ÖRGÜT YAPISI VE İHRACAT PERFORMANSI İLİŞKİSİNDE SÜRDÜRÜLEBİLİR REKABET ÜSTÜNLÜĞÜNÜN DÜZENLEYİCİ ROLÜ: MOBİLYA İHRACATI YAPAN İŞLETMELER ÜZERİNE BİR ARAŞTIRMA

Yıl 2023, Cilt: 37 Sayı: 4, 1664 - 1702, 31.12.2023

Mustafa Emrah Mutlu , Necla Öykü İyigün

https://doi.org/10.48070/erciyesakademi.1366505

Öz

Mevcut ekonomik koşulların etkisi ve gelişmekte olan ekonomilerde artan rekabetle birlikte Türkiye’de mobilya ihracatı yapan işletmeler sürdürülebilir rekabet üstünlüğünü daha avantajlı hale getirmek ve ihracat performansını artırmak için kaynaklarını geliştirmek ve verimli kullanmak zorundadır. Sürekli gelişen uluslararası ticaret ortamında sürdürülebilir rekabet üstünlüğü kazanmak ihracat performansı için önemli bir faktör olarak kabul edilmektedir. Uluslararası pazarlarda sınırların dikkate alınmaması, amansız rekabet, ürün yaşam döngülerinin kısalması ve işletme sayısındaki hızlı yükseliş gibi dinamik kavramlar etrafında şekillenen ortamda, işletmelerin örgüt yapısı yönelimleri önem kazanmaktadır. Bu çalışmada Türkiye’de mobilya ihracatı yapan işletmelerde örgüt yapısı ve ihracat performansı ilişkisinde sürdürülebilir rekabet üstünlüğünün düzenleyici rolü incelenmiştir. Örgüt yapısının ihracat performansı üzerindeki etkisinin anlamlı olduğu ve bu etkinin pozitif düzeyde olduğu belirlenmiştir. Bununla birlikte örgüt yapısının ihracat performansı üzerindeki etkisinde sürdürülebilir rekabet üstünlüğünün düzenleyici rolünün olmadığı tespit edilmiştir. Araştırmanın evreni Türkiye’de mobilya ihracatı yapan işletmelerin üst-orta düzey yöneticilerinden oluşmaktadır. Bu evrenden kolayda örneklem yöntemi ile seçilen 210 işletme içinden 240 üst-orta düzey yöneticiden yüz yüze ve çevrimiçi olarak veriler toplanmıştır.

Anahtar Kelimeler

Örgüt yapısı, İhracat performansı, Sürdürülebilir rekabet üstünlüğü, Mobilya sektörü

MODERATING ROLE OF SUSTAINABLE COMPETITIVENESS IN THE RELATIONSHIP OF ORGANIZATIONAL STRUCTURE AND EXPORT PERFORMANCE: A RESEARCH ON FURNITURE EXPORTING ENTERPRISES

Öz

With the impact of current economic conditions and increasing competition in developing economies, furniture exporting businesses in Turkey have to develop and use their resources efficiently in order to make their sustainable competitive advantage more advantageous and increase their export performance. Gaining a sustainable competitive advantage in the constantly evolving international trade environment is considered an important factor for export performance. In an environment shaped around dynamic concepts such as ignoring borders in international markets, relentless competition, shortening of product life cycles and the rapid increase in the number of businesses, organizational structure orientations of businesses gain importance. In this study, the regulatory role of sustainable competitive advantage in the relationship between organizational structure and export performance in furniture exporting businesses in Turkey was examined. It has been determined that the effect of organizational structure on export performance is significant and this effect is at a positive level. However, it has been determined that sustainable competitive advantage does not have a regulatory role in the effect of organizational structure on export performance. The population of the research consists of upper-middle level managers of businesses exporting furniture in Turkey. Data were collected face-to-face and online from 240 upper-middle level managers from 210 businesses selected from this universe by convenience sampling method.

Anahtar Kelimeler

Organizational structure, Export performance, Sustainable competitive advantage, Furniture industry

Kaynakça

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