GLOBAL ELEKTRONİK TİCARET

Yıl 2002, Sayı: 18, 145 - 157, 30.06.2002

Mustafa Z. Tunca Ahmet Hasköse

Öz

Teknolojik gelişmelerin bir sonucu olarak ortaya çıkan elektronik ticaretin son yıllarda hızlı gelişmesi sonucunda tüm dünyanın çok yakından takıp ettiği yem bir dijital global market ortaya çıkmıştır. Bu hızlı gelişmele-

reHen,.Çabu^UyT sa#layabilen girişimlerin elektronik ortamda rekabetsel ustunlugu elde edeceği bilinmektedir.

Bu çalışmada elektronik ticaret kavramı global bir perspektifte ele alınarak ilk bolümde elektronik ticaretin temel unsurları gözden geçirilmiştir.

onrakı bölümlerde global bazda elektronik ticaretin durumu gözden geçirildikten sonra elektronik ortama geçişin başarıyla gerçekleşebilmesi için

gereken kararlar incelenmiştir. Son bölümde ise bu bulgular özet halinde sunulmuştur.

Anahtar Kelimeler

global elektronik ticaret, elektronik ticaret

Kaynakça

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