MOBILE TECHNOLOGY: A TOOL TO INCREASE HOTEL SALES AND REVENUE

Öz

Purpose - Mobile technology enables users to access information and applications anytime, anywhere, providing greater flexibility in communication, collaboration and information sharing. The strategic importance of mobile technology should not be underestimated, given that the rapid pace at which mobile technologies are being adopted and improved is creating opportunities for new, innovative services that can be delivered via mobile devices. The purpose of this paper is to explore the possibilities of mobile technology as an extremely important tool for hotel companies, helping them to distribute information, simplify processes and increase productivity and sales in general. In addition, the purpose of this paper is to determine the status and role of mobile technology in driving revenue growth in the hotel industry. Design/Methodology - Based on an extensive desk research in the existing literature, this study examines how mobile technology can significantly improve hotel operations. Secondary data were used to draw conclusions about the potential of mobile technology in the hotel industry. Findings/Results - The paper contributes to the discussion on the increasingly important role of mobile technology in the hotel industry. However, mobile technology has changed the perception of hotel guests and the way they experience good things. Therefore, this paper, which deals with the significance and importance of mobile technology in hotel operations, attempts to answer these questions: To what extent is mobile technology present? How are they used? What role do they play in modern hotel operations and in the hotel industry in general? Originality/Value - This paper focuses on the mobile technologies, like mobile apps, in order to deeply understand to what extent hotel guests' accept the usage of these technologies for the choice of hotel, by providing issues for researchers and practitioners. Mobile technology still has growth potential as technological development never stops, and this will completely change the traditional and conventional approach to hotel management.

Anahtar Kelimeler

• Mobile technology
• Mobile apps
• Hotel industry
• Hotel Sales

Kaynakça

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