Araştırma Makalesi
BibTex RIS Kaynak Göster

Tüketici Kibiri Ölçeğinin Türkiye ve Romanya’da Çapraz Kültürel Geçerliliği

Yıl 2019, Cilt: 19 Sayı: 4, 411 - 424, 26.10.2019
https://doi.org/10.21121/eab.476419

Öz

Tüketici kibri, tüketici davranışı alan yazınında yeni
bir kavramdır. Bununla birlikte, tüketici kibrinin çapraz kültürlerde aynı
anlama sahip olup olmadığı hala belirsizdir. Bu yazının amacı tüketici kibri
ölçeğinin, toplulukçu kültüre sahip olan ve gelişmekte olan ülkeler olarak
kabul edilen Türkiye ve Romanya'da kültürler arası güvenilirliğini ve geçerliliğini
test etmektir. Bunun için, 192 Türk ve 176 Romen üniversite öğrencisi üzerinde görgül
bir çalışma yürütülmüştür. Ölçeğin kültürler arası geçerliliği, yapısal
değişmezlik, metrik ve kovaryans yöntemleriyle test edilmiştir. Ölçüm
teorisinin geçerliliğini test etmek için doğrulayıcı faktör analizi kullanılmıştır.
Araştırma sonuçları, CA ölçeğinin her bir örneklemdeki verilerle istatistiksel
olarak kabul edilebilir uyumu ve iki ülke arasındaki kültürel değişmezliği
gösterdiğini ortaya çıkarmıştır. Ayrıca bulgular, CA ölçeğinin ikinci dereceden
bir yapı olarak kurulabildiğini ve materyalizm tarafından tahmin edildiğini
göstermektedir. Özetle, bu çalışmanın bulguları, ölçeğin Türkiye ve
Romanya'daki tüketici kibrini ölçmek için kullanılabileceğini göstermektedir. 

