Araştırma Makalesi
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YEŞİLE BOYAMA VE YEŞİL GÜVEN ARASINDAKİ İLİŞKİDE ALGILANAN YEŞİL RİSKİN VE ALGILANAN TÜKETİCİ ŞÜPHECİLİĞİNİN ARACILIK ROLÜ

Yıl 2017, Sayı: 50, 1 - 25, 19.12.2017
https://doi.org/10.18070/erciyesiibd.368560

Öz

Bu çalışma, Kayseri’deki tüketiciler üzerinde, yeşile boyama ile yeşil
güven arasındaki ilişkiyi belirlemek ve bu ilişkide algılanan tüketici
şüpheciliği ile algılanan yeşil riskin aracılık etkisi olup olmadığını
tartışmak için yapılmıştır. Araştırmaya 430 tüketici katılmıştır. Araştırma
hipotezlerini test etmek amacıyla yapısal eşitlik modellemesi kullanılmıştır.
Araştırma sonucuna göre, yeşile boyama ile yeşil güven arasında negatif bir
ilişki
,
yeşile boyama ile yeşil algılanan tüketici şüpheciliği ve yeşil algılanan risk
arasında ise pozitif bir ilişki olduğu ortaya çıkarılmıştır. Aynı zamanda, yeşil
algılanan tüketici şüpheciliği ile yeşil güven arasında ise negatif bir ilişki belirlenmiştir.
Bununla birlikte araştırma sonuçları yeşil algılanan tüketici şüpheciliği ile
yeşil algılanan riskin, yeşile boyama ile yeşil güven arasındaki ilişkide
aracılık rolü olduğunu göstermektedir.

