EVALUATION OF THE DIGITAL TRANSFORMATION PROCESS IN TERMS OF CHALLENGES, FACILITATORS, AND EMPLOYEE RESISTANCE: A QUALITATIVE STUDY BASED ON MANAGERS' PERSPECTIVES

Öz

This study aims to examine the challenges, facilitators, and employee resistance that managers encounter during the digital transformation process. In-depth interviews were conducted with senior managers from various sectors to gather qualitative data, which was then analyzed using thematic analysis. The findings reveal that the digital transformation process is both complex and multidimensional. A total of 22 managers participated in the interviews. The managers identified the primary challenges in the digital transformation process as updating technological infrastructure, enhancing employees’ digital competencies, and managing high costs. They also emphasized significant issues related to strategic planning deficiencies and change management. On the positive side, digital transformation was found to offer various advantages, such as increased efficiency in business processes, quick access to information, improved customer satisfaction, and competitive advantage. Managers expressed that digital tools make business processes more flexible and effective. Employee resistance to change emerged as a major barrier in the digital transformation process. In conclusion, for the successful management of digital transformation, strategic planning, effective communication, and training should be prioritized. This study provides valuable practical recommendations for leaders managing digital transformation processes.

Anahtar Kelimeler

• Digitalization
• Digital Transformation
• Management

DİJİTAL DÖNÜŞÜM SÜRECİNİN ZORLUK, KOLAYLIK VE ÇALIŞAN DİRENÇLERİ AÇISINDAN DEĞERLENDİRİLMESİ: YÖNETİCİLERİN GÖRÜŞLERİ ÜZERİNE NİTEL BİR ÇALIŞMA

Öz

Bu çalışma, dijital dönüşüm sürecinde yöneticilerin karşılaştığı zorluklar, kolaylıklar ve çalışan dirençlerini incelemeyi amaçlamaktadır. Araştırma kapsamında, çeşitli sektörlerden üst düzey yöneticilerle yapılan derinlemesine mülakatlar yoluyla elde edilen nitel veriler, tematik analiz yöntemiyle incelenmiştir. Bulgular, dijital dönüşüm sürecinin hem karmaşık hem de çok boyutlu olduğunu ortaya koymaktadır. Çalışmada toplam 22 yöneticiyle görüşülmüştür. Yöneticiler dijital dönüşüm sürecinde en büyük zorlukların teknolojik altyapının güncellenmesi, çalışanların dijital yetkinliklerinin artırılması ve yüksek maliyetlerin yönetimi olduğunu belirtmişlerdir. Ayrıca, stratejik planlama eksiklikleri ve değişim yönetimi konularında da önemli sorunlar yaşandığı vurgulanmıştır. Avantaj olarak dijital dönüşümün iş süreçlerinde sağladığı verimlilik artışı, bilgiye hızlı erişim, müşteri memnuniyetinde iyileşme ve rekabet avantajı gibi pek çok kolaylık olduğu belirlenmiştir. Yöneticiler, dijital araçların iş süreçlerini daha esnek ve etkili hale getirdiğini ifade etmişlerdir. Dijital dönüşüm sürecinde çalışanların değişime karşı gösterdiği direnç önemli bir engel olarak öne çıkmaktadır. Sonuç olarak, dijital dönüşüm sürecinin başarılı bir şekilde yönetilebilmesi için stratejik planlama, etkili iletişim ve eğitim konularına odaklanılması gerektiği sonucuna varılmıştır. Bu çalışma, dijital dönüşüm süreçlerini yöneten liderler için önemli pratik öneriler sunmaktadır.

Anahtar Kelimeler

• Dijitalleşme
• Dijital Dönüşüm
• Yöneticilik

Kaynakça

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