Kaynakça

  • Ahuvia, A.C. & Wong, N.Y. (2002). Personality and values based materialism: their relationship and origins. Journal of Consumer Psychology, 12(4), 389-402.
  • Albaum, G., Erickson, R. & Strandskov, J. (1989). Questionnaire design in international and cross-cultural research: Is translation necessary? In Gardner M.P. (ed.), proceedings of the society for consumer psychology, American Psychological Association, Washington DC,10-15.
  • Alicke, M & Sedikides, C, (2009). Self-enhancement and self-protection: What they are and what they do. European Review of Social Psychology, 20, 1-48.
  • Bauer, M. A., Wilkie, J. E. B., Kim, J. K., & Bodenhausen, G. B. (2012). Cuing consumerism: Situational materialism undermines personal and social well-being. Psychological Science, 23, 517–523. doi: 10.1177/0956797611429579
  • Belk, R.W. (1988). Possessions and the extended self, Journal of Consumer Research, 15(2), 139-168.
  • Brislin R. W., Lonner, W. J. & Thorndike, R. M. (1973). Cross-cultural research methods, John Wiley and Sons, New York, USA.
  • Burroughs, J. E., & Rindfleisch, A. (2002). Materialism and Well-Being: A Conflicting Values Perspective. Journal of Consumer Research, 29(3), 348-370.
  • Calder, B.J., Lynn, W.P., & Alice, M. (1981). Designing research for application. Journal of Consumer Research, 8, 197-207.
  • Campbell, Colin (1987). The Romantic Ethic and the Spirit of Modern Consumerism, New York: Basil Blackwell. Clump, M. A., Brandel, J. M., & Sharpe, P. J. (2002). Differences in environmental responsibility between materialistic groups. Psychologia: An International Journal of Psychology in the Orient, 45(3), 155-161. http://dx.doi.org/10.2117/psysoc.2002.155
  • Emmons, R. A. (1984). Factor analysis and construct validity of the narcissistic personality inventory. Journal of Personality Assessment, 48(3), 291-300.
  • Gecas, V. (2009). The Self as a Social Force, available at: https://books.google.com.tr/books?hl=tr&lr=&id=2Nazn5H_cNYC&oi=fnd&pg=PA85&dq=Gecas,+Viktor+(2009).+The+Self+as+a+Social+Force.&ots=u0SaFh2Ec4&sig=PPP1Bdpd5V2K6MfPfXSYh6pdBuA&redir_esc=y#v=onepage&q&f=false (accessed 4 April 2018).
  • Ger, G. & Belk, R.W. (1996). Cross-cultural differences in materialism. Journal of Economic Psychology, 17, 55-77.
  • Hair, J. F., Jr., Black, W. C., Babin, B. J., Anderson, R. E. & Tatham, R. L. (2006). Multivariate data analysis (6th Ed.), Pearson Prentice Hall, New Jersey. Heatherton, T. F. & Vohs, K. D. (2000). Interpersonal evaluations following threats to self: Role of self-esteem. Journal of Personality and Social Psychology, 78, 725–736.Hirschman, E. C. & LaBarbera, P. A. (1990). Dimensions of possession importance. Psychology & Marketing, 7(3), 215-233.
  • Hofstede, G. (1990). Cultures and organizations: Software of the mind. New York: McGraw-Hill.
  • Hofstede, G. (2001). Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations. Thousand Oaks, CA: Sage
  • Holman, R. H. (1981). Apparel as communication, avaliable at: http://acrwebsite.org/volumes/12220/volumes/sv04/SV-04 (accessed 4 April 2018).
  • Johnson, R. E., Silverman, S. B., Shyamsunder, A., Swee, H. Y., Rodopman, O. B., Cho, E. & Bauer, J. (2010). Acting superior but actually inferior? Correlates and consequences of workplace arrogance. Human Performance, 23(5), 403-427.
  • Karabati, S. & Cemalcilar, Z. (2010). Values, materialism, and well-being: A Study with Turkish university students. Journal of Economic Psychology, 31(4), 624–633.
  • Kasser, T (2002). The High Price of Materialism. MIT Press, London.
  • Kastanakis, M. N. & Balabanis, G. (2012). Between the mass and the class: Antecedents of the bandwagon luxury consumption behavior. Journal of Business Research, 65(10), 1399-1407.
  • Kilbourne, W. & Pickett, G. (2008). How materialism affects environmental beliefs, concern, and environmentally responsible behavior. Journal of Business Research, 61, 885-893.