Kaynakça

  • AGGARWAL, Priyanka and Aarti KADYAN; (2014), “Greenwashing: The Darker Side of CSR”, Indian Journal of Applied Research, 4(3), pp.61-66.
  • AJI, Hendy Mustiko and Bayu SUTIKNO; (2015), “The Extended Consequence of Greenwashing: Perceived Consumer Skepticism”, International Journal of Business and Information, 10 (4), pp.433-468.
  • AKYOL ÇEKİÇ, Ayça and Özgür KILINÇ; (2014), “Environmental Claims In The Magazine Advertisement: A Content Analysis Of Eko IQ Magazine”, International Periodical For The Languages, Litearature and History Of Turkish or Turkic, 9(8), pp.327-344.
  • ALNIAÇIK, Ümit; Cengiz YILMAZ ve Esra ALNIAÇIK; (2014), “Reklamlarda Çevreci İddialar ve Reklam Etkililiği: Basılı Reklamlar Üzerinde Deneysel Bir Araştırma”, Anadolu Üniversitesi Sosyal Bilimler Dergisi, 10(1), ss.85-106.
  • BARON, Reuben M. and David A KENNY; (1986),“The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic and Statistical Considerations”,Journal of Pernality and Social Psychology, 51(6), pp.1173-1182.
  • BAYRAM, Nuran; (2010), Yapısal Eşitlik Modellemesine Giriş AMOS Uygulamaları, Bursa: Ezgi Kitapevi.
  • BAZILLIER, Remi and Julien VALUDAY; (2009), “The Greenwashing Machine: Is CSR More Than Communication?” DR LEO, (10), pp.1-72.
  • BENTLER, Peter M. and Douglas G. BONETT; (1980),“Significance Tests And Goodness Of Fit InThe Analysis Of Covariance Structures”,Psychological Bulletin, 88, pp.588–606.
  • BIRO, Lotti; (2016), “Advertising Skepticism: The Influence of Demograpfic Factors, Consumerism and Greenwashing In The Organic Food Industry”, Unpublished Master Thesis, Sweeden: Linnaeus University.
  • BRADLEY, Timothy C; (2011), “Likelihood of Eco-Friendly Confusion: Greenwashing and The FTC “Green Guides”, 4(1), pp. 1-5.
  • BUDINSKY, Jennifer; (2011), “It’s Not That Easy Being Green: Greenwashing of Environmental Discourses in Advertising, Electronic Theses and Dissertations, Paper 1, Canada: University of Windsor.
  • CHEN, ChingFu and Dungchun TSAI; (2007), “How Destination Image and Evaluative Factors Affect Behavioral Intentions?”,Tourism Management, 28(4), pp. 1115–1122.
  • CHEN, Yu-Shan and Ching-Hsun CHANG; (2013), “Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk”,J BusEthics, 114, pp.489-500.
  • CHEN, Yu-Shan, Chang- Liang LIN and Ching-Hsun CHANG; (2014), “TheInfluence of Greenwash on Green Word-of-Mouth (Green WOM): The Mediation effects of Green Perceived Quality and Green Satisfaction”, QualQuant, 48, pp. 2411-2425.
  • COPPOLECCHIA, Elizabeth K; (2010), “The Greenwashing Deluge: Who Will Rise Above The Waters of Deceptive Advertising?” University of Miami Law Review, 64 (4), pp.1353-1402.
  • DAI, Xin, GOH, Tiong-Thye and Si CHENG; (2014), “ A Content Analysis of Green Advertising in China”, Journal of Marketing Research and Case Studies, 2014, pp.1-18.
  • DANESHPAJOUH, Hamid, Hossein DANESHPAJOUH, SoroushVahidian KAMYAR and Peyman
  • TAHMASBIARASHLOO; (2013), “Green Advertising in Approach to Environmantal Protection (Case Study: Iranian Society), International Research Journal of Applied and Basic Sciences, 7(11), pp.725-733.
  • DELMAS, Magali A. and Vanessa C. BURBANO; (2011), “The Drivers of Greenwashing”, California Management Review, 54(1), pp. 64-87.
  • FEINSTEIN, Nick;(2013), “Learning from Past Mistakes: Future Regulation to Prevent Greenwashing” Boston College Environmental Affairs Law Review, 40(1), pp. 229-257.
  • FURLOW, Nancy E; (2010), “Greenwashing in the New Millennium”, Journal of Applied Business and Economics, 10(6), pp. 22-25.
  • GALLICANO, Tiffany Derville; (2011), “A Critical Analysis of Greenwashing Claims”, Public Relations Journal, 5(3), pp. 1-21.
  • GEPHART, Jessica; Mary EMENIKE and Stacey Lowery BRETZ; (2011), “Greenwashing” or Green Advertising? An Analysis of Print Ads For Food and Household Cleaning Products From 1960-2008”, Journal of Activism in Science&Technology Education, 3(2), pp. 19-26.
  • HASAN, Zuhairah and Noor Azman ALİ; (2015),“ The Impact of Green Marketing Strategy on the Firm’s Performance in Malaysia”, Procedia Social and Behavioral Sciences, pp. 463-470.
  • HUANG, Jacky and Dahlia DARMAYANTI; (2014), “Factors Affecting Skepticism Toward Green Advertising: A Study of University Students in Jakarta”, Journal of Business Strategy and Execution, 7(1), pp.23-44.
  • İLHAN, Mustafa ve Bayram ÇETİN; (2014),“LISREL ve AMOS Programları Kullanılarak Gerçekleştirilen Yapısal Eşitlik Modeli (YEM) Analizlerine İlişkin Sonuçların Karşılaştırılması”, Eğitimde ve Psikolojide Ölçme ve Değerlendirme Dergisi, 5(2), ss. 26-42.
