The Sharing Economy in the Context of Sustainable Development: Consumers’ Perceptions

Öz

The sharing economy is an economic model that facilitates access to goods and services by eliminating the need for individual ownership, thereby enabling a more efficient use of resources. This model is closely aligned with the sustainable development goals and fosters environmental, social, and economic benefits. This study aims to analyze the factors influencing attitudes toward and intentions to participate in the sharing economy among individuals aged 18 and over living in the provinces of Istanbul, Adana, and Aksaray. Accordingly, the study thoroughly examines attitudes toward the sharing economy and participation intentions as dependent variables, along with three main motivational factors affecting them: environmental benefit, social benefit, and economic benefit. The study used factor analysis, reliability analysis, and logistic regression analysis methods. The findings indicate a high level of agreement among participants regarding statements about the sharing economy. Social and economic benefits motivate behavior, though less strongly than environmental benefits. Participation intention is driven primarily by social benefit, followed by environmental and economic benefits, and overall the sharing economy is viewed posi7 tively with strong potential for sustainable development. Based on these findings, it can be argued that economic, social, and environmental benefits should be more effectively highlighted to encourage broader adoption of the sharing economy. Adopting this model, which significantly contributes to sustainability, as a development tool that balances economic growth with environmental and social well7being, can play a crucial role in achieving global sustainability goals.

Anahtar Kelimeler

• Sustainability
• Sustainable Development Goals
• Sharing Economy
• Factor Analysis
• Logistic Regression

Sürdürülebilir Kalkınma Kapsamında Paylaşım Ekonomisi: Tüketicilerin Algısı

Öz

Paylaşım ekonomisi, bireylerin mülkiyet edinme gerekliliğini ortadan kaldırarak mal ve hizmetlere erişimi kolay7 laştıran, böylece kaynak kullanımının daha etkin hale gelmesini sağlayan bir ekonomik modeldir. Bu model, sürdürülebilir kalkınma hedefleriyle doğrudan örtüşmekte ve çevresel, sosyal ve ekonomik faydaları teşvik etmek7 tedir. Bu çalışma, İstanbul, Adana ve Aksaray illerinde yaşayan 18 yaş ve üzeri bireylerin paylaşım ekonomisine yönelik tutumlarını ve katılım niyetlerini etkileyen faktörleri analiz etmeyi amaçlamaktadır. Bu amaçla, çalışmada bağımlı değişkenler olarak ele alınan paylaşım ekonomisine yönelik tutum ve katılım niyeti ve bunları etkileyen üç ana motivasyon faktörü – çevresel fayda, sosyal fayda ve ekonomik fayda – detaylı bir şekilde incelenmiştir. Çalışmada faktör analizi, güvenilirlik analizi ve lojistik regresyon analizi yöntemleri kullanılmıştır. Elde edilen bulgular, katılım7 cıların paylaşım ekonomisine yönelik ifadelere katılımının yüksek olduğunu ortaya koymaktadır. Çevresel fayda, katılımcıların paylaşım ekonomisine yönelik tutumlarını etkileyen en önemli belirleyici faktör olarak öne çıkmaktadır. Sosyal ve ekonomik faydalar ise tutumu etkileyen ancak çevresel fayda kadar güçlü olmayan motivasyonlar olarak gözlemlenmiştir. Benzer şekilde paylaşım ekonomisine katılım niyetini etkileyen en önemli faktör sosyal fayda olup bunu sırasıyla çevresel fayda ve ekonomik fayda faktörleri izlemektedir. Çalışmanın sonuçları, paylaşım ekonomisinin sürdürülebilir kalkınma açısından önemli bir potansiyel taşıdığını ve bireylerin bu modele yönelik algılarının genel7 likle olumlu olduğunu ortaya koymaktadır. Bu bulgular ışığında, paylaşım ekonomisinin yaygınlaşması için ekonomik, sosyal ve çevresel faydaların daha etkin bir şekilde vurgulanması gerektiği söylenebilir. Sürdürülebilirliğe önemli katkılar sağlayan bu modelin, ekonomik büyüme ile çevresel7toplumsal refah arasında denge kuran bir kalkınma aracı olarak benimsenmesi, küresel sürdürülebilirlik hedeflerine ulaşmada kritik bir rol üstlenebilecektir.

Anahtar Kelimeler

• Sürdürülebilirlik
• Sürdürülebilir Kalkınma Hedefleri
• Paylaşım Ekonomisi
• Faktör Analizi
• Lojistik Regresyon

Kaynakça

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