  • Kirkman, B. L. Lowe, K. B., & Gibson, C. B. (2006). A quarter century of Culture’s consequences: A review of empirical research incorporating Hofstede’s cultural values framework. Journal of International Business Studies, 37, 285–320.
  • Levy, S.J. (1959). Symbols for sale, Harvard Business Review, 37(4), 117-124.
  • Lewis, M. (2016). Self-conscious emotions: Embarrassment, pride, shame, guilt, and hubris in Lewis, B. and Jones H. (Ed.). Handbook of emotions, Guilford Press, New York, 792-814.
  • Lewis, M. (2000). Self-conscious eotions: Embarrassment, pride, shame, and guilt. In Lewis, M.& Haviland-Jones, J. M. (Ed.). Handbook of emotions 2nd ed., Guilford Press, New York, 623–636.
  • Locke, K. D. & Nekich, J.C. (2000). Agency and communion in naturalistic social comparison. Personality and Social Psychology Bulletin, 26(7), 864–874.
  • Maheswaran, D. & Shavitt, S. (2000). Issues and New Directions in Cultural Psychology. Journal of Consumer Psychology, 9(2), 59-66.
  • Markus, H.R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98, 224–253.
  • Newman, B. M. & Newman, P. R. (2014). Development through Life: A psychosocial approach, available at https://books.google.com.tr/books?id=_Vk8AwAAQBAJ&pg=PA61&hl=tr&source=gbs_toc_r&cad=4#v=onepage&q&f=false (accessed 05 April 2018).
  • Nunnally, J. C. & Bernstein, I. H. (1994). Psychometric theory (3rd Ed.). McGraw-Hill, New York, NY.
  • Paulhus, D. L. & Williams, K. M. (2002). The dark triad of personality: Narcissism, machiavellianism, and psychopathy. Journal of Research in Personality, 36(6), 556 -563.Podsakoff, P. M. & Organ, D. W. (1986). Self-reports in organizational research: Problems and prospects. Journal of Management, 12(4), 531–544.
  • Richins, M. & F.W. Rudmin, (1994). Materialism and economic psychology. Journal of Economic Psychology, 15, 217-232.
  • Richins, M. L. & Dawson S. (1992). Consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19(3), 303-316.
  • Ruvio, A., Shoham, A. & Shlomo, H. (2007). Consumers’ arrogance: Construct conceptualization and preliminary validation evidence. Available at http://www.acrwebsite.org/volumes/v34 (accessed 4 April 2018).
  • Ruvio, A. A. & Shoham, A. (2016). Consumer arrogance: Scale development and validation. Journal of Business Research, 69(10), 3989-3997.
  • Shrum, L. J., Wong, N., Arif, F., Chugani, S. K., Gunz, A., Lowrey, T. M…Sundie, J. (2013). Reconceptualizing materialism as identity goal pursuits: functions, processes, and consequences. Journal of Business Research, 66(8), 1179-1185.
  • Silverman, S. B., Johnson, R. E., McConnell, N., & Carr, A. (2012). Arrogance: A formula for leadership failure. The Industrial-Organizational Psychologist, 50(1), 21-28.
  • Singelis, T. M. (1994). The measurement of independent and interdependent self-construals, Personality and Social Psychology Bulletin, 20(5), 580-591.
  • Sirgy, M. Joseph (1998). Materialism and Quality of Life. Social Indicators Research, 43, 227-260
  • Solomon, M. (1983). The role of products as social stimuli: a symbolic interactionism perspective. Journal of Consumer Research, 10, 319 –329.
  • Tabachnick, B. G. & Fidell, L. S. (2007). Using multivariate statistics (5th Ed.). Pearson Allyn & Bacon, Upper Saddle River, NJ.
  • Tracy, J. L. & Robins, R. W. (2007). The psychological structure of pride: A tale of two facets. Journal of Personality and Social Psychology, 92(3), 506.
  • Verbeke, W., Belschak, F. & Bagozzi, R. P. (2004). The adaptive consequences of pride in personal selling. Journal of the Academy of Marketing Science, 32 (4), 386-402.
  • Veselka L, Giammarco, E. A., Vernon, P. A. (2014). The Dark Triad and the seven deadly sins. Personality and Individual Differences 67:75-80.
  • Vignoles, V. L., Golledge, J., Regalia, C., Manzi, C. & Scabini, E. (2006). Beyond self-esteem: Influence of multiple motives on identity construction. Journal of Personality and Social psychology, 90(2), 308–333.
  • Zait, A. & Mihalache, C. M. (2014). How do we value what we see on tv? Television's consumption and the cultivation of materialism in Romania. International Business and Economic Review, 5, 24-43.

