Measuring the Efficiency of Turkish Apparel Retailers

Öz

This study analysed the efficiencies of Turkish apparel retailers in 2010 by using actual retail data based on the research conducted by PricewaterhouseCoopers and published in TurkishTime periodical by using data envelopment analysis method in Excel Solver. The efficiencies of the retailers were evaluated in terms of overall technical efficiency, pure technical efficiency and scale efficiency. In addition, input targets for each company were calculated in order to identify the improvement ratios that each of the inefficient companies can become efficient by achieving these ratios

Anahtar Kelimeler

• Apparel, retailing, efficiency, data envelopment analysis

Türk Hazır Giyim Perakendecilerinin Etkinliklerinin Ölçümü

Öz

Bu çalışmada, Türkhazır giyim perakendecilerinin Pricewater house Coopers tarafından gerçekleştirilen ve Turkish Time’da yayınlanan araştırma verilerine dayanarak 2010 yılındaki etkinlikleri veri zarflama analizi yöntemi ile Excel Solver kullanılara kanaliz edilmiştir. Perakendecilerin etkinlikleri teknik etkinlik, saf teknik etkinlik ve ölçek etkinliği bazında değerlendirilmiştir.Ayrıca, etkin olmayan firmalar için etkin hale gelmesi için gerekli olan iyileştirme oranlarını belirlemek amacıyla her bir firma için girdi hedefleri hesaplanmıştır

Anahtar Kelimeler

• Hazır giyim, perakende, etkinlik, veri zarflama analizi

Kaynakça

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