletes (N=1574) who took part in seventeen different individual extreme sports branch activities that were held in various provinces and towns of Turkey in 2010 In the research, Extreme Sports Consumption Scale (ESCS) has been benefited as a means of collecting data. Moreover, the comparison of different extreme sports in terms of averages at the level of p<0,05 and p<0,01 has been realized by means of One-Way Analysis of Variance (ANOVA). In addition, to determine the group range of the reason of statistical differences obtained by taking the averages into consideration Scheffe Post Hoc” and“Tamhane’s Test” have been used. At the end of the research, the following have been determined as the most important extreme sports consumption factors: socialization for BMX extreme athletes, values for racecourse / free running extreme athletes, excitement and adventure-seeking for delta-wing extreme athletes, physical fitness for windsurfing extreme athletes, stress-reduction for the delta-wing extreme athletes, perceived satisfaction for windsurfing extreme athletes, perceived value for delta-wing extreme athletes and behavioral intentions for kite-surfing extreme athletes

Anahtar Kelimeler

• Sport consumption, sport participation motivations, consumer sartisfaction, consumer value, behavioral intentions, extreme sports

Türk Ekstrem Sporcularının Spor Tüketim Faktörleri

Öz

Bu araştırma, 2010 yılında Türkiye’nin çeşitli il ve ilçelerinde düzenlenmiş olan 17 farklı bireysel ekstrem spor branşının etkinliğine katılan (N=1574) Türk ekstrem sporcularının spor tüketim faktörlerini karşılaştırmak amacıyla yapılmıştır.Araştırmada, araştırmacı tarafından geliştirilen Ekstrem Spor Tüketim Ölçeği (Extreme Sport Consumption Scale) (ESCS) veri toplama aracı olarak kullanılmıştır. Farklı ekstrem sporcuların ortalamaları açısından p<0,05 ve p<0,01 düzeyinde karşılaştırılması Tek Yönlü Varyans Analizi (ANOVA) ile yapılmıştır. Ortalamaların ele alınarak değerlendirilmesi sonucu elde edilen istatistiksel farklılıkların kaynağının hangi gruplar arasında olduğunun belirlenmesi işlemi ise “Scheffe Post Hoc” ve “Tamhane’s” testi ile yapılmıştır. Araştırma sonucunda, BMX ekstrem sporcuları için sosyalleşme, parkur/serbest koşu ekstrem sporcuları için değerler, delta kanat ekstrem sporcuları için heyecan ve macera arama, rüzgar sörfü ekstrem sporcuları fiziksel fitness, delta kanat ekstrem sporcuları için stres atma, rüzgar sörfü ekstrem sporcuları için algılanan tatmin, delta kanat ekstrem sporcuları için algılanan değer ve uçurtma sörfü ekstrem sporcuları için davranışsal niyetler en önemli ekstrem spor tüketim faktörleri olarak saptanmıştır.

Anahtar Kelimeler

• Spor tüketimi, spora katılım güdüleri, tüketici tatmini, tüketici değeri, davranışsal niyetler, ekstrem sporlar

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