TELEVİZYON REKLAMLARININ YARDIMSIZ HATIRLANMALARINDA REKLAM HARCAMALARININ VE SÜRELERİNİN ETKİLERİ

Yıl 1999, Sayı: 14, 64 - 75, 01.01.1999

Yunus Dursun

Öz

  

Anahtar Kelimeler

televizyon reklamları, pazarlama, reklam harcamaları ve süresi, işletme

Kaynakça

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