  • JANSSEN, Catherine; Valerie SWAE, and Barbara DUPONT; (2013), “The Determinants Of Consumer Perceptions Of Greenwashing”, Louvain School of Management Working Paper Series, (36), pp.1-36.
  • KARNA, Jari; Heikki JUSLIN, Virpi AHONEN and Eric HANSEN; (2001), “Green Advertising: Greenwash or a True Reflection of Marketing Strategies”, Greener Management International, 33, pp.59-70.
  • KAYIŞ, Aliye; (2005), SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri, Şeref KALAYCI (Ed.),Güvenilirlik Analizi, Birinci Baskı, Ankara: Asil Yayın Dağıtım Ltd. Şti., ss. 401-419.
  • KRAFT, Jacob and Rei SAITO; (2014), “An Experimental Study About The Effects of Misleading and Deceptive Environmental Claims in Advertising”, Unpublished Master Thesis, Department of Business Administration, Sweden: University of Gothenburg.
  • KUMAR, Ramesh and Rakesh KUMAR; (2013), “Green Marketing: Reality or Greenwashing”, Asian Journal of Multidisciplinary Studies, 1(5), pp. 147-153.
  • MAGNUSSON, Maria K.; Anne ARVOLA; Ulla-Kaisa KOIVISTO HURSTI; Lars ABERG and Per-Olow SJÖDEN; (2001), “Attitudes Towards Organic Foods Among Swedish Consumers, British Food Journal, 103(3), pp.209-227.
  • MARCINIAK, Adam; (2009), “Greenwashing as an Example of Ecological Marketing Misleading Practices, Comparative Economic Research Central and Eastern Europe, 12 (1-2), pp. 49-59.
  • MARQUIS, Christopher and Michael W. TOFFEL; (2014), “Scrutiny, Norms and Selective Disclosure: A Global Study of Greenwashing”, Harvard Business School Organizational Behavior Unit Working Paper, (11-115), pp.1-41.
  • MATTHES, Jörg and Anke WONNEBERGER; (2014), “The Skeptical Green Consumer Revisited: Testing The Relationship Between Green Consumerism and Skepticism Toward Advertising, Journal of Advertising, 43(2), pp.115-127.
  • MEYDAN, Cem Harun ve Harun ŞEŞEN; (2011),Yapısal Eşitlik Modellemesi AMOS Uygulamaları, Ankara: Detay Yayıncılık.
  • ONGKRUTRAKSA, Woraman Yim; (2007), “Green Marketing and Advertising”, in Steve MAY; George CHENEY and Juliet ROPER (Ed.), The Debate Over Corporate Social Responsibility, New York: Oxford University Press, pp. 365-378.
  • ÖZSOY, Tufan and Mutlu Yüksel AVCILAR; (2015), “Measuring Truth on Green Claims of Ads: A Common Scale Possible?”, Proceedings Of 33rd The IIER International Conference, 26 August 2015, Berlin, Germany, pp. 76-79.
  • PACO, Arminda Maria Finisterra Do and Rosa REIS; (2012), “Factors Affecting Skepticism Toward Green Advertising”, Journal of Advertising, 41(4), pp.147-155.
  • POLONSKY, Michael J; Stacy Landreth GRAU and Romana GARMA; (2010), “The New Greenwash? Potential Marketing Problems With Carbon Offsets”International Journal of Business Studies, 18(1), pp. 49-54.
  • PRZYCHODZEN, Wojciech; (2013), “Greenwashing-Myth or Reality in the World of Business?”, Management and Business Administration Central Europe, 21(4), pp. 132-138.
  • RICHARDS, Lindsey; (2013), “Examining Green Advertising and Its Impact on Consumer Skepticism and Purchasing Patterns”, The Elon Journal of Undergraduate Research in Communications, 4(2), pp. 78-90.
  • RIZVI, Syeda Nazish Zehra; Manahil SAMI and Shamaila GULL; (2012), “Impact of Consumer Involvement on Advertising Skepticism A Framework To Reduce Advertising Skepticism”, Interdisciplinary Journal Of Contemporary Research In Business, 4(8), pp. 465-472.
  • SCHERMELLEH-ENGEL, Karin; Helfried MOOSBRUGGER and Hans MULLER; (2003), “ Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures”, Methods of Psychological Research, 8(2), pp. 23-74.
  • SHRUM, Larry J., John A. MCCHARTY and Tina M. LOWREY; (1995), “Buyer Characteristics of The Green Consumer and Their Implications for Advertising Strategy, Journal of Advertising, 24(2), pp.71-82.
  • STOKES, Staci Ann ; (2009), “Deception in Environmental Advertising: Consumers’ Reactions to Greenwashing, Unpublished Master Thesis, Department of Journalism and Mass Communication College of Arts and Sciences, Manhattan: Kansas State University.
  • TINNE, Wahida Shahan; (2013), “Green Washing: An Alarming Issue, ASA University Review, 7(1), pp.81-88.
  • YAVUZ, Şenay; (2009), “Yeşil Halkla İlişkiler ve İkna”, İstanbul Üniversitesi İletişim Fakültesi Dergisi, 37, pp.128-141.
  • WOLNIAK, Radoslaw; (2016), “Relations Between Corporate Social Responsibility Reporting and the Concept of Greenwashing”, Zeszyty Naukowe, Organizacja i Zarządzanie / Politechnika Śląska, 87, pp.443-453.

