Araştırma Makalesi
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Perception of Hotel Staff Towards Blockchain Integration In Tourism and Hospitality Sector

Yıl 2021, Cilt: 7 Sayı: 3, 1 - 12, 30.09.2021

Öz

Tourism and hospitality sector is experiencing an unprecedented change with the integration of technology. Blockchain and blockchain-related applications are among these integrations. However, the views and opinions of tourism and hospitality sector participants are unknown. This study aims to investigate the perception of hotel staff towards blockchain integration in tourism and hospitality sector. For this purpose, a survey is designed as a data collection tool and implemented to 150 participants to test five hypotheses. The results are analysed with IBM SPSS package program. Based on the findings, it is seen that hotel staff have low knowledge about blockchain and they are unwilling for the implementation of the blockchain.

Kaynakça

  • A. Munar and J.S. Jakobesen. (2014) “Motivations for sharing tourism experiences through social media”. Tourism Management. 43. pp.46-54
  • A. Sharma. (2020) “Are small travel agencies ready for digital marketing? Views of travel,” Tourism Management, vol. 7, pp. 1-10.
  • Bank for International Settlements. “Fast payments-enhancing the speed and availability of retail payments.” November 2016.
  • Buhalis, D., Harwood, T., Bogicevic, V., Viglia, G., Beldona, S. and Hofacker, C. (2019), “Technological disruptions in services: lessons from tourism and hospitality”, Journal of Service Management, Vol. 30 No. 4, pp. 484-506. https://doi.org/10.1108/JOSM-12-2018-0398
  • C. Mittendorf, (2016) “What trust means in the sharing economy: a provider perspective on airbnb.com,” in Twenty-second Americas Conference on Information Systems,, San Diego, USA.
  • CNNTurk Haberler. Retrieved from: https://www.cnnturk.com/haberleri/bitcoin
  • World Economic Forum, (2018) “Blockchain Beyond the Hype A Practical Framework for Business Leaders,” World Economic Forum.
  • D. Schatsky, A. Arora and A. Dongre (2019), “Blockchain and the Five Vector of Progress,” Deloitte.
  • I. Onder and H. Treiblemier. (2018). “Blockchain and tourism: Three research propositions,” in Annals of Tourism Research. Elsevier, 72(C), pp. 180-182.
  • IBM. (2019). “What is blockchain technology?,” [Online]. Available: https://www.ibm.com/blockchain/what-is-blockchain. [Accessed 12 December 2019].
  • J. Gao, H.S. Tsao & Y. Wu. (2009). “Testing and Quality Assurance for Component-Based Softeware”. Boston: Artech House.
  • J. Martin and S. Martin. (1997). “Hotel check-in system with wireless communication”. European Patent Office
  • J. H. Watanabe. (2015) “Blockchain Contract: Complete Consensus using Blockchain,” in IEEE 4th Global Conference on Consumer Electronics (GCCE).
  • M. Mody, C. Leonardi & T. Dogru. (2018) “Blockchain Technology & its Implications for the Hospitality Industry,” Boston University School of Hospitality Administration, Winter. pp. 1-8
  • M. Tongco (2007) “Purposive sampling as a tool for informant selection”. Ethnobotany Research and Applications. 5:147-158..
  • M. Zsarnoczky. (2018) “The digital future of the tourism and hospitality industry”. Boston Hospitality Review. pp.1-6
  • Ministry of Culture and Tourism Turkey. (2007). “Tourism Strategy of Turkey - 2023,” Ministry of Culture and Tourism Turkey, Ankara.
  • Locktrip. 2020. Retrieved from: https://locktrip.com/. [Accessed 05 May 2020].
  • Nam et al., (2019) “Blockchain technology for smart city and smart tourism: latest trends and challenges,” Asia Pacific Journal of Tourism Research. pp. 1-15.
  • R. Bröndrup. (2008) “Wireless reservation, check-in, access control, check-out and payment”. European Patent Office
  • S. Tran. (2019) “Turkish Government Announces Plans for National Blockchain Infrastructure”. (Accessed 25.05.2020) Retrieved from: https://blockchain.news/news/turkish-government-announces-plans-for-national-blockchain-infrastructure
  • S. Amaro and P. Duarte. (2014) “An integrative model of consumers' intentions to purchase travel online,” Tourism Management. 45, pp. 64-79.

Perception of Hotel Staff Towards Blockchain Integration In Tourism and Hospitality Sector

Yıl 2021, Cilt: 7 Sayı: 3, 1 - 12, 30.09.2021

Öz

Turizm ve konaklama sektörü teknoloji entegrasyonu sayesinde benzersiz değişimler yaşamaktadır. Blok zincir ve blok zincirle ilgili uygulamalar bu entegrasyonlar arasında yer alır. Ancak turizm ve konaklama sektörü çalışanlarının bu entegrasyonlar hakkında fikirleri ve görüşleri bilinmemektedir. Bu çalışma otel çalışanlarının turizm ve konaklama sektöründe blok zincir entegrasyonuna dair görüşlerini incelemektedir. Bu amaç doğrultusunda veri toplama aracı olarak bir anket hazırlanmış ve oluşturulan beş hipotezi test etmek için 150 katılımcıya uygulanmıştır. Elde edilen sonuçlar IBM SPSS paket programıyla incelenmiştir. Elde edilen bulgulara göre otel çalışanlarının blok zincir bilgisi düşük seviyededir ve blok zincir entegrasyonları konusunda isteksizlerdir.

