Araştırma Makalesi
BibTex RIS Kaynak Göster

TELEVİZYON REKLAMLARININ YARDIMSIZ HATIRLANMALARINDA REKLAM HARCAMALARININ VE SÜRELERİNİN ETKİLERİ

Yıl 1999, Sayı: 14, 64 - 75, 01.01.1999

Öz

  

Kaynakça

  • “1996’nın Adrank Şampiyonları,” Marketing Türkiye, (1 Ocak 1997), s. M7.
  • “1996 Reklam Endüstrisi Muhasebesi, 1997 Beklentileri,” Marketing Türkiye, (15 Aralık 1996), ss. 45-51.
  • Aaker, David A. ve James M. Carman, “Are You Overspending,” Journal of Advertising Research, (August-September 1982), ss. 57-70.
  • Belch, George E. ve Michael A. Belch, "An Investigation of the Effects of Repetition on Cognitive and Affective Reactions to Humorous and Serious Television Commercials," Advances in Consumer Research, Vol. 11, (ed.), Thomas C. Kinnear, Proceedings of the Association for Consumer Research, 1983, ss. 4-10.
  • Bryant Jennings ve Paul W. Comisky, “The Effects of Positioning a Message Within Differentially Cognitively Involving Portions of a Television Segment on Recall of the Message,” Human Communication Research, 5,1, (1978), ss. 63-75.
  • Burke, Ramond R. ve Thomas K. Srull, “Competitive Interference and Consumer Memory for Advertising,” Journal of Consumer Research, (June 1988), ss. 55-68.
  • Cassino, Kip D., “A World of Advertising,” American Demographics Magazine, (November 1997), bu makale www.demographics.com/publications/ ad/97_ad/971 l_ad/ad971131.htm’ den alınmıştır.
  • Clancy, Kevin J. Ve David M. Kweskin, “TV Commercial Recall Correlates,” Journal of Advertising Research, (April 1971), ss. 18-20.
  • Gelb, Betsy D. ve George M. Zinkhan, "Humor and Advertising Effectiveness After Repeated Exposures to a Radio Commercial," Journal of Advertising, 15 (2, 1986), ss. 15-20, 34.
  • “Göstergeler,” Marketing Türkiye, Sayılar: 116-138, (1996-1997).
  • Higie, Robin A. ve Murpy A. Sewall, “ Using Recall and Brand Preference to Evaluate Advertising Effectiveness,” Journal of Advertising Research, (Aprii/May 1991), ss. 56-63.
  • Johnson, Ronald D., "Psychological Type and Comparative Advertising," Proceedings of the 1983 Convention of the American Academy of Advertising, (ed.), Donald W. Jugenheimer, 1983, ss. 165-169.
  • Keller, Kevin Lane, “Memory and Evaluation effects in Competitive Advertising Environments,” Journal of Consumer Research, (March 1991), ss. 463-476.
  • Kennedy, John R., “How Program Environment Affects TV Commercials,” Journal of Advertising Research, (February 1971), ss. 33-38.
  • Kent, Robert J. ve Chris T. Ailen, “Does Competitive Clutter in Television advertising ‘Interfere’ with the Recall and Recognition of Brand Names and Ad Claims?” Marketing Letters, ( April 01, 1993),ss. 175-184.
  • Koten, John, “Creativity, Not Budget Size, İs Vital to TV-Ad Popularity,” Wall Street Journal, (March 1, 1984), s. 25.
  • Krugman, Herbert E., “Television Program Interest and Commercial Interruption: Are Commercials on Interesting Programs Less Effective?” Journal of Advertising Research, (February 1983), ss. 21-23.
  • Kurtuluş, Kemal, “Reklam Etkinliğinin Ölçülmesi,” Pazarlama Dergisi, (Eylül 1977), ss. 9-13.
  • Leach, David C., “Should Ads Be Tested?” Advertising Age, (July 13, 1981), ss. 47-48.
  • MacLachlan, James ve Pradeep Jalan, "The Effect of Pre-Questions on Advertising Recall," Journal of Advertising, 14, (1, 1985), ss. 18-22, 49.
  • Menneer, Peter, “Audience Appreciation: A Different Story From Audience Numbers,” Admap, (June 1987), ss. 36-40.
  • Odabaşı, Yavuz. Pazarlama İletişimi. Eskişehir: Anadolu Üniversitesi Yayınları No: 851, 1995.
  • Soldow, Gary F. ve Victor Principe, “Response to Commercials as a Function of Program Context,” ,” Journal of Advertising Research, (April 1981), ss.59-65.
  • Sutherland, John C. ve Lisa A. Middleton, "The Effect of Humor on Advertising Credibility and Recall," Proceedings of the 1983 Convention of the American Academy of Advertising, (ed.), Donald W. Jugenheimer, 1983, ss. 17-21.
  • Sutherland, John C. ve Sudha Sethu, "The Effect of Humor on Television Advertising Credibility and Recall," Proceedings of the 1987 Convention of the American Academy of Advertising, (ed.), Florence G. Feasley, 1987,ss. R3-R8.
  • Tashchian, Roobina O. ve Mark E. Slama, "Involvement and the Effectiveness of Comparative Advertising," Current Issues and Research in Advertising, 7, (1, 1984), ss. 79-92.
  • Thorson, Esther, Byron Reeves ve Joan Schleuder, “Message Complexity and Attention to Television,” Communication Research, (August 1985), ss. 427-454.
  • Willke, Joseph, “ What New-Product Marketers Should Know About Related Recall,” Journal of Advertising Research, (March/April 1993), ss. RC7-RC12.
Toplam 28 adet kaynakça vardır.

Ayrıntılar

Birincil Dil Türkçe
Bölüm Makaleler
Yazarlar

Yunus Dursun Bu kişi benim

Yayımlanma Tarihi 1 Ocak 1999
Yayımlandığı Sayı Yıl 1999 Sayı: 14

Kaynak Göster

APA Dursun, Y. (1999). TELEVİZYON REKLAMLARININ YARDIMSIZ HATIRLANMALARINDA REKLAM HARCAMALARININ VE SÜRELERİNİN ETKİLERİ. Erciyes Üniversitesi İktisadi Ve İdari Bilimler Fakültesi Dergisi(14), 64-75.

TRDizinlogo_live-e1586763957746.pnggoogle-scholar.jpgopen-access-logo-1024x416.pngdownload.jpgqMV-nsBH.pngDRJI-500x190.jpgsobiad_2_0.pnglogo.pnglogo.png  arastirmax_logo.gif17442EBSCOhost_Flat.png?itok=f5l7Nsj83734-logo-erih-plus.jpgproquest-300x114.jpg

ERÜ İktisadi ve İdari Bilimler Fakültesi Dergisi 2021 | iibfdergi@erciyes.edu.tr

Bu eser Creative Commons Atıf-Gayri Ticari-Türetilemez 4.0 Uluslararası Lisansı ile lisanslanmıştır. 

 88x31.png