Üniversite Web Sitesi Ana Sayfalarının Kullanılabilirliğinin Değerlendirilmesi: Göz İzleme Yaklaşımı

Öz

Ziyaretçilerin ilk karşılandığı yer olan üniversite web sitesi ana sayfalarının iyi bir tasarıma sahip olması ve ziyaretçileri tarafından kullanışlı bulunması, aday öğrenci, araştırmacı, yerli ve yabancı akademik kuruluşlar gibi dış paydaşların üniversiteye olan ilgilerini artırmak ve sürekli kılmak adına oldukça kilit rol oynamaktadır. Bu motivasyondan yola çıkarak bu çalışma, seçilen beş Türk üniversitesinin ana sayfa tasarımlarını kullanılabilirlik yönünden değerlendirmeyi amaçlamaktadır. Bu amaç doğrultusunda göz izleme yaklaşımı kullanılmış, bir insan-bilgisayar etkileşimi laboratuvarındaki göz izleme cihazı ve diğer donanımlar vasıtasıyla katılımcıların ilgili web sayfalarıyla olan etkileşimlerini incelenmiştir. Deneklerin görüntüleme davranış verilerinin detaylı analizi sonucunda elde edilen bulgular, kullanıcıların ilgili sayfalardaki menü bileşenlerini bulma görevlerini yerine getirdikleri halde, bu sayfaların kullanılabilirliğinde farklı zorluklarla karşılaştıklarını göstermiştir. Bu çalışma, bu alanda çalışan araştırmacılara, üniversite web sayfalarının göz izleme yöntemi ile kullanılabilirliklerinin değerlendirmesine ilişkin değerli bir referans olmasının yanı sıra paydaşların ilgisini çeken ve daha kullanıcı merkezli üniversite web sitesi ana sayfalarının tasarlanması yönünde çıkarımlar sunmaktadır.

Anahtar Kelimeler

• İnsan-bilgisayar etkileşimi
• Web sitesi kullanılabilirliği
• Kullanıcı deneyimi
• Bilgi sistemleri
• Bilgi yönetimi

Evaluating the Usability of University Web Site Home Pages: Eye Tracking Approach

Abstract

The fact that the home pages of the university website, which is the first place where the visitors are welcomed, have a good design and are useful by the visitors, plays a very key role in increasing and sustaining the interest of external stakeholders such as prospective students, researchers, domestic and foreign academic institutions. Based on this motivation, this study aims to evaluate the home page designs of five selected Turkish universities in terms of usability. For this purpose, an eye tracking approach was used, and the interactions of the participants with the relevant web pages were examined through the eye tracking device and other equipment in a human-computer interaction laboratory. The findings obtained with the analysis of the viewing behavior data of the subjects showed that although the users mostly fulfilled the task of finding the menu items on the relevant pages, they encountered different difficulties in the usage of these pages. This study provides researchers working in this field as a valuable reference for the usability evaluation the of university web pages by eye tracking method, as well as implications for the design of more user-centered university homepages that attract stakeholders' attention.

Keywords

• Human-computer interaction
• Web site usability
• User experience
• Information systems
• Information management

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