A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania

Yıl 2019, Cilt: 19 Sayı: 4, 411 - 424, 26.10.2019
https://doi.org/10.21121/eab.476419

Öz

Consumer arrogance (CA) is a new notion in consumer behavior
literature. However, it is still unclear if consumer arrogance has the same
meaning in cross cultures. The purpose of this paper is to test the
cross-cultural validation of the CA scale in Turkey and Romania, which are
considered as collectivist cultures and developing countries. An empirical
study was conducted on 192 Turkish and 176 Romanian university students. The
cross-cultural validation tested via configural, metric and covariance methods.
A confirmatory factor analysis was used to test the validity of the measurement
theory. The current research demonstrates that CA scale an adequate fit to the
data in each sample and across-cultural invariance among two countries. Also,
the findings Show that CA scale can be established as a second order construct
and it is predicted by materialism. In sum, the findings of this study show that
scale can be used to measure consumer arrogance in Turkey and Romania. This
paper is the first that examines the reliability and validity of CA scale in a
collectivist cultural context by using a student samples.

Kaynakça

  • Ahuvia, A.C. & Wong, N.Y. (2002). Personality and values based materialism: their relationship and origins. Journal of Consumer Psychology, 12(4), 389-402.
  • Albaum, G., Erickson, R. & Strandskov, J. (1989). Questionnaire design in international and cross-cultural research: Is translation necessary? In Gardner M.P. (ed.), proceedings of the society for consumer psychology, American Psychological Association, Washington DC,10-15.
  • Alicke, M & Sedikides, C, (2009). Self-enhancement and self-protection: What they are and what they do. European Review of Social Psychology, 20, 1-48.
  • Bauer, M. A., Wilkie, J. E. B., Kim, J. K., & Bodenhausen, G. B. (2012). Cuing consumerism: Situational materialism undermines personal and social well-being. Psychological Science, 23, 517–523. doi: 10.1177/0956797611429579
  • Belk, R.W. (1988). Possessions and the extended self, Journal of Consumer Research, 15(2), 139-168.
  • Brislin R. W., Lonner, W. J. & Thorndike, R. M. (1973). Cross-cultural research methods, John Wiley and Sons, New York, USA.
  • Burroughs, J. E., & Rindfleisch, A. (2002). Materialism and Well-Being: A Conflicting Values Perspective. Journal of Consumer Research, 29(3), 348-370.
  • Calder, B.J., Lynn, W.P., & Alice, M. (1981). Designing research for application. Journal of Consumer Research, 8, 197-207.
  • Campbell, Colin (1987). The Romantic Ethic and the Spirit of Modern Consumerism, New York: Basil Blackwell. Clump, M. A., Brandel, J. M., & Sharpe, P. J. (2002). Differences in environmental responsibility between materialistic groups. Psychologia: An International Journal of Psychology in the Orient, 45(3), 155-161. http://dx.doi.org/10.2117/psysoc.2002.155
  • Emmons, R. A. (1984). Factor analysis and construct validity of the narcissistic personality inventory. Journal of Personality Assessment, 48(3), 291-300.
  • Gecas, V. (2009). The Self as a Social Force, available at: https://books.google.com.tr/books?hl=tr&lr=&id=2Nazn5H_cNYC&oi=fnd&pg=PA85&dq=Gecas,+Viktor+(2009).+The+Self+as+a+Social+Force.&ots=u0SaFh2Ec4&sig=PPP1Bdpd5V2K6MfPfXSYh6pdBuA&redir_esc=y#v=onepage&q&f=false (accessed 4 April 2018).
  • Ger, G. & Belk, R.W. (1996). Cross-cultural differences in materialism. Journal of Economic Psychology, 17, 55-77.
  • Hair, J. F., Jr., Black, W. C., Babin, B. J., Anderson, R. E. & Tatham, R. L. (2006). Multivariate data analysis (6th Ed.), Pearson Prentice Hall, New Jersey. Heatherton, T. F. & Vohs, K. D. (2000). Interpersonal evaluations following threats to self: Role of self-esteem. Journal of Personality and Social Psychology, 78, 725–736.Hirschman, E. C. & LaBarbera, P. A. (1990). Dimensions of possession importance. Psychology & Marketing, 7(3), 215-233.
  • Hofstede, G. (1990). Cultures and organizations: Software of the mind. New York: McGraw-Hill.
  • Hofstede, G. (2001). Culture’s consequences: Comparing values, behaviors, institutions, and organizations across nations. Thousand Oaks, CA: Sage
  • Holman, R. H. (1981). Apparel as communication, avaliable at: http://acrwebsite.org/volumes/12220/volumes/sv04/SV-04 (accessed 4 April 2018).
  • Johnson, R. E., Silverman, S. B., Shyamsunder, A., Swee, H. Y., Rodopman, O. B., Cho, E. & Bauer, J. (2010). Acting superior but actually inferior? Correlates and consequences of workplace arrogance. Human Performance, 23(5), 403-427.
  • Karabati, S. & Cemalcilar, Z. (2010). Values, materialism, and well-being: A Study with Turkish university students. Journal of Economic Psychology, 31(4), 624–633.