THE MEDIATION EFFECTS OF GREEN PERCEIVED CONSUMER SKEPTICISM AND GREEN PERCEIVED RISK IN THE RELATIONSHIP BETWEEN GREENWASHING AND GREEN TRUST

Yıl 2017, Sayı: 50, 1 - 25, 19.12.2017
https://doi.org/10.18070/erciyesiibd.368560

Öz

This study was carried out on the consumers in Kayseri and explores the influence
of greenwashing on green trust and discusses the mediation roles of green perceived
skepticism and green perceived risk. 430 consumers were participate in the research.
Structural equation modelling was applied to test the research hypothesis. This
study found that greenwashing has a negative association with green trust. In addition,
it found that greenwashing is positively associated with green perceived consumer
skepticism and green perceived risk. The results also showed that green perceived
consumer skepticism has a negative association with green trust. Furthermore,
the results also demonstrate that green perceived consumer skepticism and green
perceived risk mediate the relationship between greenwashing and green trust.

Kaynakça

  • AGGARWAL, Priyanka and Aarti KADYAN; (2014), “Greenwashing: The Darker Side of CSR”, Indian Journal of Applied Research, 4(3), pp.61-66.
  • AJI, Hendy Mustiko and Bayu SUTIKNO; (2015), “The Extended Consequence of Greenwashing: Perceived Consumer Skepticism”, International Journal of Business and Information, 10 (4), pp.433-468.
  • AKYOL ÇEKİÇ, Ayça and Özgür KILINÇ; (2014), “Environmental Claims In The Magazine Advertisement: A Content Analysis Of Eko IQ Magazine”, International Periodical For The Languages, Litearature and History Of Turkish or Turkic, 9(8), pp.327-344.
  • ALNIAÇIK, Ümit; Cengiz YILMAZ ve Esra ALNIAÇIK; (2014), “Reklamlarda Çevreci İddialar ve Reklam Etkililiği: Basılı Reklamlar Üzerinde Deneysel Bir Araştırma”, Anadolu Üniversitesi Sosyal Bilimler Dergisi, 10(1), ss.85-106.
  • BARON, Reuben M. and David A KENNY; (1986),“The Moderator-Mediator Variable Distinction in Social Psychological Research: Conceptual, Strategic and Statistical Considerations”,Journal of Pernality and Social Psychology, 51(6), pp.1173-1182.
  • BAYRAM, Nuran; (2010), Yapısal Eşitlik Modellemesine Giriş AMOS Uygulamaları, Bursa: Ezgi Kitapevi.
  • BAZILLIER, Remi and Julien VALUDAY; (2009), “The Greenwashing Machine: Is CSR More Than Communication?” DR LEO, (10), pp.1-72.
  • BENTLER, Peter M. and Douglas G. BONETT; (1980),“Significance Tests And Goodness Of Fit InThe Analysis Of Covariance Structures”,Psychological Bulletin, 88, pp.588–606.
  • BIRO, Lotti; (2016), “Advertising Skepticism: The Influence of Demograpfic Factors, Consumerism and Greenwashing In The Organic Food Industry”, Unpublished Master Thesis, Sweeden: Linnaeus University.
  • BRADLEY, Timothy C; (2011), “Likelihood of Eco-Friendly Confusion: Greenwashing and The FTC “Green Guides”, 4(1), pp. 1-5.
  • BUDINSKY, Jennifer; (2011), “It’s Not That Easy Being Green: Greenwashing of Environmental Discourses in Advertising, Electronic Theses and Dissertations, Paper 1, Canada: University of Windsor.
  • CHEN, ChingFu and Dungchun TSAI; (2007), “How Destination Image and Evaluative Factors Affect Behavioral Intentions?”,Tourism Management, 28(4), pp. 1115–1122.
  • CHEN, Yu-Shan and Ching-Hsun CHANG; (2013), “Greenwash and Green Trust: The Mediation Effects of Green Consumer Confusion and Green Perceived Risk”,J BusEthics, 114, pp.489-500.
  • CHEN, Yu-Shan, Chang- Liang LIN and Ching-Hsun CHANG; (2014), “TheInfluence of Greenwash on Green Word-of-Mouth (Green WOM): The Mediation effects of Green Perceived Quality and Green Satisfaction”, QualQuant, 48, pp. 2411-2425.
