Brand Cities, Scent and Strategic Opinion

Abstract

Smelling is simply a sense that you cannot deactivate. It is our most immediate and basic sense. Cities must have smells unique to them. Coffee shops, pastries, aromatized candles and other stores that sell aromatized products have been accepted as nice smelling environments and the experiment is conducted in these locations. Some other trials are conducted in places which can be accepted as neutral in terms of the smell such as clothing and fashion stores. There are no bad smelling locations, just nice versus neutral smelling environments. While branding the cities with a brand identity, days which we will start the process by adding the smell are getting close. Strategic opinion provides advice on potential strategic priorities for brand and scent.

Keywords

• Brand cities,Scent,Strategic Opinion,Citybranding

Kaynakça

1. Güzeloğlu, P. (2006) ”Yaşam Tarzlarının Satın Alma Kararı Süreci Üzerindeki Rolü”, Atatürk Üniversitesi İktisadi İdari Bilimler Fakültesi Dergisi, 21 (2).
2. Lindstrom, M. (2007), “Duyular ve Marka”, İstanbul, Optimist.
3. Ozan, V. (2016) ”Kokular Kitabı”, İstanbul, Everest Yayınları.