  • Kasser, T (2002). The High Price of Materialism. MIT Press, London.
  • Kastanakis, M. N. & Balabanis, G. (2012). Between the mass and the class: Antecedents of the bandwagon luxury consumption behavior. Journal of Business Research, 65(10), 1399-1407.
  • Kilbourne, W. & Pickett, G. (2008). How materialism affects environmental beliefs, concern, and environmentally responsible behavior. Journal of Business Research, 61, 885-893.
  • Kirkman, B. L. Lowe, K. B., & Gibson, C. B. (2006). A quarter century of Culture’s consequences: A review of empirical research incorporating Hofstede’s cultural values framework. Journal of International Business Studies, 37, 285–320.
  • Levy, S.J. (1959). Symbols for sale, Harvard Business Review, 37(4), 117-124.
  • Lewis, M. (2016). Self-conscious emotions: Embarrassment, pride, shame, guilt, and hubris in Lewis, B. and Jones H. (Ed.). Handbook of emotions, Guilford Press, New York, 792-814.
  • Lewis, M. (2000). Self-conscious eotions: Embarrassment, pride, shame, and guilt. In Lewis, M.& Haviland-Jones, J. M. (Ed.). Handbook of emotions 2nd ed., Guilford Press, New York, 623–636.
  • Locke, K. D. & Nekich, J.C. (2000). Agency and communion in naturalistic social comparison. Personality and Social Psychology Bulletin, 26(7), 864–874.
  • Maheswaran, D. & Shavitt, S. (2000). Issues and New Directions in Cultural Psychology. Journal of Consumer Psychology, 9(2), 59-66.
  • Markus, H.R., & Kitayama, S. (1991). Culture and the self: Implications for cognition, emotion, and motivation. Psychological Review, 98, 224–253.
  • Newman, B. M. & Newman, P. R. (2014). Development through Life: A psychosocial approach, available at https://books.google.com.tr/books?id=_Vk8AwAAQBAJ&pg=PA61&hl=tr&source=gbs_toc_r&cad=4#v=onepage&q&f=false (accessed 05 April 2018).
  • Nunnally, J. C. & Bernstein, I. H. (1994). Psychometric theory (3rd Ed.). McGraw-Hill, New York, NY.
  • Paulhus, D. L. & Williams, K. M. (2002). The dark triad of personality: Narcissism, machiavellianism, and psychopathy. Journal of Research in Personality, 36(6), 556 -563.Podsakoff, P. M. & Organ, D. W. (1986). Self-reports in organizational research: Problems and prospects. Journal of Management, 12(4), 531–544.
  • Richins, M. & F.W. Rudmin, (1994). Materialism and economic psychology. Journal of Economic Psychology, 15, 217-232.
  • Richins, M. L. & Dawson S. (1992). Consumer values orientation for materialism and its measurement: Scale development and validation. Journal of Consumer Research, 19(3), 303-316.
  • Ruvio, A., Shoham, A. & Shlomo, H. (2007). Consumers’ arrogance: Construct conceptualization and preliminary validation evidence. Available at http://www.acrwebsite.org/volumes/v34 (accessed 4 April 2018).
  • Ruvio, A. A. & Shoham, A. (2016). Consumer arrogance: Scale development and validation. Journal of Business Research, 69(10), 3989-3997.
  • Shrum, L. J., Wong, N., Arif, F., Chugani, S. K., Gunz, A., Lowrey, T. M…Sundie, J. (2013). Reconceptualizing materialism as identity goal pursuits: functions, processes, and consequences. Journal of Business Research, 66(8), 1179-1185.
  • Silverman, S. B., Johnson, R. E., McConnell, N., & Carr, A. (2012). Arrogance: A formula for leadership failure. The Industrial-Organizational Psychologist, 50(1), 21-28.
  • Singelis, T. M. (1994). The measurement of independent and interdependent self-construals, Personality and Social Psychology Bulletin, 20(5), 580-591.
  • Sirgy, M. Joseph (1998). Materialism and Quality of Life. Social Indicators Research, 43, 227-260
  • Solomon, M. (1983). The role of products as social stimuli: a symbolic interactionism perspective. Journal of Consumer Research, 10, 319 –329.
  • Tabachnick, B. G. & Fidell, L. S. (2007). Using multivariate statistics (5th Ed.). Pearson Allyn & Bacon, Upper Saddle River, NJ.
  • Tracy, J. L. & Robins, R. W. (2007). The psychological structure of pride: A tale of two facets. Journal of Personality and Social Psychology, 92(3), 506.
  • Verbeke, W., Belschak, F. & Bagozzi, R. P. (2004). The adaptive consequences of pride in personal selling. Journal of the Academy of Marketing Science, 32 (4), 386-402.
  • Veselka L, Giammarco, E. A., Vernon, P. A. (2014). The Dark Triad and the seven deadly sins. Personality and Individual Differences 67:75-80.
  • Vignoles, V. L., Golledge, J., Regalia, C., Manzi, C. & Scabini, E. (2006). Beyond self-esteem: Influence of multiple motives on identity construction. Journal of Personality and Social psychology, 90(2), 308–333.
  • Zait, A. & Mihalache, C. M. (2014). How do we value what we see on tv? Television's consumption and the cultivation of materialism in Romania. International Business and Economic Review, 5, 24-43.
Toplam 46 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Ekonomi
Bölüm Araştırma Makalesi
Yazarlar