  • COPPOLECCHIA, Elizabeth K; (2010), “The Greenwashing Deluge: Who Will Rise Above The Waters of Deceptive Advertising?” University of Miami Law Review, 64 (4), pp.1353-1402.
  • DAI, Xin, GOH, Tiong-Thye and Si CHENG; (2014), “ A Content Analysis of Green Advertising in China”, Journal of Marketing Research and Case Studies, 2014, pp.1-18.
  • DANESHPAJOUH, Hamid, Hossein DANESHPAJOUH, SoroushVahidian KAMYAR and Peyman
  • TAHMASBIARASHLOO; (2013), “Green Advertising in Approach to Environmantal Protection (Case Study: Iranian Society), International Research Journal of Applied and Basic Sciences, 7(11), pp.725-733.
  • DELMAS, Magali A. and Vanessa C. BURBANO; (2011), “The Drivers of Greenwashing”, California Management Review, 54(1), pp. 64-87.
  • FEINSTEIN, Nick;(2013), “Learning from Past Mistakes: Future Regulation to Prevent Greenwashing” Boston College Environmental Affairs Law Review, 40(1), pp. 229-257.
  • FURLOW, Nancy E; (2010), “Greenwashing in the New Millennium”, Journal of Applied Business and Economics, 10(6), pp. 22-25.
  • GALLICANO, Tiffany Derville; (2011), “A Critical Analysis of Greenwashing Claims”, Public Relations Journal, 5(3), pp. 1-21.
  • GEPHART, Jessica; Mary EMENIKE and Stacey Lowery BRETZ; (2011), “Greenwashing” or Green Advertising? An Analysis of Print Ads For Food and Household Cleaning Products From 1960-2008”, Journal of Activism in Science&Technology Education, 3(2), pp. 19-26.
  • HASAN, Zuhairah and Noor Azman ALİ; (2015),“ The Impact of Green Marketing Strategy on the Firm’s Performance in Malaysia”, Procedia Social and Behavioral Sciences, pp. 463-470.
  • HUANG, Jacky and Dahlia DARMAYANTI; (2014), “Factors Affecting Skepticism Toward Green Advertising: A Study of University Students in Jakarta”, Journal of Business Strategy and Execution, 7(1), pp.23-44.
  • İLHAN, Mustafa ve Bayram ÇETİN; (2014),“LISREL ve AMOS Programları Kullanılarak Gerçekleştirilen Yapısal Eşitlik Modeli (YEM) Analizlerine İlişkin Sonuçların Karşılaştırılması”, Eğitimde ve Psikolojide Ölçme ve Değerlendirme Dergisi, 5(2), ss. 26-42.
  • JANSSEN, Catherine; Valerie SWAE, and Barbara DUPONT; (2013), “The Determinants Of Consumer Perceptions Of Greenwashing”, Louvain School of Management Working Paper Series, (36), pp.1-36.
  • KARNA, Jari; Heikki JUSLIN, Virpi AHONEN and Eric HANSEN; (2001), “Green Advertising: Greenwash or a True Reflection of Marketing Strategies”, Greener Management International, 33, pp.59-70.
  • KAYIŞ, Aliye; (2005), SPSS Uygulamalı Çok Değişkenli İstatistik Teknikleri, Şeref KALAYCI (Ed.),Güvenilirlik Analizi, Birinci Baskı, Ankara: Asil Yayın Dağıtım Ltd. Şti., ss. 401-419.
  • KRAFT, Jacob and Rei SAITO; (2014), “An Experimental Study About The Effects of Misleading and Deceptive Environmental Claims in Advertising”, Unpublished Master Thesis, Department of Business Administration, Sweden: University of Gothenburg.
  • KUMAR, Ramesh and Rakesh KUMAR; (2013), “Green Marketing: Reality or Greenwashing”, Asian Journal of Multidisciplinary Studies, 1(5), pp. 147-153.
  • MAGNUSSON, Maria K.; Anne ARVOLA; Ulla-Kaisa KOIVISTO HURSTI; Lars ABERG and Per-Olow SJÖDEN; (2001), “Attitudes Towards Organic Foods Among Swedish Consumers, British Food Journal, 103(3), pp.209-227.
  • MARCINIAK, Adam; (2009), “Greenwashing as an Example of Ecological Marketing Misleading Practices, Comparative Economic Research Central and Eastern Europe, 12 (1-2), pp. 49-59.
  • MARQUIS, Christopher and Michael W. TOFFEL; (2014), “Scrutiny, Norms and Selective Disclosure: A Global Study of Greenwashing”, Harvard Business School Organizational Behavior Unit Working Paper, (11-115), pp.1-41.
