FİRMA İHRACAT DAVRANIŞINI ETKİLEYEN FAKTÖRLER VE İHRACAT PAZARLAMASI YÖNETİMİ (Kayseri Bölgesindeki İmalatçı - İhracatçı Firmalar Üzerinde Bir Araştırma)

Yıl 1983, Sayı: 5, 139 - 156, 02.01.1983

Alican Kavas

Öz

ABSTRACT

Exports are important to thc firm and the nation as a whole. This study investigates the dcterminants of firms’ export markcting behavior. An attcmpt is made to develop a conceptual framework for the firm’s export behavior that both yields interesting implications and provides a useful background guide for future research on the subject. On the basis of empirical research, a summary of principal fin-dings regarding the esport behavior of 15 manufacturing firms in Kayseri Region is fumished.

Anahtar Kelimeler

firma ihracat davranışını etkileyen faktörler, ihracat pazarlması yönetimi

Kaynakça

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