Betul Balıkçıoğlu 0000-0001-7043-2544

Müzeyyen Arslan 0000-0002-9852-7243

Yayımlanma Tarihi 26 Ekim 2019
Kabul Tarihi 12 Eylül 2019
Yayımlandığı Sayı Yıl 2019 Cilt: 19 Sayı: 4

Kaynak Göster

APA Balıkçıoğlu, B., & Arslan, M. (2019). A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania. Ege Academic Review, 19(4), 411-424. https://doi.org/10.21121/eab.476419
AMA Balıkçıoğlu B, Arslan M. A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania. eab. Ekim 2019;19(4):411-424. doi:10.21121/eab.476419
Chicago Balıkçıoğlu, Betul, ve Müzeyyen Arslan. “A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania”. Ege Academic Review 19, sy. 4 (Ekim 2019): 411-24. https://doi.org/10.21121/eab.476419.
EndNote Balıkçıoğlu B, Arslan M (01 Ekim 2019) A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania. Ege Academic Review 19 4 411–424.
IEEE B. Balıkçıoğlu ve M. Arslan, “A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania”, eab, c. 19, sy. 4, ss. 411–424, 2019, doi: 10.21121/eab.476419.
ISNAD Balıkçıoğlu, Betul - Arslan, Müzeyyen. “A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania”. Ege Academic Review 19/4 (Ekim 2019), 411-424. https://doi.org/10.21121/eab.476419.
JAMA Balıkçıoğlu B, Arslan M. A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania. eab. 2019;19:411–424.
MLA Balıkçıoğlu, Betul ve Müzeyyen Arslan. “A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania”. Ege Academic Review, c. 19, sy. 4, 2019, ss. 411-24, doi:10.21121/eab.476419.
Vancouver Balıkçıoğlu B, Arslan M. A Cross-Cultural Validation of Consumer Arrogance Scale in Turkey and Romania. eab. 2019;19(4):411-24.