Öğrenme Yönlülüğün Müşteri Yönlülük Üzerine Etkileri

Yıl 2008, Sayı: 30, 169 - 192, 01.07.2008

Yrd. doç. Dr. Atılhan Naktiyok Araş. Gör. M. Kürşat Timuroğlu

Öz

Bu araştırmada; öğrenme yönlülüğün müşteri yönlülük üzerine etkileri sorgulanmaktadır. Çalışmada; öğrenme yönlülük, müşteri yönlülük ve bunlar arasındaki ilişki açıklanmış, buna ek olarak işletmeler üzerinde uygulamalı bir araştırma yapılmıştır. Öğrenme yönlülük ve müşteri yönlülüğün, iş hayatındaki yeri ve önemi anlatılmış, konu tüm boyutları ile ortaya konulmuştur. Araştırma sonuçları, önceki çalışmaları ve bu araştırmanın temel amacını destekler biçimde öğrenme yönlülük ile müşteri yönlülük arasında pozitif yönlü ve anlamlı bir ilişki olduğunu göstermektedir

Anahtar Kelimeler

Anahtar kavramlar: Öğrenme yönlülük, Müşteri yönlülük

Kaynakça

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