  • MATTHES, Jörg and Anke WONNEBERGER; (2014), “The Skeptical Green Consumer Revisited: Testing The Relationship Between Green Consumerism and Skepticism Toward Advertising, Journal of Advertising, 43(2), pp.115-127.
  • MEYDAN, Cem Harun ve Harun ŞEŞEN; (2011),Yapısal Eşitlik Modellemesi AMOS Uygulamaları, Ankara: Detay Yayıncılık.
  • ONGKRUTRAKSA, Woraman Yim; (2007), “Green Marketing and Advertising”, in Steve MAY; George CHENEY and Juliet ROPER (Ed.), The Debate Over Corporate Social Responsibility, New York: Oxford University Press, pp. 365-378.
  • ÖZSOY, Tufan and Mutlu Yüksel AVCILAR; (2015), “Measuring Truth on Green Claims of Ads: A Common Scale Possible?”, Proceedings Of 33rd The IIER International Conference, 26 August 2015, Berlin, Germany, pp. 76-79.
  • PACO, Arminda Maria Finisterra Do and Rosa REIS; (2012), “Factors Affecting Skepticism Toward Green Advertising”, Journal of Advertising, 41(4), pp.147-155.
  • POLONSKY, Michael J; Stacy Landreth GRAU and Romana GARMA; (2010), “The New Greenwash? Potential Marketing Problems With Carbon Offsets”International Journal of Business Studies, 18(1), pp. 49-54.
  • PRZYCHODZEN, Wojciech; (2013), “Greenwashing-Myth or Reality in the World of Business?”, Management and Business Administration Central Europe, 21(4), pp. 132-138.
  • RICHARDS, Lindsey; (2013), “Examining Green Advertising and Its Impact on Consumer Skepticism and Purchasing Patterns”, The Elon Journal of Undergraduate Research in Communications, 4(2), pp. 78-90.
  • RIZVI, Syeda Nazish Zehra; Manahil SAMI and Shamaila GULL; (2012), “Impact of Consumer Involvement on Advertising Skepticism A Framework To Reduce Advertising Skepticism”, Interdisciplinary Journal Of Contemporary Research In Business, 4(8), pp. 465-472.
  • SCHERMELLEH-ENGEL, Karin; Helfried MOOSBRUGGER and Hans MULLER; (2003), “ Evaluating the Fit of Structural Equation Models: Tests of Significance and Descriptive Goodness-of-Fit Measures”, Methods of Psychological Research, 8(2), pp. 23-74.
  • SHRUM, Larry J., John A. MCCHARTY and Tina M. LOWREY; (1995), “Buyer Characteristics of The Green Consumer and Their Implications for Advertising Strategy, Journal of Advertising, 24(2), pp.71-82.
  • STOKES, Staci Ann ; (2009), “Deception in Environmental Advertising: Consumers’ Reactions to Greenwashing, Unpublished Master Thesis, Department of Journalism and Mass Communication College of Arts and Sciences, Manhattan: Kansas State University.
  • TINNE, Wahida Shahan; (2013), “Green Washing: An Alarming Issue, ASA University Review, 7(1), pp.81-88.
  • YAVUZ, Şenay; (2009), “Yeşil Halkla İlişkiler ve İkna”, İstanbul Üniversitesi İletişim Fakültesi Dergisi, 37, pp.128-141.
  • WOLNIAK, Radoslaw; (2016), “Relations Between Corporate Social Responsibility Reporting and the Concept of Greenwashing”, Zeszyty Naukowe, Organizacja i Zarządzanie / Politechnika Śląska, 87, pp.443-453.
Toplam 49 adet kaynakça vardır.

Ayrıntılar

Bölüm Makaleler
Yazarlar

Leyla Leblebici Koçer Bu kişi benim

Tuğba Delice Bu kişi benim

Yayımlanma Tarihi 19 Aralık 2017
Kabul Tarihi 1 Ekim 2017
Yayımlandığı Sayı Yıl 2017 Sayı: 50

Kaynak Göster

APA Leblebici Koçer, L., & Delice, T. (2017). YEŞİLE BOYAMA VE YEŞİL GÜVEN ARASINDAKİ İLİŞKİDE ALGILANAN YEŞİL RİSKİN VE ALGILANAN TÜKETİCİ ŞÜPHECİLİĞİNİN ARACILIK ROLÜ. Erciyes Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi(50), 1-25. https://doi.org/10.18070/erciyesiibd.368560

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