Kaynakça

  • A. Munar and J.S. Jakobesen. (2014) “Motivations for sharing tourism experiences through social media”. Tourism Management. 43. pp.46-54
  • A. Sharma. (2020) “Are small travel agencies ready for digital marketing? Views of travel,” Tourism Management, vol. 7, pp. 1-10.
  • Bank for International Settlements. “Fast payments-enhancing the speed and availability of retail payments.” November 2016.
  • Buhalis, D., Harwood, T., Bogicevic, V., Viglia, G., Beldona, S. and Hofacker, C. (2019), “Technological disruptions in services: lessons from tourism and hospitality”, Journal of Service Management, Vol. 30 No. 4, pp. 484-506. https://doi.org/10.1108/JOSM-12-2018-0398
  • C. Mittendorf, (2016) “What trust means in the sharing economy: a provider perspective on airbnb.com,” in Twenty-second Americas Conference on Information Systems,, San Diego, USA.
  • CNNTurk Haberler. Retrieved from: https://www.cnnturk.com/haberleri/bitcoin
  • World Economic Forum, (2018) “Blockchain Beyond the Hype A Practical Framework for Business Leaders,” World Economic Forum.
  • D. Schatsky, A. Arora and A. Dongre (2019), “Blockchain and the Five Vector of Progress,” Deloitte.
  • I. Onder and H. Treiblemier. (2018). “Blockchain and tourism: Three research propositions,” in Annals of Tourism Research. Elsevier, 72(C), pp. 180-182.
  • IBM. (2019). “What is blockchain technology?,” [Online]. Available: https://www.ibm.com/blockchain/what-is-blockchain. [Accessed 12 December 2019].
  • J. Gao, H.S. Tsao & Y. Wu. (2009). “Testing and Quality Assurance for Component-Based Softeware”. Boston: Artech House.
  • J. Martin and S. Martin. (1997). “Hotel check-in system with wireless communication”. European Patent Office
  • J. H. Watanabe. (2015) “Blockchain Contract: Complete Consensus using Blockchain,” in IEEE 4th Global Conference on Consumer Electronics (GCCE).
  • M. Mody, C. Leonardi & T. Dogru. (2018) “Blockchain Technology & its Implications for the Hospitality Industry,” Boston University School of Hospitality Administration, Winter. pp. 1-8
  • M. Tongco (2007) “Purposive sampling as a tool for informant selection”. Ethnobotany Research and Applications. 5:147-158..
  • M. Zsarnoczky. (2018) “The digital future of the tourism and hospitality industry”. Boston Hospitality Review. pp.1-6
  • Ministry of Culture and Tourism Turkey. (2007). “Tourism Strategy of Turkey - 2023,” Ministry of Culture and Tourism Turkey, Ankara.
  • Locktrip. 2020. Retrieved from: https://locktrip.com/. [Accessed 05 May 2020].
  • Nam et al., (2019) “Blockchain technology for smart city and smart tourism: latest trends and challenges,” Asia Pacific Journal of Tourism Research. pp. 1-15.
  • R. Bröndrup. (2008) “Wireless reservation, check-in, access control, check-out and payment”. European Patent Office
  • S. Tran. (2019) “Turkish Government Announces Plans for National Blockchain Infrastructure”. (Accessed 25.05.2020) Retrieved from: https://blockchain.news/news/turkish-government-announces-plans-for-national-blockchain-infrastructure
  • S. Amaro and P. Duarte. (2014) “An integrative model of consumers' intentions to purchase travel online,” Tourism Management. 45, pp. 64-79.
Toplam 22 adet kaynakça vardır.

Ayrıntılar

Birincil Dil İngilizce
Konular Ekonomi
Bölüm Araştırma Makaleleri
Yazarlar

Burak Köksal Nair

Yayımlanma Tarihi 30 Eylül 2021
Yayımlandığı Sayı Yıl 2021 Cilt: 7 Sayı: 3

Kaynak Göster

APA Nair, B. K. (2021). Perception of Hotel Staff Towards Blockchain Integration In Tourism and Hospitality Sector. Uluslararası Ekonomik Araştırmalar Dergisi, 7(3), 1-12.
AMA Nair BK. Perception of Hotel Staff Towards Blockchain Integration In Tourism and Hospitality Sector. UEAD. Eylül 2021;7(3):1-12.
Chicago Nair, Burak Köksal. “Perception of Hotel Staff Towards Blockchain Integration In Tourism and Hospitality Sector”. Uluslararası Ekonomik Araştırmalar Dergisi 7, sy. 3 (Eylül 2021): 1-12.
EndNote Nair BK (01 Eylül 2021) Perception of Hotel Staff Towards Blockchain Integration In Tourism and Hospitality Sector. Uluslararası Ekonomik Araştırmalar Dergisi 7 3 1–12.
IEEE B. K. Nair, “Perception of Hotel Staff Towards Blockchain Integration In Tourism and Hospitality Sector”, UEAD, c. 7, sy. 3, ss. 1–12, 2021.
ISNAD Nair, Burak Köksal. “Perception of Hotel Staff Towards Blockchain Integration In Tourism and Hospitality Sector”. Uluslararası Ekonomik Araştırmalar Dergisi 7/3 (Eylül 2021), 1-12.
JAMA Nair BK. Perception of Hotel Staff Towards Blockchain Integration In Tourism and Hospitality Sector. UEAD. 2021;7:1–12.
MLA Nair, Burak Köksal. “Perception of Hotel Staff Towards Blockchain Integration In Tourism and Hospitality Sector”. Uluslararası Ekonomik Araştırmalar Dergisi, c. 7, sy. 3, 2021, ss. 1-12.
Vancouver Nair BK. Perception of Hotel Staff Towards Blockchain Integration In Tourism and Hospitality Sector. UEAD. 2021;7(3):1-12.