Öz
This study analysed the efficiencies of Turkish apparel retailers in 2010 by using actual retail data based on the research conducted by PricewaterhouseCoopers and published in TurkishTime periodical by using data envelopment analysis method in Excel Solver. The efficiencies of the retailers were evaluated in terms of overall technical efficiency, pure technical efficiency and scale efficiency. In addition, input targets for each company were calculated in order to identify the improvement ratios that each of the inefficient companies can become efficient by achieving these ratios
Anahtar Kelimeler
Kaynakça
- Banker, R.D., Charnes, A. ve Cooper, W.W.(1984) “Some Modelsfor Estimating Technical and Scale Inef- ficiencies in DataEnvelopment Analysis” Management Science, 30(9):1078-1092.
- Charnes, A., Cooper, W.W. ve Rhodes, E. (1978) “Measuring TheEfficiency of Decision Making Units” European Journal of Operational Research, 2: 429-444.
- Donthu, N. veYoo, B. (1998) “Retail Productivity AssessmentUsing Data Envelopment Analysis” Journal of Retailing, 74(1):89-105.
- Donthu, N., Hershberger, E.K. veOsmonbekov T. (2005) “Benchmarking Marketing Productivity Using Data Envelopment Analysis” Journal of Business Research, 58:1474- 1482.
- Duzakin, E. veDuzakin, H. (2007) “Measuring the Performance of Manufacturing Firms with Super Slacks Based Model of Data Envelopment Analysis: An App- lication of 500 Major Industrial Enterprises in Turkey” European Journal of Operational Research, 182:1412- 1432.
- Kamakura, W.A., Lenartowicz, T. veRatchfrord, B.T. (1996) “Productivity Assessment of Multiple Retail Out- lets” Journal of Retailing, 72(4):333-356.
- Kasap, Y. (2011) “The Effect of Work Accidents on the Efficiency of Production in the Coal Sector” South African Journal of Science,107(5/6):1-9.
- Ray, S.C.(2004) Data Envelopment Analysis: Theory and Techniques for Economics and Operations Research, New York, Cambridge University Press.
- Sherman, H.D. ve Zhu, J.(2006) “Service Producti- vity Management: Improving Service Performance Using Data Envelopment Analysis (DEA)” Springer Science, Boston.
- Tektufekci, E. (2010) “Evaluation of Financial Effi- ciency by Data Envelopment Analysis in Istanbul Stock Exchange Listed Publicly Traded Technology Compani- es” Organizasyon ve Yönetim Bilimleri Dergisi, 2(2):69- 77.
- TurkishTime, (2011) “TurkishTime ve AMPDBMD Perakende 100 Araştırması” 116:101-104.
- Zhu, J. (2003)Quantitative Models for Performance Evaluation and Benchmarking, New York, Springer.
Öz
Bu çalışmada, Türkhazır giyim perakendecilerinin Pricewater house Coopers tarafından gerçekleştirilen ve Turkish Time’da yayınlanan araştırma verilerine dayanarak 2010 yılındaki etkinlikleri veri zarflama analizi yöntemi ile Excel Solver kullanılara kanaliz edilmiştir. Perakendecilerin etkinlikleri teknik etkinlik, saf teknik etkinlik ve ölçek etkinliği bazında değerlendirilmiştir.Ayrıca, etkin olmayan firmalar için etkin hale gelmesi için gerekli olan iyileştirme oranlarını belirlemek amacıyla her bir firma için girdi hedefleri hesaplanmıştır
Anahtar Kelimeler
Kaynakça
- Banker, R.D., Charnes, A. ve Cooper, W.W.(1984) “Some Modelsfor Estimating Technical and Scale Inef- ficiencies in DataEnvelopment Analysis” Management Science, 30(9):1078-1092.
- Charnes, A., Cooper, W.W. ve Rhodes, E. (1978) “Measuring TheEfficiency of Decision Making Units” European Journal of Operational Research, 2: 429-444.
- Donthu, N. veYoo, B. (1998) “Retail Productivity AssessmentUsing Data Envelopment Analysis” Journal of Retailing, 74(1):89-105.
- Donthu, N., Hershberger, E.K. veOsmonbekov T. (2005) “Benchmarking Marketing Productivity Using Data Envelopment Analysis” Journal of Business Research, 58:1474- 1482.
- Duzakin, E. veDuzakin, H. (2007) “Measuring the Performance of Manufacturing Firms with Super Slacks Based Model of Data Envelopment Analysis: An App- lication of 500 Major Industrial Enterprises in Turkey” European Journal of Operational Research, 182:1412- 1432.
- Kamakura, W.A., Lenartowicz, T. veRatchfrord, B.T. (1996) “Productivity Assessment of Multiple Retail Out- lets” Journal of Retailing, 72(4):333-356.
- Kasap, Y. (2011) “The Effect of Work Accidents on the Efficiency of Production in the Coal Sector” South African Journal of Science,107(5/6):1-9.
- Ray, S.C.(2004) Data Envelopment Analysis: Theory and Techniques for Economics and Operations Research, New York, Cambridge University Press.
- Sherman, H.D. ve Zhu, J.(2006) “Service Producti- vity Management: Improving Service Performance Using Data Envelopment Analysis (DEA)” Springer Science, Boston.
- Tektufekci, E. (2010) “Evaluation of Financial Effi- ciency by Data Envelopment Analysis in Istanbul Stock Exchange Listed Publicly Traded Technology Compani- es” Organizasyon ve Yönetim Bilimleri Dergisi, 2(2):69- 77.
- TurkishTime, (2011) “TurkishTime ve AMPDBMD Perakende 100 Araştırması” 116:101-104.
- Zhu, J. (2003)Quantitative Models for Performance Evaluation and Benchmarking, New York, Springer.
Ayrıntılar
| Diğer ID | JA82ZY78GT |
|---|---|
| Bölüm | Araştırma Makalesi |
| Yazarlar | |
| Yayımlanma Tarihi | 1 Mayıs 2013 |
| Yayımlandığı Sayı | Yıl 2013 Cilt: 13 Sayı: 2 |