Halkla İlişkiler Ajansları için Bulut Tabanlı Güvenli Çok Taraflı Hesaplama ve İşbirliği Servisi - SMPCCaaS

Yıl 2021, , 783 - 790, 31.12.2021

Şaha Baygül Özpınar , Alper Özpınar

https://doi.org/10.31590/ejosat.1013962

Öz

Günümüzde veriye erişebilmek ve bu veriyle yapılabileceklerin farkında olmak sektör farketmeksizin bütün kurumlar için büyük önem taşımaktadır. Halkla ilişkiler alanında da veri kavramı merkezi konumdadır. Halkla ilişkiler uzmanları, bir kurum, marka, ürün, kavram veya birey hakkında genel halkın ya da hedef kitlelerin algısını etkilemek için gerçek verileri kullanmaktadır. Uzmanlar farklı kaynaklardan elde edilen verilerle bilgilere ulaşabilmekte ve bunları analiz ederek daha doğru kararlar alabilmektedir. Kaliteli verilerin kullanılması sadece kurumsal imaja değil, uzmanların hizmetine de değer katmaktadır. Bu nedenle halkla ilişkiler ajansları ve uzmanları bu konudaki teknolojileri takip etmek ve hızla benimsemek durumundadır. Veriye ulaşmanın tek yolu birincil ya da ikincil araştırmalar değildir. Bu çalışmada son yıllarda büyük ilgi görmeye başlayan güvenli veri paylaşımı konusunun halkla ilişkiler alanındaki yansımaları ele alınmaktadır. Bilginin değerinin giderek arttığı bir çağda halkla ilişkiler ajanslarının güvenli veri işleyebilmesi için için bulut tabanlı, güvenli ve çok taraflı bir hesaplama ve iş birliği servisinin kullanılabilirliği tartışılmakta ve bir sistem önerisi sunulmaktadır. Bu makale böyle bir sistemin halkla ilişkilerde kullanımını içeren ilk çalışma olarak alana ve alanyazına katkıda bulunmayı hedeflemektedir. Güvenli çok taraflı hesaplama ve gizliliği koruyan hesaplama yaklaşımları halkla ilişkiler faaliyetleri için önemli bir potansiyel sunmaktadır.

Anahtar Kelimeler

Halkla İlişkiler, Veri Yönetişimi, Bulut Bilişim, Güvenli Çok Taraflı Hesaplama, Homomorfik Şifreleme, Veri Paylaşımı, Veri Gizliliği

Cloud Based Secure Multi Party Computing and Collaboration Service for Public Relations Agencies - SMPCCaaS

Öz

Today, access to data and being aware of what can be done with this data is of great importance for all institutions, regardless of the sector. Data is also central in the field of public relations. Public relations professionals use real data to influence the perception of the public or target audiences about an institution, brand, product, concept or individual. Experts can access information with data obtained from different sources and can make more accurate decisions by analyzing them. The use of quality data adds value not only to the corporate image, but also to the service of experts who use it. For this reason, public relations agencies and experts must follow and rapidly adopt the technologies in this field. Primary or secondary research is not the only way to access data. This study deals with the reflections of secure data processing in the field of public relations. In an era where the value of information is increasing, this study discusses the availability of a cloud-based, secure, and multilateral computing and collaboration service, and proposes a system for public relations agencies to share data securely. This article aims to contribute to the field and the literature as the first study involving the use of such a system in public relations. Secure multilateral computing and private computing approaches offer significant potential for public relations activities.

Anahtar Kelimeler

Public Relations, Data Governance, Cloud Computing, Secure Multi Party Computation, Homomorphic Encyrption, Data Sharing, Data Collaboration

Kaynakça

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